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Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC]

Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

"Young people between the ages of 18 and 24 are more connected to their mobile devices and open to mobile marketing than you might think".

 

Here are some highlights from this article:

 

Brands need to be careful about how they target those mobile users and how much knowledge they reveal about them.

 

**Nine in 10 young adults 18-24 spend between one and five hours on their mobile devices daily.

 

**Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day.

 

**Just under a third would actually like for brands to send them promotions via smarthphone and tablet, but more than half say that it’s “extremely important” to be able to opt out of such come-ons.

 

**While 30% of survey respondents said they want offers to be located nearby, two-thirds said they don’t want brands knowing their whereabouts.

 

**More than half worry about their credit card information being stolen, and nearly half fret the risk of signing up for fake websites.


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Infographic: Why Size & Location Matter With In-App Mobile Advertising

Infographic: Why Size & Location Matter With In-App Mobile Advertising | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

 

"Our friends over at Inneractive have published a new infographicthat takes a look at in-app mobile advertising and how size and location can make a huge difference in terms of CTR and eCPM."

 

The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more.

Click here to view image full size . . .

 

http://bit.ly/oqXN5a

 

 


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Dea Elmi's comment, November 28, 2011 2:25 PM
In 2012 this area is where I am focusing on. Mobile Social Media.
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The digital wallet and the future of payments [infographic]

This was posted by Guy Kawasaki and there are statistics about this exploding industry that are very important for anyone doing business in today's marketplace.

 

What caught my attention:

 

The Ripe Age for Mobile Transactions:

 

**People between the agess of 20 and 44 appear to be most interested in mobile transactions such as mobile banking, payments, coupons and shopping

 

**Mobile Spending

 

*Clothes at a retailer

*phone bill at a local wireless store

*coffee at a local coffe shop

*sofa at a furniture store

*taxi ride

 

**Things are just getting started - obstacles to mobile payments is a security issue but that happened with the web as well, it's still early but the statistics on the digital wallet in the future are staggering.

 

Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"

 

See infographic here: [http://bit.ly/tMDiEo]

 


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Is Google Wallet the Next Step in Mobile Payments?

Is Google Wallet the Next Step in Mobile Payments? | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

 This piece was written by Jonathan Blum - jonathanblum.com for Entrepreneur Magazine.

 

Curated by JanLGordon covering  "The Explosion of Mobile & Beyond"

 

When it comes to reinventing the way people pay for goods and services, Google is ahead of the pack with its Google WalletAndroid application, available on the Sprint Nexus S 4G phone.

 

It allows users to transfer money directly to merchants using a smartphone app that runs on devices that are enabled to accept "contact less" payments. While other, similar systems -- such as Exxon and Mobil's Speedpass program -- exist, Google Wallet is the first major deployment of the technology with wider retail functionality.

 

And although the service is still largely in the roll-out phase, and it isn't perfect, it does offer some tantalizing possibilities for businesses considering the future of mobile commerce.

 

What is it: Google Wallet lets consumers to pay for goods and services by using virtual credit card information stored on a smartphone that communicates wirelessly with a nearby payment terminal.

 

The transaction works by tapping a smartphone against a special reader -- for now, MasterCard PayPass -- that merchants install at their point-of-sale terminals.

 

Google Wallet doesn't change the relationship between small businesses and their financial institutions any more than an old-fashioned leather wallet. It's just an intermediary.


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