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March 7, 1:19 PM
A new study shows that Facebook users' perceptions differ from their reality. Most users have a larger reach than they think. Via Martin Gysler
Martin Gysler's comment,
March 12, 9:06 AM
I see Bill, we have the same doubts, what not mean that it's not right. I think that Facebook has changed too much, in my opinion, his platform in the wrong way.
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Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.
For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.
NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html Via Martin Gysler Delete the scoop?
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A great post from Mari Smith. After reading this 21 key points, you'll know all what you need, to set your Facebook fan page in a professionnal way. [note mg]
If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here!
First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):...
Read more: http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/# Via Martin Gysler Delete the scoop?
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Ok, maybe we’re starting to get a bit melodramatic about this whole Panda thing. While it’s true that Panda didn’t change everything about SEO, I think it has been a wake-up call about SEO issues we’ve been ignoring for too long.
One of those issues is duplicate content. While duplicate content as an SEO problem has been around for years, the way Google handles it has evolved dramatically and seems to only get more complicated with every update. Panda has upped the ante even more.
So, I thought it was a good time to cover the topic of duplicate content, as it stands in 2011, in depth. This is designed to be a comprehensive resource – a complete discussion of what duplicate content is, how it happens, how to diagnose it, and how to fix it. Maybe we’ll even round up a few rogue pandas along the way. Via Martin Gysler Delete the scoop?
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Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!
Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure... Via Martin Gysler
Martin Gysler's comment,
December 14, 2011 3:18 PM
You're welcome John! I'm glad that you like my scoops and that they are useful for you. Cheers! Martin
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Recently we have had two blog posts about Google+: 4 things to know about Google+, and Google+ brand pages: Why SEO is dead.
Now, let’s talk about Google+ Ripples, the first set of metrics from Google about Google+. It’s not enough, of course, but still worth parsing for its hints at what is to come from Google, and offers users relevant information about the use of circles, Google+ influence, and how data is spread. Via Martin Gysler, Gianto Widianto Delete the scoop?
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Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. I want to warn you that is a bad idea.
Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business.
Why Google+ isn’t going anywhere
Google+ is designed to draw you away from both Twitter and Facebook. And in time, it could do this.
Yes, Facebook has over 800 million users. People like to state that number and then say “Facebook isn’t going anywhere.” Fair enough. But people do migrate. It happened to AOL. And it could happen to Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. Via Martin Gysler, Steven L. Johnson Delete the scoop?
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Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+. And if you ask me, this is a big deal.
ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.
Via Martin Gysler Delete the scoop?
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Guest post written by Alistair Rennie. Alistair Rennie is IBM's general manager for social business. The era of social business is here and it is becoming clear just how transformative it will be. Via Jose H. Flores Delete the scoop?
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Working in social media can be quite a stressful and overwhelming experience. The constant pressure of staying on top of one's niche to provide quality content may lead to a lack of proper physical and mental rest. The consequences are not fun. Burnout makes life miserable and kills efficiency and productivity.
Those who have experienced burnout know that there are ways to avoid it. In this article, I will share five tips that I have used successfully throughout my career... Via Martin Gysler Delete the scoop?
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Facebook is a great place to connect with existing friends and reconnect with old ones. It is amazing how many connections have been rekindled within Facebook. While Facebook is a great social tool, it is also a highly effective business tool if utilized correctly. Statistics reflect that Facebook is a huge network just waiting for your business to tap into. Facebook has grown to over 400 million active users, the average user is spending approximately 55 minutes a day on Facebook and more than 80,000 websites have implemented Facebook connect. Businesses are just beginning to catch on to the social media wave. You can promote your business, product or service, land jobs and connect with your customers because, trust me, they are there!... Via Martin Gysler Delete the scoop?
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The direct selling model has been around for more than 150 years, and it continues to be an effective model for getting sales and obtaining profit. It is basically the original social networking business, since it is driven by word of mouth marketing, through the relationships and trust that people form with each other.
Via Daniel J Smith, Martin Gysler Delete the scoop?
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Do you run contests on Facebook? Would you like to make your next Facebook contest stand out? This article will give you 4 ideas to improve your next Facebook contest. Why Facebook Contests? Facebook contests are a popular way for you to get your audience engaged and excited about your brand. More and more companies have adopted the use of Facebook contests to better track participation and engagement. Via Martin Gysler
BusinessBoots's comment,
March 13, 5:30 PM
A really great post. I'll come back with thoughts having tried it.
