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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

 

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality...


Via Martin Gysler
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Visualizing Sustainable Urbanization

Visualizing Sustainable Urbanization | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

In a Sustainable City, the use of renewable resources is emphazised, resource consumption is minimized and resources are managed in a way that maximizes recovery and reuse.
New system solutions provide scope for synergies between sewage, waste and energy production and enable coordination with efficient land use, landscape planning and transport systems. This is illustrated by the eco-cycle model which is essential for a definitive shift from linear to circular resource flows.


Via Lauren Moss
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