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It's Official: Google Has Acquired News Stream Startup Wavii

It's Official: Google Has Acquired News Stream Startup Wavii | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
An answer to Yahoo's acqusition on Summly.

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Gust MEES's curator insight, April 28, 2013 10:56 AM

 

The deal follows a similar move by Yahoo in March, when it bought Summly, the news summarisation app founded by 18-year-old Nick D'Aloisio in London.

 

Yahoo recently launched an iPhone app which included Summly technology.



Read more: http://www.businessinsider.com/its-official-google-has-acquired-news-stream-startup-wavii-2013-4#ixzz2RmXhfPMT

 

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You're Reaching More People on Facebook Than You Think

You're Reaching More People on Facebook Than You Think | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
A new study shows that Facebook users' perceptions differ from their reality. Most users have a larger reach than they think.

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Luis A. Trujillo Paz's comment, March 9, 2013 11:09 AM
Agree
Luis A. Trujillo Paz's curator insight, March 9, 2013 11:10 AM

post 

Martin Gysler's comment, March 12, 2013 6:06 AM
I see Bill, we have the same doubts, what not mean that it's not right. I think that Facebook has changed too much, in my opinion, his platform in the wrong way.
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25 Timeline Ready Apps for Enhancing Your Facebook Page

25 Timeline Ready Apps for Enhancing Your Facebook Page | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.

 

For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.


Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:

 

NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it
Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
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Facebook Timeline For Fan Pages: 21 Key Points For Marketers

Facebook Timeline For Fan Pages: 21 Key Points For Marketers | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

A great post from Mari Smith. After reading this 21 key points, you'll know all what you need, to set your Facebook fan page in a professionnal way. [note mg]

 

If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here!

 

First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):...

 

Read more: http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#


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Duplicate Content in a Post-Panda World

Duplicate Content in a Post-Panda World | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Ok, maybe we’re starting to get a bit melodramatic about this whole Panda thing. While it’s true that Panda didn’t change everything about SEO, I think it has been a wake-up call about SEO issues we’ve been ignoring for too long.

 

One of those issues is duplicate content. While duplicate content as an SEO problem has been around for years, the way Google handles it has evolved dramatically and seems to only get more complicated with every update. Panda has upped the ante even more.

 

So, I thought it was a good time to cover the topic of duplicate content, as it stands in 2011, in depth. This is designed to be a comprehensive resource – a complete discussion of what duplicate content is, how it happens, how to diagnose it, and how to fix it. Maybe we’ll even round up a few rogue pandas along the way.


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7 Tips To Maximize Shares of Your Facebook Posts

7 Tips To Maximize Shares of Your Facebook Posts | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

 

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure...


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John van den Brink's comment, December 14, 2011 9:15 AM
Thanks again! Great scoops everyday.
Martin Gysler's comment, December 14, 2011 12:18 PM
You're welcome John! I'm glad that you like my scoops and that they are useful for you. Cheers! Martin
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Google+ Ripples: The promise of shared intelligence

Google+ Ripples: The promise of shared intelligence | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Recently we have had two blog posts about Google+: 4 things to know about Google+, and Google+ brand pages: Why SEO is dead.

 

Now, let’s talk about Google+ Ripples, the first set of metrics from Google about Google+. It’s not enough, of course, but still worth parsing for its hints at what is to come from Google, and offers users relevant information about the use of circles, Google+ influence, and how data is spread.


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10 Productive Tasks You Should Be Doing On Google+ Right Now

10 Productive Tasks You Should Be Doing On Google+ Right Now | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. I want to warn you that is a bad idea.

 

Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business.

 

Why Google+ isn’t going anywhere

 

Google+ is designed to draw you away from both Twitter and Facebook. And in time, it could do this.

 

Yes, Facebook has over 800 million users. People like to state that number and then say “Facebook isn’t going anywhere.” Fair enough. But people do migrate. It happened to AOL. And it could happen to Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+.


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ThinkUp 1.0: Reclaim your tweets and Facebook posts

ThinkUp 1.0: Reclaim your tweets and Facebook posts | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+.

And if you ask me, this is a big deal.

 

ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.


The app isn't simple to install, unfortunately. You need some server administration skills so you can host ThinkUp on your own Web server or run it on an instance of Amazon's EC2 cloud-computing service. (More on that point later.)...


