Coca-Cola Replaces Brand With Fan Names For Viral Campaign | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

"As part of its 'Share a Coke' campaign in Australia, Coca-cola is replacing its brand name on its bottles and cans with 150 different names in the run..." While this could be viewed only as a marketing story, consider how it could also reflect focusing on individuals within your enterprise.


Via Marcia Conner, axelletess