The paradox of gift giving: More not better, says new study | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Holiday shoppers, take note. Marketing and psychology researchers have found that in gift giving, bundling together an expensive 'big' gift and a smaller 'stocking stuffer' reduces the perceived value of the overall package for the recipient.

Via Sakis Koukouvis