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Martin Gysler's comment, November 18, 2011 10:32 AM
Thanks for the share :)
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More Than Facebook: The Time Is Right For Social Business - Forbes

More Than Facebook: The Time Is Right For Social Business - Forbes | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Guest post written by Alistair Rennie. Alistair Rennie is IBM's general manager for social business. The era of social business is here and it is becoming clear just how transformative it will be.

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5 tips to avoid social media burnout

5 tips to avoid social media burnout | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Working in social media can be quite a stressful and overwhelming experience. The constant pressure of staying on top of one's niche to provide quality content may lead to a lack of proper physical and mental rest. The consequences are not fun. Burnout makes life miserable and kills efficiency and productivity.

 

Those who have experienced burnout know that there are ways to avoid it. In this article, I will share five tips that I have used successfully throughout my career...


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25 Ways to Use Facebook to Brand and Build Your Business

25 Ways to Use Facebook to Brand and Build Your Business | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Facebook is a great place to connect with existing friends and reconnect with old ones. It is amazing how many connections have been rekindled within Facebook. While Facebook is a great social tool, it is also a highly effective business tool if utilized correctly. Statistics reflect that Facebook is a huge network just waiting for your business to tap into. Facebook has grown to over 400 million active users, the average user is spending approximately 55 minutes a day on Facebook and more than 80,000 websites have implemented Facebook connect. Businesses are just beginning to catch on to the social media wave. You can promote your business, product or service, land jobs and connect with your customers because, trust me, they are there!...


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Direct Sellers: The Social Seller

Direct Sellers: The Social Seller | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

The direct selling model has been around for more than 150 years, and it continues to be an effective model for getting sales and obtaining profit. It is basically the original social networking business, since it is driven by word of mouth marketing, through the relationships and trust that people form with each other.
Though the main tools of the direct selling trade are basically the people themselves, the technology of today has definitely changed the way people form connections with other people. In the past, direct sellers were limited to physical locations. They literally had to go door-to-door, organize a party in their house, or conduct a meeting at a restaurant or local café.


Nowadays, technology has made it possible for direct sellers to conduct their business anywhere. They can now reach hundreds of people with just one click, and they don’t have to be physically next to the other person to interact with him and talk about the benefits of a product they’re selling...


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How to Make Your Facebook Contests Stand Out

How to Make Your Facebook Contests Stand Out | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Do you run contests on Facebook?

Would you like to make your next Facebook contest stand out?

This article will give you 4 ideas to improve your next Facebook contest.

Why Facebook Contests?

Facebook contests are a popular way for you to get your audience engaged and excited about your brand. More and more companies have adopted the use of Facebook contests to better track participation and engagement.


Via Martin Gysler
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BusinessBoots's curator insight, March 13, 2013 2:29 PM

Really useful.  Fabulous ideas!

BusinessBoots's comment, March 13, 2013 2:30 PM
A really great post. I'll come back with thoughts having tried it.
Martin Gysler's comment, March 14, 2013 1:49 AM
Great, I'm glad you like it and stay tuned ;-)
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6 Ways To Find Out If You Are On The Google List Of Blacklisted Sites

6 Ways To Find Out If You Are On The Google List Of Blacklisted Sites | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]

 

Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?


Everyone hates real spammers, and the last thing you want to do is get labeled as one. That’s one kind of blacklist. The other kind is worse – the search engine blacklist. That’s the one that is basically a death sentence for your site because Google and other search engines stop crawling your site or even listing it in search results. No blacklist is good to get, because ISP’s and many content filtering services access Internet blacklists to figure out not only what email to block, but also what websites to block or to mark as potentially dangerous.

 

How do you know you’re on the Google List or any other database of blacklisted sites?

 

Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/


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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


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Stephen Dale's curator insight, April 14, 8:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!

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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


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Neil Ferree's comment, March 16, 2012 9:03 AM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 4:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 7:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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Google’s Updates and the Effects on Blogging in 2012

Google’s Updates and the Effects on Blogging in 2012 | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded.

 

But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.


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Tips for Starting a New Facebook Fan Page

Tips for Starting a New Facebook Fan Page | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. Specifically…

 

- Links I’ve posted to my personal profile lately haven’t gotten that much attention compared to plain status updates or photos.
- The fan page for this blog is focused on posts from this blog only. Fans didn’t sign up for posts from elsewhere.


