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Marketing your blog or website is key to its long-term success. Finding ways to increase your traffic will help you increase your sales and protect your brand longevity.
Quora and Yahoo Answers are both simple question-and-answer sites. Some users post their questions, and other users post answers. The site covers every topic you can think of, and the answers range from general to in-depth and authoritative.
While seemingly simple, both sites are excellent sources of free, targeted traffic for your blog or website. Here’s how
Via Cendrine Marrouat - www.cendrinemarrouat.com
This piece is from Martin Geysler's collection - Social Media What We Think About it. Excerpt: If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process. One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels. Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition. **The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better. **If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process. Before getting started there is one important caveat I need to mention. **This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle. **To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed. Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/
Via Martin Gysler, janlgordon
Facebook is a great place to connect with existing friends and reconnect with old ones. It is amazing how many connections have been rekindled within Facebook. While Facebook is a great social tool, it is also a highly effective business tool if utilized correctly. Statistics reflect that Facebook is a huge network just waiting for your business to tap into. Facebook has grown to over 400 million active users, the average user is spending approximately 55 minutes a day on Facebook and more than 80,000 websites have implemented Facebook connect. Businesses are just beginning to catch on to the social media wave. You can promote your business, product or service, land jobs and connect with your customers because, trust me, they are there!...
Via Martin Gysler
Lot of good tools to help you facilitate conversations with the right people through your content sharing in social media.
Intro:
Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections
By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content.So what can you do to help move this process along? While you can't directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips...
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25082/7-Ways-to-Optimize-Content-for-Social-Sharing.aspx#ixzz1XwfTsP5o
Via janlgordon
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**** All advertising is and always will be storytelling. Marty
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy. Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales! This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do. Nice -- solid ideas without being too long or difficult to grasp :)
Via Karen Dietz, Martin (Marty) Smith
"Our friends over at Inneractive have published a new infographicthat takes a look at in-app mobile advertising and how size and location can make a huge difference in terms of CTR and eCPM." The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more. Click here to view image full size . . . http://bit.ly/oqXN5a
Via janlgordon
This wonderful piece was written by Michael Todd. Michael is so generous with strategy, please visit his website, you'll learn so much and maybe even make a great new friend! Thank you Michael.... BIO @mqtodd on twitter Empire Avenue, TokyoSpeaker, author, love promoter. CEO #NPO Index EAv http://ht.ly/4Jm1q Recovering Kiwi lawyer into raw food, juggling & daily #lifegasm xeeme.com/michaelqtoddhttp://michaelqtodd.com He gives us great strategy on how to get our G+ house in order and build our presence there. Not to mention the fact that it is possibly the best place to get your content shared online. Here's an excerpt: We need to be very aware that the Google + API is about to open any day and that business pages and communities are also due for imminent release. I have no doubt at all that G+ will go from strength to strength and become a very vital part of everyday life online for everyone. The reach and tools that Google has are overwhelming and we are about to see them all lined up. Blogger, Picassa, Gmail, Google Docs, Places, Images, You Tube, Search and more and more. So up till today around 3500 people had circled me but my circles were all over the place. I had made too many I think and I had simply followed back everyone who had circled me. That would be my preferred policy but unfortunately there is a pesky 5,000 circling limit which we will all hit before too long. **Now is the time to get it sorted out. http://www.michaelqtodd.com/gplus
Via janlgordon
Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services. Here's what caught my attention: "The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come." The Battle for Social This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come. Social is about Sharing All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore. http://www.jeffbullas.com/2011/07/18/is-it-better-to-share-on-google-facebook-or-twitter/
Via janlgordon
Whether you like or dislike Klout, fortunately or unfortunately this is what we have to work with today. Intro: Are you still one of those folks who thinks Klout is stupid? It's time to look at the facts and consider this as an important business development. Here's what caught my attention: Content is power. The ability to create and move content is the absolute key to online influence. So think about this — To the extent that you could actually measure that, wouldn’t you also be creating an indicator of relative influence? That’s what Klout is trying to do. They are finding the people who are experts at creating, aggregating, and sharing content that moves online. Nothing more. That may seem rather simple but it’s actually complex, and from an academic and business point of view, a significant development. “Influence” has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now. People creating content is an action. Having a link clicked, or a message re-tweeted, is an effect. Finally, there is something to measure in this field. http://www.businessesgrow.com/2011/09/12/why-klout-matters-a-lot/
Via janlgordon
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