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How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic?
How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?
At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.
As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:
Via Martin Gysler
This is an insightful piece by Jon Evans for Techcrunch
Intro: He asks.....
"Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos."
Here's what caught my attention:
Can Facebook seamlessly do both, and be all things to all people?
Maybe, but that’s not the direction they’re going.
****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories,
****while Google seems to be building G+ “the Facebook way,”
****around personal curation and social selection.
****The key difference is that, as moot aka Christopher Poole said the other day,
****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white.
Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed.
Curated by JanLGordon covering "Google+ Watch"
This very helpful piece by Gianluca Fiorelli on 'I Love SEO' give us a brief history of Content Curation and re-affirms some things that many of us already know.
He quotes from Rohit Bhargava’s Content Curation Manifesto and summarizes Bhargava’s 5 models of Content Curation (note that these are hyperlinks!) and ends with his own hints on curation, summarized as Finding the best Content, Adding Value and Crediting.
“The future of the social web will be driven by … Content Curators, who take it upon themselves to collect and share the best content online for others to consume and take on the role of citizen editors, publishing highly valuable compilations of content created by others. In time, these curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers….” Rohit Bhargava
YouTube announced the launch of a new edit button, which lets you improve video quality and add effects. Users can now edit videos without having to re-upload them.
Now, you can edit uploaded videos from YouTube itself, and maintain the same video ID.
“Users have long requested a way to make quick edits to new and previously uploaded buttons without having to re-upload the video,”.
Via Robin Good, Mario Corona
Whether you like or dislike Klout, fortunately or unfortunately this is what we have to work with today.
Are you still one of those folks who thinks Klout is stupid? It's time to look at the facts and consider this as an important business development.
Here's what caught my attention:
Content is power.
The ability to create and move content is the absolute key to online influence. So think about this — To the extent that you could actually measure that, wouldn’t you also be creating an indicator of relative influence?
That’s what Klout is trying to do. They are finding the people who are experts at creating, aggregating, and sharing content that moves online. Nothing more.
That may seem rather simple but it’s actually complex, and from an academic and business point of view, a significant development.
“Influence” has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now. People creating content is an action. Having a link clicked, or a message re-tweeted, is an effect. Finally, there is something to measure in this field.
Antone Roundy of White Hat Crew puts across a short and sweet, and very important point here. To paraphrase his quote from Daniel Snocco: 'There is no point in posting exactly the same content as everyone else, but after they have posted it'.
Whereas the post is aimed towards bloggers, there are obvious parallels to be drawn for content curators:
In a burgeoning field where there are already superstars, trying to emulate those who are at or clearly heading for the top would be destined to be unsatisfying and ultimately, unsuccessful. The only chance anyone has of joining the elite is not by trying to be someone who is already there. However, there is one thing you can be better than anyone else in the world can be, and that is yourself! Your unique curation viewpoint can only come from you being you. As with blogging and marketing, exerting your own uniqueness is certainly not a recipe for automatic success, but it does give you a fighting chance!
This post is from Jeff Bullas and as always he has some very important information about a StumbleUpon that you should know about.
"I recently stumbled across some data from Stat Counter that revealed that StumbleUpon drives more referral traffic than Facebook and Twitter or any other social media site!"
**The Statistics on StumbleUpon Worth Noting
**StumbleUpon itself has just released a infographic that highlights some interesting facts and figures about its service that is worth keeping in mind
Read the full article: http://bit.ly/rAMOWw
Via janlgordon, Tom George
This is a great tool for curators!
"With a Web full of stuff, discovery is a hard problem. Search engines were the first tools on the scene, but their rankings still have a hard time identifying relevance the same way a human user would."
Digging For Content
Thoora was founded in 2008, and it originally launched as a real-time news aggregator, which we covered back in 2009. But this new iteration is about much more than scanning the news.
This is a toolkit for users to explore and research topics, and it learns more about them as its users sort out what matters to them. It is a social tool - users can share topics, and the Thoora site features highlights - but the purpose of the tool is to turn up the most relevant content on the topic, no matter how deeply it's buried in the Web.
"We like to say that we're at the intersection of aggregation, curation and search," says Carrie Shaw, head of product at Thoora. As far as users are concerned, that's a good description, but the real value of Thoora comes from the learning algorithms at work behind the scenes. As users create topics, discover content and clean up the results, the Thoora engine gets better at recommendations.
Lot of good tools to help you facilitate conversations with the right people through your content sharing in social media.
Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections
By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content.So what can you do to help move this process along? While you can't directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips...
Tywlah is something I use and love. If you are a marketer and you use Twitter, you should be on this amazing site. The owners, Eric and Kelly Kim are the most wonderful, caring and brilliant people. Can you tell I love this?
Here's an excerpt from Business 2 Community
Every person or business has probably had that “Aha!” moment when they see their tweet show up in a Google Alert.
This happens to me more than once a day!
Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets, your tweets may not appear on Google but are still being indexed by all of the other search engines. Every time you tweet, there is a chance that your message will be retweeted or even linked to, but a majority of the time your tweet becomes a fleeting piece of data that is lost in time and buried together with the billion other tweets that exist.
Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis. Is there a way that these tweets can somehow be used in a way to not only better brand their Twitter presence but also receive some SEO benefits?
Yes, there is. And it’s a service that you might not have heard of but should be signing up for if you’re excited about the prospect.
It’s called Twylah.
The cry of “Content is King” has been a rallying call for bloggers and on-line publishers for years.
Via Martin Gysler