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A recent study by Applum, published on their EdgeRank Checker blog, proves a theory widely held in the social media marketing community: auto-posting Facebook updates to pages using a third-party API reduces the level of user engagement.

 

The extent of the damage is surprising, though; in comparing 10 of the top APIs to manual Facebook posting, Applum showed that Likes and comments decreased by an average of 80 percent...

Via Martin Gysler

Brand managers should become big fans of Facebook fans, according to the results of a new study from Constant Contact and Chadwick Martin Bailey.

The companies analyzed the Facebook habits of 1,491 consumers 18 and older from across the United States, and it found that respondents were more likely to recommend brands to their friends after becoming fans themselves, and that they were more likely to purchase products or services from brands after becoming fans.

 

The study also found that Facebook is the preferred social platform for interacting with brands, topping Twitter and LinkedIn.

 

The 10 takeaways from the report, provided by Constant Contact and Chadwick Martin Bailey:...

Via Martin Gysler