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Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC]

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio, Karen Dietz, Ally Greer, Brian Yanish - MarketingHits.com
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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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How to Make Your Facebook Contests Stand Out

How to Make Your Facebook Contests Stand Out | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Do you run contests on Facebook?

Would you like to make your next Facebook contest stand out?

This article will give you 4 ideas to improve your next Facebook contest.

Why Facebook Contests?

Facebook contests are a popular way for you to get your audience engaged and excited about your brand. More and more companies have adopted the use of Facebook contests to better track participation and engagement.


Via Martin Gysler
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BusinessBoots's curator insight, March 13, 2013 5:29 PM

Really useful.  Fabulous ideas!

BusinessBoots's comment, March 13, 2013 5:30 PM
A really great post. I'll come back with thoughts having tried it.
Martin Gysler's comment, March 14, 2013 4:49 AM
Great, I'm glad you like it and stay tuned ;-)
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Facebook Feed On Steroids As It Adds Pinterest Plus 59 New Apps

Facebook Feed On Steroids As It Adds Pinterest Plus 59 New Apps | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Facebook's announcement on Tuesday was the unveiling of 60 new apps that will function with the site so users share more of their lives . . .


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David Blundell's comment, January 19, 2012 9:50 AM
@ ABroaderView - thanks for your thanks and I love your Scoop too . . .
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Exclusive Infographic: 64 Ways to Improve Your Twitter Marketing

Exclusive Infographic: 64 Ways to Improve Your Twitter Marketing | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

An amazing and very useful infographic to use as checklist. If you follow this checklist, you can't do something wrong... I like it! (note from Martin Gysler)

 

Click the infographic below for an enlarged version you can print out and use as a checklist. Cross off items once you’ve done them.

 

Below the infographic we cover all eight sections in more detail to help you make the most of these great tips from Maria Peagler (@SM_OnlineClass), founder of SocialMediaOnlineClasses.com...


Via Martin Gysler
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Tom George's comment, December 12, 2011 10:03 AM
Hi Martin,
Nice one thanks for sharing this. So where are you from Martin? I would like to learn a little more about you.
Martin Gysler's comment, December 12, 2011 2:23 PM
Hi Tom, Cool, I'm glad you like it too, it's an amazing infographics!
I'm from the French-speaking part of Switzerland, but I am active throughout the country because I also speak German :-)
I think we will have the opportunity to learn more about each of us in the coming weeks and months! Cheers! Martin
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A very simple but vital G+ circling strategy

A very simple but vital G+ circling strategy | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

This wonderful piece was written by Michael Todd. Michael is so generous with strategy, please visit his website, you'll learn so much and maybe even make a great new friend! Thank you Michael....

 

BIO

@mqtodd on twitter

Empire Avenue, TokyoSpeaker, author, love promoter. CEO #NPO Index EAv http://ht.ly/4Jm1q Recovering Kiwi lawyer into raw food, juggling & daily #lifegasm xeeme.com/michaelqtoddhttp://michaelqtodd.com

 

He gives us great strategy on how to get our G+ house in order and build our presence there. Not to mention the fact that it is possibly the best place to get your content shared online.

 

Here's an excerpt:

 

We need to be very aware that the Google + API is about to open any day and that business pages and communities are also due for imminent release.

 

I have no doubt at all that G+ will go from strength to strength and become a very vital part of everyday life online for everyone. The reach and tools that Google has are overwhelming and we are about to see them all lined up. Blogger, Picassa, Gmail, Google Docs, Places, Images, You Tube, Search and more and more.

 

So up till today around 3500 people had circled me but my circles were all over the place. I had made too many I think and I had simply followed back everyone who had circled me. That would be my preferred policy but unfortunately there is a pesky 5,000 circling limit which we will all hit before too long.

 

**Now is the time to get it sorted out.

 

http://www.michaelqtodd.com/gplus


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Facebook Versus Semantic Web

Facebook Versus Semantic Web | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

From a marketing science standpoint, the Facebook changes announced at F8 ultimately amounted to no change at all. The new design and sharing elements are undeniably cool, but despite the changes, Facebook remains the only party with full insight into the exchanges across the social graph created by its users.


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7 Ways to Optimize Content for Social Sharing

7 Ways to Optimize Content for Social Sharing | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Lot of good tools to help you facilitate conversations with the right people through your content sharing in social media.


Intro:


Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections


By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content.So what can you do to help move this process along? While you can't directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips...


