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Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. I want to warn you that is a bad idea.
Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business.
Why Google+ isn’t going anywhere
Google+ is designed to draw you away from both Twitter and Facebook. And in time, it could do this.
Yes, Facebook has over 800 million users. People like to state that number and then say “Facebook isn’t going anywhere.” Fair enough. But people do migrate. It happened to AOL. And it could happen to Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+.
Via Martin Gysler, Steven L. Johnson
Robin Good: According to Klout there are at least 16 different types of online influencers, ranging from those who love to actively share and participate, to those who more quitely like to explore, observe and report.
The Klout Influence Matrix identifies these specific 16 types:
Curator Broadcaster Syndicator Feeder Tastemaker Celebrity Thought Leader Pundit Dabbler Conversationalist Observer Explorer Socializer Networker Activist Specialist
Source: Klout.com Full image matrix: http://www.jkspeaks.com/wordpress/wp-content/uploads/2011/10/klout-influence-matrix2.jpg
Via Robin Good, Tom George