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What should we expect in the next few months in terms of SEO for Google? - Matt Cutts, Google

What should we expect in the next few months in terms of SEO for Google? From Matt Cutts, Mountain View.


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iNeoMarketing's curator insight, May 14, 2013 7:59 AM

Straight from the Man. Answers the Penguin 2.0 questions: what to expect, and what you should do.


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annebot's curator insight, May 15, 2013 1:46 AM

Always practice safe social networking.

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Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood]

Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.

Via Robin Good, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 24, 2013 1:12 PM

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

Adam Atodl's curator insight, January 24, 2013 2:19 PM

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.

Neil Ferree's comment, January 26, 2013 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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Google launches 18 new Google+ features focusing on mobile, photos, events and Hangouts

Google launches 18 new Google+ features focusing on mobile, photos, events and Hangouts | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
As Google begins to wind down its operations before Christmas, some of its teams have been working hard to get their new features out before the festive season truly begins. For the ...

Via Tom D'Amico (@TDOttawa) , Paul W. Swansen
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Paul W. Swansen's curator insight, December 15, 2012 1:41 PM

Google back making advances.

Paul's curator insight, December 16, 2012 11:17 AM

This could replace Google Groups - could be a great communication tool for staff

John Purificati's curator insight, January 6, 2013 10:47 AM

I agree that there is a lot of potential here to get more teachers to communicate.

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Phishers hooking Facebook, Twitter, Google, Yahoo passwords

Phishers hooking Facebook, Twitter, Google, Yahoo passwords | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Phishers are actively trolling the Internet trying to trick users into giving up their OpenID-based log-in credentials to popular social networking sites.

Scammers have launched a campaign preying on users of OpenID in an attempt to steal log-in credentials, according to Barracuda Labs.

 

Read more and be aware!!!

 


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Google’s Augmented Reality Concept Video - Project Glass: One day...

We believe technology should work for you — to be there when you need it and get out of your way when you don't.

A team within our Google[x] group started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment.

Follow along with us at http://g.co/projectglass as we share some of our ideas and stories. We'd love to hear yours, too. What would you like to see from Project Glass?


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YouTube up+ - Android Apps on Google Play

YouTube up+ - Android Apps on Google Play | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Record, upload & share your videos easier than ever before. Record, upload videos to YouTube and share with friends – all from within the same app!

YouTube up+ allows...

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Kirsten Massebeau's comment, March 10, 2012 10:19 PM
Sounds awesome!
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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

This piece is from Martin Geysler's collection - Social Media What We Think About it.

 

Excerpt:

 

If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.

 

 

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

 

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.

 

**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.

 

**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

 

Before getting started there is one important caveat I need to mention.

 

**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.

 

**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.

 

Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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Google’s Schmidt: ‘Global mind’ offers new opportunities - MIT News Office

Google’s Schmidt: ‘Global mind’ offers new opportunities - MIT News Office | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
With knowledge and data, a smarter world will divide work between computers and humans, search engine executive chairman says.

Via Frederic Emam-Zade Gerardino, Sakis Koukouvis, Stefanos
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Google Earth: Over 1 Billion Downloads and So Many Uses in the Classroom | edte.ch

Google Earth: Over 1 Billion Downloads and So Many Uses in the Classroom | edte.ch | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

"Google Earth was one of the very first pieces of software that I began to create educational resources with. As I put it in one of my first ever blog posts 5 years ago: ”This app won me over straight away.” The engaging environment really struck a chord with me and I remember fondly my first forays into using it to support learning. It has developed so much over the years...."


Via Anne Whaits, Smaragda Papadopoulou, Gust MEES, Αntonios Βouris
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Official Google Blog: Google+: A few big improvements before the New Year

Official Google Blog: Google+: A few big improvements before the New Year | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Today we’re pleased to announce a goodie basket full of Google+ features and functionality for you to unpack and enjoy over the holidays. Some of these were on nearly everyone’s wishlist... and some we hope will be welcome surprises. These features will be rolling out over the next couple of days, and we hope you’ll find them useful this holiday season and beyond.

- Pump up (or down) the volume!

- More useful and attractive notifications

- Improvements to Google+ Pages

- A more beautiful and usable photos experience


Via The New Company, Matmi
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Google’s Updates and the Effects on Blogging in 2012

Google’s Updates and the Effects on Blogging in 2012 | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded.

 

But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.


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Google Search with Social Analytics - This is going to change the Game @abroaderview

Google Search with Social Analytics -  This is going to change the Game @abroaderview | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Google Search with Social Analytics integrates Facebook Likes, Twitter counts and Google Plus shares in Gooogle Web Search Results...
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Google+ Ripples: The promise of shared intelligence

Google+ Ripples: The promise of shared intelligence | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Recently we have had two blog posts about Google+: 4 things to know about Google+, and Google+ brand pages: Why SEO is dead.