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25082/7-Ways-to-Optimize-Content-for-Social-Sharing.aspx#ixzz1XwfTsP5o




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Why A 'Social Media Command Center' Is In Your Future [Infographic]

Why A 'Social Media Command Center' Is In Your Future [Infographic] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Will we all have Social Media Command Centers soon? A: Yes


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 18, 2013 2:33 PM

Social Media Command Center Is In Your Future

First "social media command center" I saw was at Edelman (http://www.slideshare.net/EdelmanDigital/edelmans-social-intelligence-command-center-sicc ). The first person I heard mentions real time social arbitrage was David Meerman Scott. 

David’s books including NewsJacking and New Rules of Marketing and PR are must reads since our slouch toward real time is picking up speed and momentum. Real Time will be where the social money is really made and you need a "command center" to parse real time ORM feeds (Online Reputation Management) into proactive connections and sales. 

This is a great infographic about what your Social Media Command Center may look like in our not too distant Internet marketing future.  

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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

This piece is from Martin Geysler's collection - Social Media What We Think About it.

 

Excerpt:

 

If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.

 

 

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

 

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.

 

**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.

 

**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

 

Before getting started there is one important caveat I need to mention.

 

**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.

 

**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.

 

Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


Via Martin Gysler, janlgordon
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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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How To Really Listen To Your Customers and Fans: 5 Exercises in Perceptive Listening

How To Really Listen To Your Customers and Fans: 5 Exercises in Perceptive Listening | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Jon Jantsch at Duct Tape Marketing as a valuable article on listening, one of the key skills every individual or company needs to further refine in the near future. He writes:

"...I believe that one of the master skills of any marketer, manager, or educator is the ability to listen perceptively to what our prospects, customers, staff and community members are saying.

 

...there are many forms of listening.

 

a) Passive listening – the kind we do when we are listening to a seminar but we’re really scrolling through Pinterest.

 

b) Selective listening – the kind that I might practice when I’m discussing something with someone and mostly I’m thinking about what I’m going say next.

 

c) Active listening – the kind where we are discussing something with someone and reacting only to the words being said.

 

d) Perceptive listening – the kind where I hear and interpret the words, but I also consider what the person is thinking and perhaps how they are acting as they say the words.

 

Perceptive listening is by far the most complex because it requires you to be totally focused, completely mindful and, well, perceptive of what’s really going on."

 

Useful. 8/10

 

Read the full article: http://www.ducttapemarketing.com/blog/2012/01/11/5-exercises-in-perceptive-listening/ 


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Infographic: Why Size & Location Matter With In-App Mobile Advertising

Infographic: Why Size & Location Matter With In-App Mobile Advertising | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

 

"Our friends over at Inneractive have published a new infographicthat takes a look at in-app mobile advertising and how size and location can make a huge difference in terms of CTR and eCPM."

 

The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more.

Click here to view image full size . . .

 

http://bit.ly/oqXN5a

 

 


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Dea Elmi's comment, November 28, 2011 5:25 PM
In 2012 this area is where I am focusing on. Mobile Social Media.
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Stories Can Transform an Idea & Change the World!

 Absolutely brilliant, powerful and inspiring!

 

TED talk, TEDx East, Nancy Duarte, Presentation, Resonate, Slide:ology, slideology, duarte design...

 

http://www.youtube.com/watch?v=UfQF3DXG-S4


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Is it Better to Share on Google+, Facebook or Twitter?

Is it Better to Share on Google+, Facebook or Twitter? | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services.

 

Here's what caught my attention:

 

"The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come."

 

The Battle for Social

 

This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come.

 

Social is about Sharing

 

All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.

 

http://www.jeffbullas.com/2011/07/18/is-it-better-to-share-on-google-facebook-or-twitter/


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Why Klout Matters

Why Klout Matters | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Whether you like or dislike Klout, fortunately or unfortunately this is what we have to work with today.

 

Intro:

 

Are you still one of those folks who thinks Klout is stupid? It's time to look at the facts and consider this as an important business development.

 

Here's what caught my attention:

 

Content is power.

 

The ability to create and move content is the absolute key to online influence. So think about this — To the extent that you could actually measure that, wouldn’t you also be creating an indicator of relative influence?

 

That’s what Klout is trying to do. They are finding the people who are experts at creating, aggregating, and sharing content that moves online. Nothing more.

That may seem rather simple but it’s actually complex, and from an academic and business point of view, a significant development.

 

“Influence” has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now. People creating content is an action. Having a link clicked, or a message re-tweeted, is an effect. Finally, there is something to measure in this field.

 

http://www.businessesgrow.com/2011/09/12/why-klout-matters-a-lot/


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