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This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg] Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?
Everyone hates real spammers, and the last thing you want to do is get labeled as one. That’s one kind of blacklist. The other kind is worse – the search engine blacklist. That’s the one that is basically a death sentence for your site because Google and other search engines stop crawling your site or even listing it in search results. No blacklist is good to get, because ISP’s and many content filtering services access Internet blacklists to figure out not only what email to block, but also what websites to block or to mark as potentially dangerous.
How do you know you’re on the Google List or any other database of blacklisted sites? Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/
Via Martin Gysler
A very interesting comparison of several measurement tools and what they really measure. [note mg] For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions. But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential? It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence. Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/
Via Martin Gysler
A great post from Mari Smith. After reading this 21 key points, you'll know all what you need, to set your Facebook fan page in a professionnal way. [note mg] If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here! First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):... Read more: http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#
Via Martin Gysler
It's a good question! The fact is that blogs are filled with articles about Pinterest. For my part, I am absolutely convinced that this kind of social media will wreak havoc among users... and you? [note mg] It's addictive, fun, visually appealing, and easy, so it's no wonder Pinterest, the popular visual bookmarking site, has hooked millions of users. That said, the site’s growth (below) was fairly flat from its launch in early 2010 until September 2011. But since then, it’s simply been going gangbusters, begging the question--why now? Here are three reasons why we think it’s become so attractive. 1. Pinterest rides (and defines) a new trend: social relevance. Pinterest is successfully riding a new trend wave in the social space, moving mechanisms for content sharing beyond connections (friends) and towards relevance, effectively broadening the social horizon for us content addicts. Read more: http://www.fastcompany.com/1818729/why-are-we-all-suddenly-pinterested
Via Martin Gysler
Ok, maybe we’re starting to get a bit melodramatic about this whole Panda thing. While it’s true that Panda didn’t change everything about SEO, I think it has been a wake-up call about SEO issues we’ve been ignoring for too long. One of those issues is duplicate content. While duplicate content as an SEO problem has been around for years, the way Google handles it has evolved dramatically and seems to only get more complicated with every update. Panda has upped the ante even more. So, I thought it was a good time to cover the topic of duplicate content, as it stands in 2011, in depth. This is designed to be a comprehensive resource – a complete discussion of what duplicate content is, how it happens, how to diagnose it, and how to fix it. Maybe we’ll even round up a few rogue pandas along the way.
Via Martin Gysler
You know the situation: your site’s been slowing down for a while, but you just can’t put your finger on why. Then you get a tweet, an email, or a comment on your Facebook page mentioning it. Even worse, you see someone talking about your site in your niche’s main online forum—they’re not impressed with your sites performance.
What was once an amazingly quick-loading site has slowed and slowed to a crawl. Your visitors are growing unhappy and may even be starting to look for alternative sites. To be honest, who could blame them for wanting to seek out someone else that serves their needs better, in less time?
What makes things worse is that you’re not really a geek or a tech-head and you don’t know what to do about it...
Via Martin Gysler
As Facebook begins rolling out its much-anticipated user interface, Timeline, now's the time to get to know what's so different about it -- and how to use it. The Timeline interface, which will eventually replace the existing one for all personal Facebook profiles, is your Wall and Profile rolled into one with additional tools for documenting your life -- from the day you were born to the here and now. You can add a cover image at the top of your Timeline, add life events such as your high school graduation or your summer vacations, map places you've been, list pets you've owned, document relationships you started or ended and much more...
Via Martin Gysler
An amazing and very useful infographic to use as checklist. If you follow this checklist, you can't do something wrong... I like it! (note from Martin Gysler) Click the infographic below for an enlarged version you can print out and use as a checklist. Cross off items once you’ve done them. Below the infographic we cover all eight sections in more detail to help you make the most of these great tips from Maria Peagler (@SM_OnlineClass), founder of SocialMediaOnlineClasses.com...
Via Martin Gysler
Here's a comparison of the prices, functionality and usability of the top tools for adding miniature applications to Facebook pages. With such a great variety of Facebook page applications out there, it’s become even harder to find a suitable application that matches your business or personal goals. Here’s a look at seven popular tools for adding miniature applications, or tabs, to pages on the social network. - Static HTML - TabFusion - TabSite - WelcomeTab - IWipa - Lujure - PageModo...
Via Martin Gysler
Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+. And if you ask me, this is a big deal. ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.
The app isn't simple to install, unfortunately. You need some server administration skills so you can host ThinkUp on your own Web server or run it on an instance of Amazon's EC2 cloud-computing service. (More on that point later.)...