 

Now, let’s talk about Google+ Ripples, the first set of metrics from Google about Google+. It’s not enough, of course, but still worth parsing for its hints at what is to come from Google, and offers users relevant information about the use of circles, Google+ influence, and how data is spread.


Via Martin Gysler, Gianto Widianto
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Google Plus Daily - Improvements to Phone calling in Hangouts

Google Plus Daily - Improvements to Phone calling in Hangouts | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
We aim to deliver timely and quality news and content as it happens. We are your source for everything Google+, daily.

Via Tom D'Amico (@TDOttawa)
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Google+ Photos Get Pan And Zoom Functionality, Letting You Really Explore High-Res Photos | TechCrunch

Google+ Photos Get Pan And Zoom Functionality, Letting You Really Explore High-Res Photos | TechCrunch | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

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Live Video Streaming: Google Hangouts On-Air Now Available for All

From Google's official announcement: "Today we're excited to launch Hangouts On Air to Google+ users worldwide. 

 

With just a few clicks, you’ll be able to: Broadcast publicly. By checking "Enable Hangouts On Air," you can broadcast your live hangout—from the Google+ stream, to your YouTube channel or your website—to the entire world.

 

See how many viewers you’ve got. During your broadcast, you can look inside the hangout to see how many people are watching live.

 

Record and re-share. Once you're off the air, we’ll upload a public recording to your YouTube channel, and to your original Google+ post. This way it's easy to share and discuss your broadcast after it's over.

 

Of course, launching millions of live stations takes some doing, so we're rolling out Hangouts On Air gradually, over the next few weeks."

 

Some very good news, that many of us in education been waiting on for quite a while. Having facility to combine video conferencing with broadcasting and publishing will  really extend what is possible in collaborative learning spaces for schools, colleges and educational projects around the world. 

 

 

Official announcement: http://googleblog.blogspot.com/2012/05/google-hangouts-on-air-broadcast-your.html ;

 

Find out more: http://www.google.com/+/learnmore/hangouts/onair.


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Study links Google search behavior to GDP

Study links Google search behavior to GDP | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Internet users from countries with a higher per capita gross domestic product (GDP) are more likely to search for information about the future than information about the past, a quantitative analysis of Google search queries has shown.

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Google Unveils “Project Glass” – Here are Your Google Powered Glasses with Navigation, a Camera, Music and More – Droid Life

Google Unveils “Project Glass” – Here are Your Google Powered Glasses with Navigation, a Camera, Music and More – Droid Life | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Prepared to be blown away. Well, sort of blown away. Google unveiled “Project Glass” a few minutes ago, which is a project from the Google[x] team that aims to make your daily life completely hands free.


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Google Panda 3.2 Update Confirmed

Google Panda 3.2 Update Confirmed | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

"Google has confirmed reports of a Panda update with us.

 

[Google] told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh.

 

I saw reports over the past week or so of webmasters commenting about their rankings. Most were complaining that they lost rankings, but some said sites that were originally hit by Panda regained their traffic levels pre-Panda. This would explain the data refresh, where Google ran the algorithm and updated the sites that should or should not have been touched by Panda."

 

Read the full article: http://searchengineland.com/google-panda-3-2-update-confirmed-109321 

 

(thanks to Giuseppe Mauriello)


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Google Search Gets Personal . . .

Google Search Gets Personal . . . | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today.

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Google Unveils ‘YouTube Slam’, Now Compare Two Videos at a Time for One-on-One Battles | TechieApps

Google Unveils ‘YouTube Slam’, Now Compare Two Videos at a Time for One-on-One Battles | TechieApps | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Google has officially revealed its interactive video-discovery tool ‘YouTube Slam’ that arbitrarily spits out two videos at a time for one-on-one battles. In this public voting is enabled which determines the winner out of the two videos.


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GDrive: 5 Ways Google Could Dominate the Cloud Storage Market in 2012

GDrive: 5 Ways Google Could Dominate the Cloud Storage Market in 2012 | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Here are five things Google needs to do to make the rumored cloud service "GDrive" a success.

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30 Of The Most Useful Google Products You Should Consider Using Daily

30 Of The Most Useful Google Products You Should Consider Using Daily | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

There are some amazing tools available on-line for use by business owners everywhere, and a vast number of these contribute towards increased productivity and best of all, are free to use in a business context.

 

One of the biggest and best providers of on-line business tools is Google, and whilst this is well known in the business community, what is less well known is the sheer range of products that they have made available free of charge, for the business community to utilise at will.

 

This excellent article identifies 30 of Google's most useful products, provides a short description of each, and suggests that you consider using these in your day to day business activities.


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Introducing Google Currents

Google Currents is a new mobile app that lets you enjoy free online magazines and other content optimized for your Android or Apple phones and tablets. Learn...
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Social Media news: Facebook, Twitter and Google+

Social Media news: Facebook, Twitter and Google+ | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Thursday was a day of major announcements for three giant social networks. Let us have a look at what the near future holds for the social media experience.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's comment, January 31, 2012 8:35 PM
Thank you for resharing!