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"#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Google Penguin 2013: How to Evolve Link Building into Real SEO

Google Penguin 2013: How to Evolve Link Building into Real SEO | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

Via craig daniels
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craig daniels's curator insight, May 23, 2013 10:42 AM

One thing that won't change in your small businesses lifetime is: "create good engaging content and you'll be ahead of the crowd." Great content that is immediately useful to your customers will always set you apart from your competition.


Is this post Adam Stetzer emphasizes 4 areas all forward thinking small businesses would do well to pay attention to.


  • Continually Identify Audience Demand

  • Content marketing

  • Work on brand

  • Syndicate


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Create Great Advertising with Storytelling

Create Great Advertising with Storytelling | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

**** All advertising is and always will be storytelling. Marty

Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.

 

Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!

 

This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.

 

Nice -- solid ideas without being too long or difficult to grasp :)


Via Karen Dietz, Martin (Marty) Smith
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Karen Dietz's comment, March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)
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Infographic: Why Size & Location Matter With In-App Mobile Advertising

Infographic: Why Size & Location Matter With In-App Mobile Advertising | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

 

"Our friends over at Inneractive have published a new infographicthat takes a look at in-app mobile advertising and how size and location can make a huge difference in terms of CTR and eCPM."

 

The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more.

Click here to view image full size . . .

 

http://bit.ly/oqXN5a

 

 


Via janlgordon
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Dea Elmi's comment, November 28, 2011 5:25 PM
In 2012 this area is where I am focusing on. Mobile Social Media.
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A very simple but vital G+ circling strategy

A very simple but vital G+ circling strategy | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

This wonderful piece was written by Michael Todd. Michael is so generous with strategy, please visit his website, you'll learn so much and maybe even make a great new friend! Thank you Michael....

 

BIO

@mqtodd on twitter

Empire Avenue, TokyoSpeaker, author, love promoter. CEO #NPO Index EAv http://ht.ly/4Jm1q Recovering Kiwi lawyer into raw food, juggling & daily #lifegasm xeeme.com/michaelqtoddhttp://michaelqtodd.com

 

He gives us great strategy on how to get our G+ house in order and build our presence there. Not to mention the fact that it is possibly the best place to get your content shared online.

 

Here's an excerpt:

 

We need to be very aware that the Google + API is about to open any day and that business pages and communities are also due for imminent release.

 

I have no doubt at all that G+ will go from strength to strength and become a very vital part of everyday life online for everyone. The reach and tools that Google has are overwhelming and we are about to see them all lined up. Blogger, Picassa, Gmail, Google Docs, Places, Images, You Tube, Search and more and more.

 

So up till today around 3500 people had circled me but my circles were all over the place. I had made too many I think and I had simply followed back everyone who had circled me. That would be my preferred policy but unfortunately there is a pesky 5,000 circling limit which we will all hit before too long.

 

**Now is the time to get it sorted out.

 

http://www.michaelqtodd.com/gplus


Via janlgordon
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Is it Better to Share on Google+, Facebook or Twitter?

Is it Better to Share on Google+, Facebook or Twitter? | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services.

 

Here's what caught my attention:

 

"The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come."

 

The Battle for Social

 

This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come.

 

Social is about Sharing

 

All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.

 

http://www.jeffbullas.com/2011/07/18/is-it-better-to-share-on-google-facebook-or-twitter/


Via janlgordon
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Why Klout Matters

Why Klout Matters | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Whether you like or dislike Klout, fortunately or unfortunately this is what we have to work with today.

 

Intro:

 

Are you still one of those folks who thinks Klout is stupid? It's time to look at the facts and consider this as an important business development.

 

Here's what caught my attention:

 

Content is power.

 

The ability to create and move content is the absolute key to online influence. So think about this — To the extent that you could actually measure that, wouldn’t you also be creating an indicator of relative influence?

 

That’s what Klout is trying to do. They are finding the people who are experts at creating, aggregating, and sharing content that moves online. Nothing more.

That may seem rather simple but it’s actually complex, and from an academic and business point of view, a significant development.

 

“Influence” has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now. People creating content is an action. Having a link clicked, or a message re-tweeted, is an effect. Finally, there is something to measure in this field.

 

http://www.businessesgrow.com/2011/09/12/why-klout-matters-a-lot/


Via janlgordon
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Guest post: How to get targeted traffic from Quora and Yahoo Answers

Guest post: How to get targeted traffic from Quora and Yahoo Answers | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Marketing your blog or website is key to its long-term success. Finding ways to increase your traffic will help you increase your sales and protect your brand longevity.


Quora and Yahoo Answers are both simple question-and-answer sites. Some users post their questions, and other users post answers. The site covers every topic you can think of, and the answers range from general to in-depth and authoritative.


While seemingly simple, both sites are excellent sources of free, targeted traffic for your blog or website. Here’s how

 


Via Cendrine Marrouat - www.socialmediaslant.com
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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

This piece is from Martin Geysler's collection - Social Media What We Think About it.

 

Excerpt:

 

If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.

 

 

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

 

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.

 

**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.

 

**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

 

Before getting started there is one important caveat I need to mention.

 

**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.

 

**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.

 

Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


Via Martin Gysler, janlgordon
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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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25 Ways to Use Facebook to Brand and Build Your Business

25 Ways to Use Facebook to Brand and Build Your Business | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Facebook is a great place to connect with existing friends and reconnect with old ones. It is amazing how many connections have been rekindled within Facebook. While Facebook is a great social tool, it is also a highly effective business tool if utilized correctly. Statistics reflect that Facebook is a huge network just waiting for your business to tap into. Facebook has grown to over 400 million active users, the average user is spending approximately 55 minutes a day on Facebook and more than 80,000 websites have implemented Facebook connect. Businesses are just beginning to catch on to the social media wave. You can promote your business, product or service, land jobs and connect with your customers because, trust me, they are there!...


Via Martin Gysler
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Stories Can Transform an Idea & Change the World!

 Absolutely brilliant, powerful and inspiring!

 

TED talk, TEDx East, Nancy Duarte, Presentation, Resonate, Slide:ology, slideology, duarte design...

 

http://www.youtube.com/watch?v=UfQF3DXG-S4


Via janlgordon
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7 Ways to Optimize Content for Social Sharing

7 Ways to Optimize Content for Social Sharing | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Lot of good tools to help you facilitate conversations with the right people through your content sharing in social media.


Intro:


Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections


By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content.So what can you do to help move this process along? While you can't directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips...


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25082/7-Ways-to-Optimize-Content-for-Social-Sharing.aspx#ixzz1XwfTsP5o




Via janlgordon
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