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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

 

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality...


Via Martin Gysler
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Yahoo Hooks Up With Facebook for Socially Curated News | Mashable

Yahoo Hooks Up With Facebook for Socially Curated News | Mashable | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Yahoo is betting the farm on Facebook with the launch of a completely new and social way to consume news.

 

The new Yahoo News feature, whose release coincides with the launch of the new Facebook Open Graph, is an attempt to infuse social into the news curation and discovery process.

“Yahoo has always had amazing content and amazing editorial ability,” Yahoo Director of Product Management Jonathan Katzman says. “Now users can discover the content through their friends.”

Once a user opts into the service (via the new Facebook permissions screen), she will be able to see what news stories her friends have read on both Facebook and Yahoo News. This simple two-way stream of information makes it possible to discover news content through your friends......

[read full article http://j.mp/o1pqTx]


Via Giuseppe Mauriello
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