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This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg] Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there? Everyone hates real spammers, and the last thing you want to do is get labeled as one. That’s one kind of blacklist. The other kind is worse – the search engine blacklist. That’s the one that is basically a death sentence for your site because Google and other search engines stop crawling your site or even listing it in search results. No blacklist is good to get, because ISP’s and many content filtering services access Internet blacklists to figure out not only what email to block, but also what websites to block or to mark as potentially dangerous. How do you know you’re on the Google List or any other database of blacklisted sites? Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/
Via Martin Gysler
Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg] Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business. Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/
Via Martin Gysler
One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded. But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.
Via Martin Gysler
Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing! Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure...
Via Martin Gysler
One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. Specifically… - Links I’ve posted to my personal profile lately haven’t gotten that much attention compared to plain status updates or photos. - The fan page for this blog is focused on posts from this blog only. Fans didn’t sign up for posts from elsewhere. So the solution was creating a new Facebook page. This page is specifically focused on my freelance writing and blogging as a whole so it can be a platform where I can share links to anything I have written anywhere...
Via Martin Gysler
Would you like to make a bit of revenue from your blog? Here’s how you can make your content work for you by adding Google AdSense to your Tumblr blog. Blogging can be serious work, and with your easy-to-use Tumblr blog, you might be posting more than ever. You may be writing about your beautiful vacation, sharing the newest wallpaper you designed in Photoshop, or explaining how to get your dog to quit barking at frogs. Either way, your blog takes real time, and it might be nice to make a little money from it. Google AdSense has enabled bloggers around the world to get ad revenue from their content. The Tumblr Terms of Service require that your blog be used primarily for blogging, but they do allow you to use AdSense or other ad systems as long as that’s not the primary focus of your site...
Via Martin Gysler
Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. The rules are not too difficult to understand however they end up making you ask what then can you do. Banning of your Page can be a little troublesome for you, reason being that you may find it difficult to get your Page back...
Via Martin Gysler
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A great post from Mari Smith. After reading this 21 key points, you'll know all what you need, to set your Facebook fan page in a professionnal way. [note mg] If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here! First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):... Read more: http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#
Via Martin Gysler
This piece is from Martin Geysler's collection - Social Media What We Think About it. Excerpt: If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process. One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels. Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition. **The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better. **If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process. Before getting started there is one important caveat I need to mention. **This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle. **To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed. Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/
Via Martin Gysler, janlgordon
You know the situation: your site’s been slowing down for a while, but you just can’t put your finger on why. Then you get a tweet, an email, or a comment on your Facebook page mentioning it. Even worse, you see someone talking about your site in your niche’s main online forum—they’re not impressed with your sites performance. What was once an amazingly quick-loading site has slowed and slowed to a crawl. Your visitors are growing unhappy and may even be starting to look for alternative sites. To be honest, who could blame them for wanting to seek out someone else that serves their needs better, in less time? What makes things worse is that you’re not really a geek or a tech-head and you don’t know what to do about it...
Via Martin Gysler
As Facebook begins rolling out its much-anticipated user interface, Timeline, now's the time to get to know what's so different about it -- and how to use it. The Timeline interface, which will eventually replace the existing one for all personal Facebook profiles, is your Wall and Profile rolled into one with additional tools for documenting your life -- from the day you were born to the here and now. You can add a cover image at the top of your Timeline, add life events such as your high school graduation or your summer vacations, map places you've been, list pets you've owned, document relationships you started or ended and much more...
Via Martin Gysler
An amazing and very useful infographic to use as checklist. If you follow this checklist, you can't do something wrong... I like it! (note from Martin Gysler) Click the infographic below for an enlarged version you can print out and use as a checklist. Cross off items once you’ve done them. Below the infographic we cover all eight sections in more detail to help you make the most of these great tips from Maria Peagler (@SM_OnlineClass), founder of SocialMediaOnlineClasses.com...
Via Martin Gysler
This is massivley COOL and TY again to Shirley Williams!! Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it. What is a Ripple The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...
Via Martin Gysler, Shirley Williams (XeeMe.com/ShirleyWilliams), Martin (Marty) Smith
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