So the solution was creating a new Facebook page. This page is specifically focused on my freelance writing and blogging as a whole so it can be a platform where I can share links to anything I have written anywhere...


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7 Killer Apps For Building Custom Tabs On Facebook

7 Killer Apps For Building Custom Tabs On Facebook | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Here's a comparison of the prices, functionality and usability of the top tools for adding miniature applications to Facebook pages.

 

With such a great variety of Facebook page applications out there, it’s become even harder to find a suitable application that matches your business or personal goals.

 

Here’s a look at seven popular tools for adding miniature applications, or tabs, to pages on the social network.

 

- Static HTML

- TabFusion

- TabSite

- WelcomeTab

- IWipa

- Lujure

- PageModo...


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How to Add Google AdSense to Your Tumblr Blog - How-To Geek

How to Add Google AdSense to Your Tumblr Blog - How-To Geek | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Would you like to make a bit of revenue from your blog? Here’s how you can make your content work for you by adding Google AdSense to your Tumblr blog.

 

Blogging can be serious work, and with your easy-to-use Tumblr blog, you might be posting more than ever. You may be writing about your beautiful vacation, sharing the newest wallpaper you designed in Photoshop, or explaining how to get your dog to quit barking at frogs.

 

Either way, your blog takes real time, and it might be nice to make a little money from it. Google AdSense has enabled bloggers around the world to get ad revenue from their content. The Tumblr Terms of Service require that your blog be used primarily for blogging, but they do allow you to use AdSense or other ad systems as long as that’s not the primary focus of your site...


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Facebook Stops Penalizing Third-Party Apps, Focuses On Posting Quality | Twitter Tips And Updates From Buffer

Facebook Stops Penalizing Third-Party Apps, Focuses On Posting Quality | Twitter Tips And Updates From Buffer | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

A large number of publishers were facing a strong disadvantage when it came to posting updates. In a recent study it was revealed that engagement with posts from these 3rd party Apps can drop up to 80%.

However, this is about to change,.......


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A Month With BufferApp

A Month With BufferApp | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

On the recommendation of BufferApp from Misty Belardo I have incorporated BufferApp into my Twitter routine—my Routwine, if you will. It’s been very useful, but also brought some interesting thoughts to bear. (In this article I may use ‘Buffer’ and ‘BufferApp’ interchangeably but they are same service.)

 

Now in case you don’t use Buffer or haven’t heard about what it is, here’s a brief biography: Buffer allows you to load up tweets in a queue, and it tweets them out at pre-determined times of the day and week—what times and which days are up to you to decide. You save a tweet, tell Buffer when you want it published, and it tweets for you.

 

Key features...


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Klout has competition, Peoplebrowsr announces new social influence tracker, ‘Kred’

Klout has competition, Peoplebrowsr announces new social influence tracker, ‘Kred’ | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

I was able to sit down with the Peoplebrowsr team this week to get a sneak peek of a new service by the company called “Kred“.

 

They shared a quote with us.

 

Time Magazine says: Influence is impossible to measure.

 

Kred is most certainly an instant competitor to Klout, who calls its service the “Standard of Influence”. Peoplebrowsr wants to calculate influence in a different way, in a community way and transparently...


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Tom George's comment, October 2, 2011 8:59 PM
Thanks for this and following and your support. It has not gone unnoticed.
Tom George's comment, October 2, 2011 9:01 PM
Would you like to have your Scoop.it's auto post as well on Internet Billboards. I think you have made great selections. Let me know very easy to set up, and no extra effort LOL
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9 Facebook Marketing Strategies to Build Super Fans | Social Media Examiner

9 Facebook Marketing Strategies to Build Super Fans | Social Media Examiner | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Are you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.

 

So how do you move a Potential Fan all the way up the ranks to Super Fan?

For starters, it takes time. Facebook success rarely happens overnight and unless you are a huge brand like Zappos or Target, patience, persistence, and hustle are all required to create a successful Facebook page.

 

There are also specific actions you can take to create a thriving Facebook page full of Super Fans.

The following nine core strategies will help you streamline your Facebook activity and turn your Facebook page into a success story....

[read full article http://j.mp/nTGa7j]


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