"#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"

Post by Jeff Bullas very interesting observations

"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."

Intro:

In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.

1. The Innovation

An idea, practice or object that is perceived as new

2. Communication Channels

The means by which messages get from one individual to another

3. Time

The relative speed with which an innovation is adopted by members of the social system

4. The Social System

The people that are engaged in joint problem solving to achieve a common goal

He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.

Are we surprised by this? What are the benefits and the downside for us as participants?

Good piece by Matthew Ingram Sr. Writer for Gigaom..........

Intro:

By now it’s become fairly obvious that Google’s new social network, Google+, is here to stay (unlike some of the company’s past efforts at being social): depending on which estimates you believe,

**Google+ may have as many as 50 million registered users, which is not bad for a three-month old product.

And the company has made it clear that it wants to use Google+ as a kind of identity platform for other things — hence the importance of its controversial “real name” policy.

**But it wasn’t obvious just how much was riding on the new network until recently, thanks in part to some comments made by vice-president of product Brad Horowitz, who said that in the future, Google+ and Google will effectively become inseparable.

Here's what caught my attention:

"Tying all that to my real name and my Google+ posts is another step down the road towards a potential personal privacy debacle.

**That’s the problem with the kind of ubiquity that Google wants for its Google+ network, and the downside of trying to copy (and improve on) a giant social network like Facebook: along with all of the benefits comes the risks and the inevitable backlash as well

**— and for a company that is already under investigation by the FTC for how far its reach extends, that may be a bit more than even Google can handle.

What do you think?

http://gigaom.com/2011/09/30/its-official-google-will-be-connected-to-everything/

Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services.

Here's what caught my attention:

"The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come."

The Battle for Social

This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come.

Social is about Sharing

All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.

http://www.jeffbullas.com/2011/07/18/is-it-better-to-share-on-google-facebook-or-twitter/

Mobile sharing increase six-fold over 2010, Google+ plateaus and Twitter & FB continue world domination. Great infographic from AddThis on social sharing in 2011 . . .

Google+ users have in the last few days increased by almost 30% with 2 major events providing the catalyst to its growth. Facebook making significant changes that has angered users and Google+ opening its platform to the public.

Excerpt:

According to a survey being run on Mashable, 78% of users hate the new changes.

Users to Facebook who don’t like the changes are venting their anger by using the hashtag #newfacebook on Twitter when making their feelings felt in 140 character bursts. If you want to watch the comments fly by in the Twitter stream, then check it out… it makes interesting reading.

The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days. Paul’s estimates of Google+ growth are based upon solid sampling methodologies that have proven to be very accurate in the past.

Facebook announced some major changes last week including significant modifications to its profile pages at the annual F8 Developers Conference.

Just a few days before that announcement Google+ decided to open its doors to the general public. I don’t think that is a coincidence!

The conference and some of the changes were already publicly known and Google was well aware of the conference timing.

The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days.

Lot of good tools to help you facilitate conversations with the right people through your content sharing in social media.

Intro:

Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections

By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content.So what can you do to help move this process along? While you can't directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips...

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25082/7-Ways-to-Optimize-Content-for-Social-Sharing.aspx#ixzz1XwfTsP5o