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This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]
Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?
How do you know you’re on the Google List or any other database of blacklisted sites?
Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/ Via Martin Gysler Delete the scoop?
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A very interesting comparison of several measurement tools and what they really measure. [note mg]
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.
But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?
It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.
Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/ Via Martin Gysler Delete the scoop?
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Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ Via Martin Gysler Delete the scoop?
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One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded.
But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year. Via Martin Gysler Delete the scoop?
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One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. Specifically…
- Links I’ve posted to my personal profile lately haven’t gotten that much attention compared to plain status updates or photos.
Via Martin Gysler Delete the scoop?
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Here's a comparison of the prices, functionality and usability of the top tools for adding miniature applications to Facebook pages.
With such a great variety of Facebook page applications out there, it’s become even harder to find a suitable application that matches your business or personal goals.
Here’s a look at seven popular tools for adding miniature applications, or tabs, to pages on the social network.
- Static HTML - TabFusion - TabSite - WelcomeTab - IWipa - Lujure - PageModo... Via Martin Gysler Delete the scoop?
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Would you like to make a bit of revenue from your blog? Here’s how you can make your content work for you by adding Google AdSense to your Tumblr blog.
Blogging can be serious work, and with your easy-to-use Tumblr blog, you might be posting more than ever. You may be writing about your beautiful vacation, sharing the newest wallpaper you designed in Photoshop, or explaining how to get your dog to quit barking at frogs.
Either way, your blog takes real time, and it might be nice to make a little money from it. Google AdSense has enabled bloggers around the world to get ad revenue from their content. The Tumblr Terms of Service require that your blog be used primarily for blogging, but they do allow you to use AdSense or other ad systems as long as that’s not the primary focus of your site... Via Martin Gysler Delete the scoop?
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A large number of publishers were facing a strong disadvantage when it came to posting updates. In a recent study it was revealed that engagement with posts from these 3rd party Apps can drop up to 80%. However, this is about to change,....... Via John van den Brink, Martin Gysler Delete the scoop?
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On the recommendation of BufferApp from Misty Belardo I have incorporated BufferApp into my Twitter routine—my Routwine, if you will. It’s been very useful, but also brought some interesting thoughts to bear. (In this article I may use ‘Buffer’ and ‘BufferApp’ interchangeably but they are same service.)
Now in case you don’t use Buffer or haven’t heard about what it is, here’s a brief biography: Buffer allows you to load up tweets in a queue, and it tweets them out at pre-determined times of the day and week—what times and which days are up to you to decide. You save a tweet, tell Buffer when you want it published, and it tweets for you.
Key features... Via Martin Gysler Delete the scoop?
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I was able to sit down with the Peoplebrowsr team this week to get a sneak peek of a new service by the company called “Kred“.
They shared a quote with us.
Time Magazine says: Influence is impossible to measure.
Kred is most certainly an instant competitor to Klout, who calls its service the “Standard of Influence”. Peoplebrowsr wants to calculate influence in a different way, in a community way and transparently... Via Martin Gysler
Tom George's comment,
October 2, 2011 11:59 PM
Thanks for this and following and your support. It has not gone unnoticed.
Tom George's comment,
October 3, 2011 12:01 AM
Would you like to have your Scoop.it's auto post as well on Internet Billboards. I think you have made great selections. Let me know very easy to set up, and no extra effort LOL
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Are you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.
So how do you move a Potential Fan all the way up the ranks to Super Fan? For starters, it takes time. Facebook success rarely happens overnight and unless you are a huge brand like Zappos or Target, patience, persistence, and hustle are all required to create a successful Facebook page.
There are also specific actions you can take to create a thriving Facebook page full of Super Fans. The following nine core strategies will help you streamline your Facebook activity and turn your Facebook page into a success story.... [read full article http://j.mp/nTGa7j] Via Giuseppe Mauriello, Martin Gysler Delete the scoop?
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The deal follows a similar move by Yahoo in March, when it bought Summly, the news summarisation app founded by 18-year-old Nick D'Aloisio in London.
Yahoo recently launched an iPhone app which included Summly technology.
Read more: http://www.businessinsider.com/its-official-google-has-acquired-news-stream-startup-wavii-2013-4#ixzz2RmXhfPMT