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How long does a tweet last before it loses steam and falls by the wayside? If you have a high Klout score, it may last up to 67 times longer than other users.

The social influence measuring tool studied the impact of a tweet over time, based on a user’s Klout score. Specifically, the company wanted to know how many retweets different types of users garner and how much time it takes before those retweets cut in half — or the half-life of a tweet. Klout measured a week’s worth of retweet data to find out.

The results are stark. If you have a Klout score between 40 and 70, you can expect your tweet’s half-life to last for just five minutes. If you have a Klout score between 70 and 75 though, that number quintuples to 25 minutes...