Hootsuite, TweetDeck & Other Third-Party APIs Kill Facebook Engagement [Study] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

A recent study by Applum, published on their EdgeRank Checker blog, proves a theory widely held in the social media marketing community: auto-posting Facebook updates to pages using a third-party API reduces the level of user engagement.

 

The extent of the damage is surprising, though; in comparing 10 of the top APIs to manual Facebook posting, Applum showed that Likes and comments decreased by an average of 80 percent...


Via Martin Gysler