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"Our friends over at Inneractive have published a new infographicthat takes a look at in-app mobile advertising and how size and location can make a huge difference in terms of CTR and eCPM."
The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more.
Click here to view image full size . . .
Orange and Google today announced a strategic partnership that will leverage Orange’s SMS platform to bring Google’s services to African customers. This agreement marks an important step forward that will facilitate access to the growing mobile internet market in Africa. Indeed, at the end of 2010, only 1.4% of the population in Africa and Middle East had access to broadband services, compared to 62.5% for mobile services.
This is fascinating whether you're an iPhone fan or not, it's pure genius and we certainly will miss Steve Jobs.
"The ongoing talk about the iPhone is probably divided into two camps. Some people are for it, and some are against it.
Ever since this groundbreaking new smartphone was announced and launched, people have been arguing about whether it is actually the best one, the first one or even the most successful one."
****What we know for sure is that the iPhone, no matter what generation it is, is a massively popular smartphone. It’s been sold in ridiculous amounts, and with
****the recent news that the iPhone 4S sold 4 million smartphones in its 3 first days of release, you can’t help but agree that it is a hot gadget for people to own.
Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"
This piece was written by Jonathan Blum - jonathanblum.com for Entrepreneur Magazine.
Curated by JanLGordon covering "The Explosion of Mobile & Beyond"
When it comes to reinventing the way people pay for goods and services, Google is ahead of the pack with its Google WalletAndroid application, available on the Sprint Nexus S 4G phone.
It allows users to transfer money directly to merchants using a smartphone app that runs on devices that are enabled to accept "contact less" payments. While other, similar systems -- such as Exxon and Mobil's Speedpass program -- exist, Google Wallet is the first major deployment of the technology with wider retail functionality.
And although the service is still largely in the roll-out phase, and it isn't perfect, it does offer some tantalizing possibilities for businesses considering the future of mobile commerce.
What is it: Google Wallet lets consumers to pay for goods and services by using virtual credit card information stored on a smartphone that communicates wirelessly with a nearby payment terminal.
The transaction works by tapping a smartphone against a special reader -- for now, MasterCard PayPass -- that merchants install at their point-of-sale terminals.
Google Wallet doesn't change the relationship between small businesses and their financial institutions any more than an old-fashioned leather wallet. It's just an intermediary.
Via janlgordon, Tom George