Via Martin Gysler
This is massivley COOL and TY again to Shirley Williams!! Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it. What is a Ripple The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...
Via Martin Gysler, Shirley Williams (XeeMe.com/ShirleyWilliams), Martin (Marty) Smith
Share This work is licensed under a Creative Commons Attribution 3.0 Unported. Where to find stats, metrics & analytics for you & your brand
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.
This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment.
Via Peter Hoeve, Martin Gysler
The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed: "Another buzzword they want to stick down on our throats." "Well," I told her, "you know online marketing? PR? Elevator pitch? ROI? Sustainability? They are all buzzwords. Because like it or not, they are part of our business success." But she's made me think: buzzwords have a negative baggage. Are you really aware what social influence is? Why is it important and how can you use it to your advantage? Let me share some quick tips with you how to turn it to your advantage...
Via Martin Gysler
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Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement. For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.
Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:
NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
Via Martin Gysler
Convert files like images, video, documents, audio and more to other formats with this free and fast online converter. This free online file converter lets you convert media easy and fast from one format to another. We support a lot of different source formats, just try. If you can't find the conversion you need, please let us know and write us an e-mail. We probably can help you...
Via Martin Gysler
Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg] Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business. Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/
Via Martin Gysler
This piece is from Martin Geysler's collection - Social Media What We Think About it. Excerpt: If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process. One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels. Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition. **The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better. **If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process. Before getting started there is one important caveat I need to mention. **This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle. **To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed. Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/
Via Martin Gysler, janlgordon
One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded. But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.
Via Martin Gysler
Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing! Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure...
Via Martin Gysler
One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. Specifically… - Links I’ve posted to my personal profile lately haven’t gotten that much attention compared to plain status updates or photos.
- The fan page for this blog is focused on posts from this blog only. Fans didn’t sign up for posts from elsewhere.
So the solution was creating a new Facebook page. This page is specifically focused on my freelance writing and blogging as a whole so it can be a platform where I can share links to anything I have written anywhere...
Via Martin Gysler
Recently we have had two blog posts about Google+: 4 things to know about Google+, and Google+ brand pages: Why SEO is dead. Now, let’s talk about Google+ Ripples, the first set of metrics from Google about Google+. It’s not enough, of course, but still worth parsing for its hints at what is to come from Google, and offers users relevant information about the use of circles, Google+ influence, and how data is spread.
Via Martin Gysler, Gianto Widianto
Would you like to make a bit of revenue from your blog? Here’s how you can make your content work for you by adding Google AdSense to your Tumblr blog. Blogging can be serious work, and with your easy-to-use Tumblr blog, you might be posting more than ever. You may be writing about your beautiful vacation, sharing the newest wallpaper you designed in Photoshop, or explaining how to get your dog to quit barking at frogs. Either way, your blog takes real time, and it might be nice to make a little money from it. Google AdSense has enabled bloggers around the world to get ad revenue from their content. The Tumblr Terms of Service require that your blog be used primarily for blogging, but they do allow you to use AdSense or other ad systems as long as that’s not the primary focus of your site...
Via Martin Gysler
This is a dangerous topic and I’m heading down a steep slope on this one as people may misunderstand, but it’s important to get it out anyway. Your Facebook page is important to you business, but it should only account for a small portion of your social media marketing day. Period. Most businesses that we work with have a strong leaning towards Facebook, just as they should. Twitter, YouTube, Tumblr, even Google+ have a role in the social media strategy for most businesses, but Facebook covers most of the needs simply because it’s where most of the people spend most of their social media time. The challenge is no longer with convincing business to use Facebook. It’s in getting them to stop thinking that their Facebook page is their Facebook presence...
Via Martin Gysler
A large number of publishers were facing a strong disadvantage when it came to posting updates. In a recent study it was revealed that engagement with posts from these 3rd party Apps can drop up to 80%. However, this is about to change,.......
Via John van den Brink, Martin Gysler
How long does a tweet last before it loses steam and falls by the wayside? If you have a high Klout score, it may last up to 67 times longer than other users. The social influence measuring tool studied the impact of a tweet over time, based on a user’s Klout score. Specifically, the company wanted to know how many retweets different types of users garner and how much time it takes before those retweets cut in half — or the half-life of a tweet. Klout measured a week’s worth of retweet data to find out. The results are stark. If you have a Klout score between 40 and 70, you can expect your tweet’s half-life to last for just five minutes. If you have a Klout score between 70 and 75 though, that number quintuples to 25 minutes...
Via Martin Gysler
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