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Google’s Updates and the Effects on Blogging in 2012

Google’s Updates and the Effects on Blogging in 2012 | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded.

 

But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.


Via Martin Gysler
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Panda All Over Again? Google Freshness Update Impact

Panda All Over Again? Google Freshness Update Impact | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Alex Petrovic reports:

 

"Under the new Google Freshness update, content that is updated much more frequently will be rewarded under the algorithm.

 

However, some opponents of the system have raised some doubts about what this will actually mean for search results.

 

For instance, the Google Panda update stopped many black hat techniques in their tracks such as keyword stuffing and directory listing with spam directories.

 

There was also some backlash with Panda, with many users saying that this particular update unfairly punished how to and wiki sites. However, the positive effect of Panda on search results and search engine optimisation both far outweighed the negatives – this was pretty much universally agreed upon by consumers and producers of online content alike.


Opponents of Google Freshness see a much higher probability for backlash with no positive effect. For instance, opponents say, simply making a small change to a page can give it a “freshness” update that will unfairly boost it to the top of search engine rankings without taking into account its relevance or true popularity. This would actually lead to huge decreases in relevancy and the ability of spammers and content with less gravitas to have greater presence in search results.


Google counters these critiques by saying that it has already incorporated search ranking factors that are tried and true in with the Freshness algorithm to reward content that is both fresh and good. They say that simply changing a small aspect of the page does not make it automatically become “fresh,” as opponents of the update say that it will."

Read the full article here: http://www.jatinmahindra.com/google-freshness-update-impact-%E2%80%93-panda-all-over-again/ 


Via Robin Good
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