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7 Reasons Why Google+ Drives Hyperactive Engagement

7 Reasons Why Google+ Drives Hyperactive Engagement | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Post by Jeff Bullas very interesting observations

 

"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."

 

Intro:

 

In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.

 

1. The Innovation

An idea, practice or object that is perceived as new

 

2. Communication Channels

The means by which messages get from one individual to another

 

3. Time

The relative speed with which an innovation is adopted by members of the social system

 

4. The Social System

The people that are engaged in joint problem solving to achieve a common goal

 

He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.


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Rescooped by ABroaderView from Storytelling, Social Media and beyond
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Stories Can Transform an Idea & Change the World!

 Absolutely brilliant, powerful and inspiring!

 

TED talk, TEDx East, Nancy Duarte, Presentation, Resonate, Slide:ology, slideology, duarte design...

 

http://www.youtube.com/watch?v=UfQF3DXG-S4


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Change the World with Transmedia Storytelling

Change the World with Transmedia Storytelling | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Nedra Weinreich from Spare Change, works with nonprofits and government agencies for positive health and social change using social media, transmedia storytelling and entertainment education approaches at Weinreich Communications. She's doing some very important work to make a difference in the world. This is inspiring!

 

Spare Change - making a difference with social marketing by Nedra Kline Weinreich...

 

http://blog.social-marketing.com/2011/07/change-world-with-transmedia.html


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