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Alex Petrovic reports:

"Under the new Google Freshness update, content that is updated much more frequently will be rewarded under the algorithm.

However, some opponents of the system have raised some doubts about what this will actually mean for search results.

For instance, the Google Panda update stopped many black hat techniques in their tracks such as keyword stuffing and directory listing with spam directories.

There was also some backlash with Panda, with many users saying that this particular update unfairly punished how to and wiki sites. However, the positive effect of Panda on search results and search engine optimisation both far outweighed the negatives – this was pretty much universally agreed upon by consumers and producers of online content alike.

Opponents of Google Freshness see a much higher probability for backlash with no positive effect. For instance, opponents say, simply making a small change to a page can give it a “freshness” update that will unfairly boost it to the top of search engine rankings without taking into account its relevance or true popularity. This would actually lead to huge decreases in relevancy and the ability of spammers and content with less gravitas to have greater presence in search results.

Google counters these critiques by saying that it has already incorporated search ranking factors that are tried and true in with the Freshness algorithm to reward content that is both fresh and good. They say that simply changing a small aspect of the page does not make it automatically become “fresh,” as opponents of the update say that it will."

Read the full article here: http://www.jatinmahindra.com/google-freshness-update-impact-%E2%80%93-panda-all-over-again/