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Rescooped by ABroaderView from Mobile Marketing Strategy and beyond
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Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC]

Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

"Young people between the ages of 18 and 24 are more connected to their mobile devices and open to mobile marketing than you might think".

 

Here are some highlights from this article:

 

Brands need to be careful about how they target those mobile users and how much knowledge they reveal about them.

 

**Nine in 10 young adults 18-24 spend between one and five hours on their mobile devices daily.

 

**Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day.

 

**Just under a third would actually like for brands to send them promotions via smarthphone and tablet, but more than half say that it’s “extremely important” to be able to opt out of such come-ons.

 

**While 30% of survey respondents said they want offers to be located nearby, two-thirds said they don’t want brands knowing their whereabouts.

 

**More than half worry about their credit card information being stolen, and nearly half fret the risk of signing up for fake websites.


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Rescooped by ABroaderView from Mobile Marketing Strategy and beyond
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The digital wallet and the future of payments [infographic]

This was posted by Guy Kawasaki and there are statistics about this exploding industry that are very important for anyone doing business in today's marketplace.

 

What caught my attention:

 

The Ripe Age for Mobile Transactions:

 

**People between the agess of 20 and 44 appear to be most interested in mobile transactions such as mobile banking, payments, coupons and shopping

 

**Mobile Spending

 

*Clothes at a retailer

*phone bill at a local wireless store

*coffee at a local coffe shop

*sofa at a furniture store

*taxi ride

 

**Things are just getting started - obstacles to mobile payments is a security issue but that happened with the web as well, it's still early but the statistics on the digital wallet in the future are staggering.

 

Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"

 

See infographic here: [http://bit.ly/tMDiEo]

 


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