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Where to find stats, metrics & analytics for you & your brand
Via Peter Hoeve, Martin Gysler
For a while now, I’ve started to wonder if Klout is really just another advertising play/network wrapped up in a score which is wrapped up in a game?
Here is how the Klout advertising network works:
1. company (probably via their “social media agency”) wants to get some buzz going about their product/service
2. company hires Klout to share their product/service
What I don’t know is whether this ad network actually delivers value.
Via The New Company
Whether you like or dislike Klout, fortunately or unfortunately this is what we have to work with today.
Are you still one of those folks who thinks Klout is stupid? It's time to look at the facts and consider this as an important business development.
Here's what caught my attention:
Content is power.
The ability to create and move content is the absolute key to online influence. So think about this — To the extent that you could actually measure that, wouldn’t you also be creating an indicator of relative influence?
That’s what Klout is trying to do. They are finding the people who are experts at creating, aggregating, and sharing content that moves online. Nothing more.
That may seem rather simple but it’s actually complex, and from an academic and business point of view, a significant development.
“Influence” has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now. People creating content is an action. Having a link clicked, or a message re-tweeted, is an effect. Finally, there is something to measure in this field.
Robin Good: According to Klout there are at least 16 different types of online influencers, ranging from those who love to actively share and participate, to those who more quitely like to explore, observe and report.
The Klout Influence Matrix identifies these specific 16 types:
Curator Broadcaster Syndicator Feeder Tastemaker Celebrity Thought Leader Pundit Dabbler Conversationalist Observer Explorer Socializer Networker Activist Specialist
Source: Klout.com Full image matrix: http://www.jkspeaks.com/wordpress/wp-content/uploads/2011/10/klout-influence-matrix2.jpg
Via Robin Good, Tom George
The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed:
"Another buzzword they want to stick down on our throats."
"Well," I told her, "you know online marketing? PR? Elevator pitch? ROI? Sustainability? They are all buzzwords. Because like it or not, they are part of our business success."
But she's made me think: buzzwords have a negative baggage. Are you really aware what social influence is? Why is it important and how can you use it to your advantage? Let me share some quick tips with you how to turn it to your advantage...
Via Martin Gysler
New Klout accuracy measures may mean you're not as influential as you thought you were...
In a post on the Klout corporate blog yesterday, founder and CEO of Klout, Joe Fernandez, announced a new algorithm for Klout will be released next week: "I am incredibly proud of the work the team has done and I am excited to announce the biggest improvement to the Klout Score in our history is launching next week."
He went over 4 main criteria: Amplification, Network Impact, Accuracy and Transparency and Ability to Drive Action
The overwhelming tone of the post was that you aren't influential because you're talk a lot, you're influential who you talk TO (and who replies). An example cited was if someone rarely likes or comments on anyone’s posts, but chooses to do so to yours, that is more meaningful than if they like 60 posts a day...
Via Martin Gysler