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Marketing your blog or website is key to its long-term success. Finding ways to increase your traffic will help you increase your sales and protect your brand longevity.
Via Cendrine Marrouat - www.socialmediaslant.com
One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded.
But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.
Via Martin Gysler
This post is from Jeff Bullas and as always he has some very important information about a StumbleUpon that you should know about.
"I recently stumbled across some data from Stat Counter that revealed that StumbleUpon drives more referral traffic than Facebook and Twitter or any other social media site!"
**The Statistics on StumbleUpon Worth Noting
**StumbleUpon itself has just released a infographic that highlights some interesting facts and figures about its service that is worth keeping in mind
Read the full article: http://bit.ly/rAMOWw
Via janlgordon, Tom George
Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services.
Here's what caught my attention:
"The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come."
The Battle for Social
This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come.
Social is about Sharing
All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.
Whether you like or dislike Klout, fortunately or unfortunately this is what we have to work with today.
Are you still one of those folks who thinks Klout is stupid? It's time to look at the facts and consider this as an important business development.
Here's what caught my attention:
Content is power.
The ability to create and move content is the absolute key to online influence. So think about this — To the extent that you could actually measure that, wouldn’t you also be creating an indicator of relative influence?
That’s what Klout is trying to do. They are finding the people who are experts at creating, aggregating, and sharing content that moves online. Nothing more.
That may seem rather simple but it’s actually complex, and from an academic and business point of view, a significant development.
“Influence” has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now. People creating content is an action. Having a link clicked, or a message re-tweeted, is an effect. Finally, there is something to measure in this field.
This piece is from Martin Geysler's collection - Social Media What We Think About it.
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.
One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.
Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.
**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.
**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.
Before getting started there is one important caveat I need to mention.
**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.
**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.
Via Martin Gysler, janlgordon
How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic?
How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?
At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.
As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:
Via Martin Gysler
Nedra Weinreich from Spare Change, works with nonprofits and government agencies for positive health and social change using social media, transmedia storytelling and entertainment education approaches at Weinreich Communications. She's doing some very important work to make a difference in the world. This is inspiring!
Spare Change - making a difference with social marketing by Nedra Kline Weinreich...
Lot of good tools to help you facilitate conversations with the right people through your content sharing in social media.
Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections
By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content.So what can you do to help move this process along? While you can't directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips...