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Google’s Updates and the Effects on Blogging in 2012

Google’s Updates and the Effects on Blogging in 2012 | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded.

 

But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.


Via Martin Gysler
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Rescooped by ABroaderView from Storytelling, Social Media and beyond
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Change the World with Transmedia Storytelling

Change the World with Transmedia Storytelling | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Nedra Weinreich from Spare Change, works with nonprofits and government agencies for positive health and social change using social media, transmedia storytelling and entertainment education approaches at Weinreich Communications. She's doing some very important work to make a difference in the world. This is inspiring!

 

Spare Change - making a difference with social marketing by Nedra Kline Weinreich...

 

http://blog.social-marketing.com/2011/07/change-world-with-transmedia.html


Via janlgordon
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Rescooped by ABroaderView from Curation, Social Business and Beyond
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Why Klout Matters

Why Klout Matters | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Whether you like or dislike Klout, fortunately or unfortunately this is what we have to work with today.

 

Intro:

 

Are you still one of those folks who thinks Klout is stupid? It's time to look at the facts and consider this as an important business development.

 

Here's what caught my attention:

 

Content is power.

 

The ability to create and move content is the absolute key to online influence. So think about this — To the extent that you could actually measure that, wouldn’t you also be creating an indicator of relative influence?

 

That’s what Klout is trying to do. They are finding the people who are experts at creating, aggregating, and sharing content that moves online. Nothing more.

That may seem rather simple but it’s actually complex, and from an academic and business point of view, a significant development.

 

“Influence” has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now. People creating content is an action. Having a link clicked, or a message re-tweeted, is an effect. Finally, there is something to measure in this field.

 

http://www.businessesgrow.com/2011/09/12/why-klout-matters-a-lot/


Via janlgordon
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StumbleUpon Drives More Traffic than Facebook or Twitter - Plus INFOGRAPHIC

StumbleUpon Drives More Traffic than Facebook or Twitter - Plus INFOGRAPHIC | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

This post is from Jeff Bullas and as always he has some very important information  about a StumbleUpon that you should know about.

 

Intro:

 

"I recently stumbled across some data from Stat Counter that revealed that StumbleUpon drives more referral traffic than Facebook and Twitter or any other social media site!"

 

**The Statistics on StumbleUpon Worth Noting

 

**StumbleUpon itself has just released a infographic that highlights some interesting facts and figures about its service that is worth keeping in mind

 

Read the full article:  http://bit.ly/rAMOWw


Via janlgordon, Tom George
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Rescooped by ABroaderView from Curation, Social Business and Beyond
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7 Ways to Optimize Content for Social Sharing

7 Ways to Optimize Content for Social Sharing | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Lot of good tools to help you facilitate conversations with the right people through your content sharing in social media.


Intro:


Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections


By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content.So what can you do to help move this process along? While you can't directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips...


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25082/7-Ways-to-Optimize-Content-for-Social-Sharing.aspx#ixzz1XwfTsP5o




Via janlgordon
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Find your curation niche by being yourself

Antone Roundy of White Hat Crew puts across a short and sweet, and very important point here. To paraphrase his quote from Daniel Snocco: 'There is no point in posting exactly the same content as everyone else, but after they have posted it'.

 

 

Whereas the post is aimed towards bloggers, there are obvious parallels to be drawn for content curators:

 

In a burgeoning field where there are already superstars, trying to emulate those who are at or clearly heading for the top would be destined to be unsatisfying and ultimately, unsuccessful. The only chance anyone has of joining the elite is not by trying to be someone who is already there. However, there is one thing you can be better than anyone else in the world can be, and that is yourself! Your unique curation viewpoint can only come from you being you. As with blogging and marketing, exerting your own uniqueness is certainly not a recipe for automatic success, but it does give you a fighting chance!


Via janlgordon
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