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How To Finally Make Twitter Work For You

How To Finally Make Twitter Work For You | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Twitter is NOT easy! At least that is what I used to think when I first discovered what Twitter meant for me. This is what I learnt whilst trying to develop my profile for personal and professional growth. I found I could easily spend the majority of my day focusing on nothing but Twitter.

 

That involved finding content, reading tweets, tweeting my finds and sending RTs. While this was effective at starting to build my reputation it was painful, time consuming and I knew it was not sustainable.

 


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Are Facebook Fans Useful? Study Says Yes

Are Facebook Fans Useful? Study Says Yes | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Brand managers should become big fans of Facebook fans, according to the results of a new study from Constant Contact and Chadwick Martin Bailey.


The companies analyzed the Facebook habits of 1,491 consumers 18 and older from across the United States, and it found that respondents were more likely to recommend brands to their friends after becoming fans themselves, and that they were more likely to purchase products or services from brands after becoming fans.

 

The study also found that Facebook is the preferred social platform for interacting with brands, topping Twitter and LinkedIn.

 

The 10 takeaways from the report, provided by Constant Contact and Chadwick Martin Bailey:...


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7 Social Media Challenges You Will Have to Overcome

7 Social Media Challenges You Will Have to Overcome | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Social media is an opportunity. It is also a challenge. It’s often said that social media is perhaps one of the most powerful modern age business tools. With power comes responsibility and social media is no exception to that rule. From a business perspective, social media opens up a new world of opportunities and it’s exciting as well as crucial to keep pace with the latest changes on the social media front.

 

I’m often asked about what I consider as the biggest social media challenges that businesses need to overcome. I often iterate that social media isn’t a shortcut to success and using social media for business gains is no walk in the park. There are challenges which need to be dealt with and opportunities which need to be capitalized upon. In my opinion, businesses need to overcome the following 7 social media challenges to make the most of this opportunity...


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Organize Your Twitter Following with Formulists

Organize Your Twitter Following with Formulists | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Do you ever feel overwhelmed by the number of people you are following, or are following you? If you have ever wished you could find a better way to organize your Twitter connections, but just don’t have the time to pick through everyone and create Twitter lists, then you’re in luck.

 

Formulists is a service that will allow you to create customized Twitter lists and automatically update those lists with new followers that fit your specifications. Simply sign in with your business Twitter account to begin...


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Hootsuite, TweetDeck & Other Third-Party APIs Kill Facebook Engagement [Study]

Hootsuite, TweetDeck & Other Third-Party APIs Kill Facebook Engagement [Study] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

A recent study by Applum, published on their EdgeRank Checker blog, proves a theory widely held in the social media marketing community: auto-posting Facebook updates to pages using a third-party API reduces the level of user engagement.

 

The extent of the damage is surprising, though; in comparing 10 of the top APIs to manual Facebook posting, Applum showed that Likes and comments decreased by an average of 80 percent...


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7 Ways For Marketers To Maximize Google+

7 Ways For Marketers To Maximize Google+ | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

So you’re still not on Google+? Or maybe you’ve stuck your toe in the water but holding back to make sure G+ is the real thing.

 

Better get busy. Google’s already grown to 25 million plus users in only a few weeks, and they could be opening the floodgates to brands soon-Ford is already test-driving its business page. No one knows, but I believe with its financial muscle and market power Google+ will emerge as the leading social platform for business once it fully integrates is search and other tools (Gmail, Chrome, etc).

 

So you need to hedge your bets by getting involved in G+. But that doesn’t mean you need to throw all your eggs in this basket, or spend all your waking hours on G+. There are ways you can manage your time and use G+ selectively and strategically.

 

Below are seven examples of maximizing Google+ (efficiently), based on my last few weeks of working on the new platform...


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3 Tips To Increase Clicks On Your Tweets By 200%

3 Tips To Increase Clicks On Your Tweets By 200% | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Recently Twitter introduced their own URL shortener. At first sight, there is actually nothing incredible about this you would think. When last week TheNextWeb’s Zee took a look at all their analytics he was struck by the facts. Twitter is by far the highest referrer of traffic.

 

And then I took a look at our own blog and the picture was very similar. T.co is the biggest referrer in terms of clicks. Although a few people claimed that Twitter might be losing some its edge is clearly proven wrong. On the contrary Twitter continues to be one of the most important drivers of visitors to any site.

 

How can you leverage Twitter traffic?


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20 Ideas for Social Media Content That Engages

20 Ideas for Social Media Content That Engages | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

The cry of “Content is King” has been a rallying call for bloggers and on-line publishers for years.


Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button.


This has been facilitated by the advent of social networks and blogging software that facilitate fast efficient multi-media publishing.


The reality is that everyone is now a publisher as social media has provided easy to use tools which has put a personal printing press in everyone’s hand...


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