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SEO Rollups - A Secret Internet Marketing Strategy

SEO Rollups - A Secret Internet Marketing Strategy | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Amazes me more big companies don't know about SEO rollups, the ability to platform or "Hub" a website and roll up large groups of keywords.


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Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks' - Search Engine Watch

Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks' - Search Engine Watch | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed.

 

"Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though."


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iNeoMarketing's curator insight, May 13, 2013 9:14 AM

Please be aware. Once this happens, we'll get the information to you, as well as the impact on your B2B SEO efforts. In the interim, please stick with the basics: good, solid, fresh content.


  • See the article at searchenginewatch.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
jaynalocke's curator insight, May 14, 2013 3:20 PM

And you thought it was going to be Google Skunk.

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What Is Search Engine Optimization / SEO

Lee Lefever has made of Common Craft the company-to-go-to to get complex stuff about the Internet explained in an easy way. Here is a recent classic about SEO.


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5 Alternative and Little-Known Keyword Research Tools | Bluglass

5 Alternative and Little-Known Keyword Research Tools | Bluglass | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Destiny Cushing, a buddying SEO blogger at Blueglass.com has put together a valuable showcase of five different and little known keyword research tools.

 

Beyond Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery there is indeed a little universe of alternative possibilities.

 

And among the many, these five were selected on the basis of three very specific requirements:

 

a) the tool has to be free

b) it must be immediately useful, and

c) it must provide something you can’t get with the full-service tools (they offer additional insights and ways to manipulate your keyword lists that the other tools don’t offer. And for free.)

 

Here their names.

See if you have heard about them before diving in:

Übersuggest – Alphabet Keyword Suggestion Tool Soovle – Keyword Suggestions from 7 Search Engines Ranks.nl – Keyword Combiner Yahoo! Search Clues – Trend Analysis YouTube Keyword Tool

Superuseful. 9/10.

 

Read it all: http://www.blueglass.com/blog/5-great-keyword-research-tools-that-are-cheaper-than-ramen-noodles/ 


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Google’s Updates and the Effects on Blogging in 2012

Google’s Updates and the Effects on Blogging in 2012 | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded.

 

But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.


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How Google Has Devalued Organic Links [Infographic]

How Google Has Devalued Organic Links [Infographic] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Over the years Google has moved to "fight spam" at the same time Google's business development team has pushed to "make spam." The combination of those 2 (& pulling in additional non-link relevancy signals) has lowered the value of organic links.


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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

 

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality...


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Online Video Editing: Edit YouTube Videos Without Re-Uploading Them

Online Video Editing: Edit YouTube Videos Without Re-Uploading Them | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

YouTube announced the launch of a new edit button, which lets you improve video quality and add effects. Users can now edit videos without having to re-upload them.

 

Now, you can edit uploaded videos from YouTube itself, and maintain the same video ID.

 

“Users have long requested a way to make quick edits to new and previously uploaded buttons without having to re-upload the video,”.


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Twitter SEO? Think Twylah

Twitter SEO? Think Twylah | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Tywlah is something I use and love. If you are a marketer and you use Twitter, you should be on this amazing site. The owners, Eric and Kelly Kim are the most wonderful, caring and brilliant people. Can you tell I love this?

 

Here's an excerpt from Business 2 Community

 

Every person or business has probably had that “Aha!” moment when they see their tweet show up in a Google Alert.

 

My input:

 

This happens to me more than once a day!

 

Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets, your tweets may not appear on Google but are still being indexed by all of the other search engines. Every time you tweet, there is a chance that your message will be retweeted or even linked to, but a majority of the time your tweet becomes a fleeting piece of data that is lost in time and buried together with the billion other tweets that exist.

 

Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis. Is there a way that these tweets can somehow be used in a way to not only better brand their Twitter presence but also receive some SEO benefits?

 

Yes, there is. And it’s a service that you might not have heard of but should be signing up for if you’re excited about the prospect.

 

It’s called Twylah.

 

http://www.business2community.com/social-media/twitter-seo-think-twylah-057316

 

 


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What should we expect in the next few months in terms of SEO for Google? - Matt Cutts, Google

What should we expect in the next few months in terms of SEO for Google? From Matt Cutts, Mountain View.


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iNeoMarketing's curator insight, May 14, 2013 7:59 AM

Straight from the Man. Answers the Penguin 2.0 questions: what to expect, and what you should do.


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annebot's curator insight, May 15, 2013 1:46 AM

Always practice safe social networking.

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Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood]

Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.

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Martin (Marty) Smith's curator insight, January 24, 2013 1:12 PM

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

Adam Atodl's curator insight, January 24, 2013 2:19 PM

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.

Neil Ferree's comment, January 26, 2013 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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Google Search Gets Personal . . .

Google Search Gets Personal . . . | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today.

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Duplicate Content in a Post-Panda World

Duplicate Content in a Post-Panda World | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Ok, maybe we’re starting to get a bit melodramatic about this whole Panda thing. While it’s true that Panda didn’t change everything about SEO, I think it has been a wake-up call about SEO issues we’ve been ignoring for too long.

 

One of those issues is duplicate content. While duplicate content as an SEO problem has been around for years, the way Google handles it has evolved dramatically and seems to only get more complicated with every update. Panda has upped the ante even more.

 

So, I thought it was a good time to cover the topic of duplicate content, as it stands in 2011, in depth. This is designed to be a comprehensive resource – a complete discussion of what duplicate content is, how it happens, how to diagnose it, and how to fix it. Maybe we’ll even round up a few rogue pandas along the way.


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How to Create a Meta Description Tag for SEO

How to Create a Meta Description Tag for SEO | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
→ In this updated version of Jill Whalen's classic Meta Description Tag article, she explains how the tag is used in today's search engines as well as in social media.

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Why you should love the long tail | SEO Copywriting

Why you should love the long tail | SEO Copywriting | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Google just announced another algorithm tweak, and this time, it's targeting long-tail documents. Learn how to develop SEO content to help you drive more traffic.

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Google Webmaster Central. Get data about crawling, indexing and search traffic. Increase traffic to your site.

Google Webmaster Central. Get data about crawling, indexing and search traffic. Increase traffic to your site. | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Increase traffic to your site

Get data about crawling, indexing and search traffic. Receive notifications about problems on your site.

 

Find out how Google sees your site
Verified site owners can see information about how Google crawls, indexes and ranks your site

 

Find out how Google sees your site
Verified site owners can see information about how Google crawls, indexes and ranks your site

 

and, much more...


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Smarter Relationships | Through Social Media Marketing

Smarter Relationships | Through Social Media Marketing | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

5 Social Media Platforms to Build Smarter Relationships by Mario Corona


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