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What should we expect in the next few months in terms of SEO for Google? - Matt Cutts, Google

What should we expect in the next few months in terms of SEO for Google? From Matt Cutts, Mountain View.


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iNeoMarketing's curator insight, May 14, 2013 7:59 AM

Straight from the Man. Answers the Penguin 2.0 questions: what to expect, and what you should do.


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annebot's curator insight, May 15, 2013 1:46 AM

Always practice safe social networking.

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INFOGRAPHIC: The Threats That Literally Surround Facebook

INFOGRAPHIC: The Threats That Literally Surround Facebook | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry's future. 

 

In a recent report from BI Intelligence, we analyze how teens and their mobile-first habits threaten to upend the tech industry.


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How to Build Google Panda & Penguin safe Links for Marketing?

How to Build Google Panda & Penguin safe Links for Marketing? | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Infographic on Building Safe links which are safe from Google Panda and Google Penguin update for Company Marketing in increasing website authority in Google

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Infographic: Over half of online teens share personal information with strangers

Infographic: Over half of online teens share personal information with strangers | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
One of the scariest things as a parent is to understand how to prepare my kids for their digital future. It is beyond anything that I experienced growing up.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, May 14, 2013 4:07 AM

The other day, I was discussing with someone the dangers of using social media without rules. Since Millennials are the only generation that did not have to go through their formative years without a computer, teaching them the basics is now vital.

 

Jim Dougherty shares a great infographic on his blog. It is full of eye-opening stats on Facebook usage. For example, do you know that 55% of teens have given out personal information to someone they don’t know?

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Facebook Page Negative Feedback: Does it Matter?

Facebook Page Negative Feedback: Does it Matter? | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Does Facebook Page negative feedback matter, and if so how much? I dug into three months of Facebook Insights to solve this riddle.

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Facebook Is About To Launch A Huge Play In 'Big Data' Analytics

Facebook Is About To Launch A Huge Play In 'Big Data' Analytics | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Facebook has data on $1 trillion off-line purchases.

 

When Facebook CEO Mark Zuckerberg took Wall Street analysts' questions about his Q1 2013 earnings last week, there was one theme he kept returning to: Facebook's new Big Data capabilities.
Most people think Facebook is a straightforward advertising play: It has a massive audience of 1 billion users, and advertisers can buy ads targeting slices of that audience. What could be simpler? But in the earnings release, three of the six highlights of the quarter were about "Big Data," the trendy notion that the future of marketing lies in super-deep, super-complex data analytics rather than the raw power to deliver lots of  eyeballs.

 

Measurement, measurement, measurement


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Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC]

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio, Karen Dietz, Ally Greer, Brian Yanish - MarketingHits.com
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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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Google launches a one-click button to save files on the Web to Google Drive

Google launches a one-click button to save files on the Web to Google Drive | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Google on Thursday announced the launch of a “Save to Drive” button for its Google Drive service. The feature is available now: you can implement it on your site as well as start saving files from sites that have already done so.

For Web developers, the button means adding just two lines of HTML to their site. For Google Drive users, all it takes is one click and the file in question is saved to their account.


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Google reportedly launching paid YouTube subscriptions this week

Google reportedly launching paid YouTube subscriptions this week | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Google is set to introduce new paid subscriptions for specialist video channels on YouTube, as it looks to move beyond its main advertising revenue stream and deliver a wider range of content. A...

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Henrik Safegaard - Cloneartist's curator insight, May 8, 2013 11:34 AM

Google could launch the new service as early as this week, with up to 50 YouTube channels offering subscriptions to video content from $1.99 a month.

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Pubble - Q&A Platform for Websites, Wordpress, Blogs & Facebook

Pubble - Q&A Platform for Websites, Wordpress, Blogs & Facebook | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

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Team Pendley's curator insight, May 7, 2013 10:37 AM

This could be a real time saver also

Vince Hill's curator insight, May 7, 2013 12:16 PM

Interesting

Dolly Bhasin 's curator insight, May 8, 2013 12:07 AM

Looks good, for having an engagement in the community!

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Are you a hacker's target? [infographic]

Are you a hacker's target? [infographic] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
No one dreams of becoming the victim of cybercrime, and the first step to protecting yourself is knowing more about the threats all of us face. Check out this infographic from Solera Networks to se...

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50+ Reasons Why Parents hate Social Networking sites | All Infographics

50+ Reasons Why Parents hate Social Networking sites | All Infographics | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Infographics on why Most parents hate when teenagers use social Networking sites, sending messages and posting status updates and making fun over online

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Francisco Javier 's curator insight, April 28, 2013 2:18 PM

50+ Reasons Why Parents hate Social Networking sites | All Infographics | @scoopit via @abroaderview http://sco.lt/...

Dawn Matheson's curator insight, April 29, 2013 5:36 PM
What do you think ... is Social Media too dangerous for our teens?
John Purificati's comment, April 30, 2013 6:57 AM
Thanks for this Paul.
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Content Curation Guidelines for Where to Share | Curata Blog

Content Curation Guidelines for Where to Share | Curata Blog | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Excerpted from article by Pawan Deshpande, CEO at Curata:
"By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration:

1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate?  Will it help identify and recommend relevant content?

2.The Organization  – What does this tool offer in terms of organizing content once it has been identified?  What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?

3.The Venue – How and where can I share the content once I have decided to curate it?

In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.

- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Pro’s: Relatively easy to implement with Javascript code or create an iframe.
Con’s: Content in widgets is almost never indexed by search engines because they are rendered in Javascript which search engines do not consider.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.

- Microsite.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.

- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.

- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.

- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content.  Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.

- Feeds.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.

 


So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."

Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

 


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MyKLogica's comment, May 7, 2013 2:38 AM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment, May 7, 2013 5:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
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21 Beautiful Examples of Using White in Web Design | Inspiration

21 Beautiful Examples of Using White in Web Design | Inspiration | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

White is certainly an elegant color, and when properly used in web design, it can deliver really beautiful results, as the ones we will see here today. 


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Google Offers 15GB Unified Storage Across Gmail, Drive, Google+

Google Offers 15GB Unified Storage Across Gmail, Drive, Google+ | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Google is consolidating storage between Drive, Gmail and Google+, now offering users 15GB of free storage shared across all three platforms.

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Gust MEES's curator insight, May 14, 2013 1:07 AM

 

Google is consolidating storage between Drive, Gmail and Google+, now offering users 15GB of free storage shared across all three platforms.


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Tag, you're it! Instagram adds People Tagging

Tag, you're it! Instagram adds People Tagging | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
In an update to their mobile apps today, Instagram has added Facebook-like tagging to uploaded images.

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David Blundell's curator insight, May 14, 2013 3:40 AM

Instagram get in your face! Do you like this new innovation? . . .

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64 Google+ Content Strategies [Infographic]

64 Google+ Content Strategies [Infographic] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Google+ isn't only a social network. It's the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible ef

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Dawn Matheson's curator insight, May 14, 2013 11:30 AM

The infographic is superb, but the "how-tos" that precede it really make it all work! Oh! and they are easy to do! ~ Terry

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Google+ Is Such A Desolate Wasteland That Big Brands Like Dominos Haven't Updated Their Accounts In Months

Google+ Is Such A Desolate Wasteland That Big Brands Like Dominos Haven't Updated Their Accounts In Months | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Hello? Anybody here? Hello?

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LinkedIn continues its evolution as a media entity with the launch of magazine-style news channels

LinkedIn continues its evolution as a media entity with the launch of magazine-style news channels | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Although it is still seen by many as a place for networking with colleagues and/or posting a digital curriculum vitae, LinkedIn has been behaving a lot more like a media entity recently — and a revamp of its LinkedIn Today offering that launched on...

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Refreshed LinkedIn Today Offers a New Way to Discover Content with Channels [SLIDESHOW]

Refreshed LinkedIn Today Offers a New Way to Discover Content with Channels [SLIDESHOW] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
We want to make it easier for you to stay on top of the news and insights you need to be great at what you do.

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Steve Cassady's curator insight, May 9, 2013 2:32 PM

New Redesign.  Also another reason to consider slideshare as a content marketing platform given its inclusion in the daily digests

Sakis Koukouvis's comment, May 10, 2013 10:51 AM
It is practical. Thanks for the news
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How Google Now Will Impact SEO & What You Can Do to Get a Head Start

How Google Now Will Impact SEO & What You Can Do to Get a Head Start | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.

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Level343's curator insight, May 8, 2013 9:00 AM

Google Now is likely to be an important factor in the transition from tactical to strategic SEO. Google Now serves up results based on personalization, geo-localization, public sources and its users' search history. More specifically, it aggregates information from:

LocationSearchesGmailGoogle CalendarGoogle+Google Finance
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What's The Secret Recipe for Viral Content Marketing Success?

What's The Secret Recipe for Viral Content Marketing Success? | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?

 

"What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice."


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craig daniels's curator insight, May 7, 2013 9:42 AM

What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you.


Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success.


Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems.


Step 1: Understanding the truth about your competition


Step 2: Engagement is good, but viral is better


Step 3: Understanding what it means to “go viral"


Step 4: Creating content with a viral coefficient above 1


Step 5: Decreasing viral cycle time


Step 6: The limitations of virality and the importance of audience.


Step 7: Considerations for fractal virality


Take this with you: Be Willing To Fail

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13 Million Facebook Users Haven't Touched Their Privacy Settings [Infographic]

13 Million Facebook Users Haven't Touched Their Privacy Settings [Infographic] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Do you know how to change your Facebook settings to stay out of strangers' Graph Search results? If not, check out this infographic to learn how.

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AnnC's curator insight, May 1, 2013 9:56 PM

Protecting your privacy on Facebook - better safe than sorry.

Terry Doherty's curator insight, May 2, 2013 1:40 PM

I'm sure our kids are among the majority of the users who "accept" Facebook's default privacy settings.

Productive Tech Tips's curator insight, May 6, 2013 6:23 PM

Please make sure you update your privacy settings, monthly if possible. 

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It's Official: Google Has Acquired News Stream Startup Wavii

It's Official: Google Has Acquired News Stream Startup Wavii | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
An answer to Yahoo's acqusition on Summly.

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Gust MEES's curator insight, April 28, 2013 1:56 PM

 

The deal follows a similar move by Yahoo in March, when it bought Summly, the news summarisation app founded by 18-year-old Nick D'Aloisio in London.

 

Yahoo recently launched an iPhone app which included Summly technology.



Read more: http://www.businessinsider.com/its-official-google-has-acquired-news-stream-startup-wavii-2013-4#ixzz2RmXhfPMT

 

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Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated

Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Image via CrunchBase Facebook’s proprietary algorithm, known as EdgeRank, determines how or if a post on your business page appears in your fans’ timelines.

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