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Rescooped by ABroaderView from Internet Marketing Strategy 2.0 onto "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" |
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This piece was written by Ric Williams, COO of Empire Avenue. For those of you who are on Empire Avenue, you will want to hear about this news. For those of you who are not participating in this great social network, the following statistic effects everyone doing business on line.
****These predictions were not made by me, I choose to remain open, no matter what video will play an important role in how users consume content.
****By 2015, 90% of all internet traffic will be video.
****YouTube streams 3 Billion hours of video a month; that is 30 minutes of video for every man, woman and child on the planet. Wow!
Here's the takeaway for all you Empire Avenue fans:
**** It is becoming more difficult to drive people to your content and engage them just because of the sheer amount of content that is now on YouTube.
****Missions have proven incredibly powerful for driving engagement with online content, and this is just one way we’re improving the feature.
**This release will be the first of a few that we will release over the coming weeks with a similar theme, i.e. giving the creator traceability and help them to better engage people in their content.
My comments:
It's important to learn and understand how all these networks fit together, how significant video and Youtube will be in the years to come and what ways you can leverage this to grow and build your audience. It's a learning curve for many but it's worth the time and effort.
In today's marketplace, you have to build community and good will, and Empire Avenue is one of many ways to do it.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/yNI7ns] Via janlgordon Delete the scoop?
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Facebook's announcement on Tuesday was the unveiling of 60 new apps that will function with the site so users share more of their lives . . . Via David Blundell
David Blundell's comment,
January 19, 2012 9:50 AM
@ ABroaderView - thanks for your thanks and I love your Scoop too . . .
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Google Search with Social Analytics integrates Facebook Likes, Twitter counts and Google Plus shares in Gooogle Web Search Results... Delete the scoop?
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Facebook members are waking up to this new reality: Timeline is officially transitioning from beta to all-out feature. Eventually, Facebook Timeline may be the default view for all Facebook users.
The invite is relatively small and the explanation — at least on your Facebook homepage — is succinct. “Timeline is a collection of the photos, posts and experiences that help you tell your story.” It’s a little sentence, though packed with meaning.
While photos and posts are fairly well-defined entities, “experiences” is much looser, and it’s really the magic of Timeline. As skeletal as your Facebook Timeline may appear when you first see it, it is intended to be a linear biography, a map of your life. You can fill it up and you can let others do so as well. Via Morten Myrstad, Matmi Delete the scoop?
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Today Google announced the integration of two of their most popular products, YouTube and Chrome, into Google+. Delete the scoop?
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Guest post written by Alistair Rennie. Alistair Rennie is IBM's general manager for social business. The era of social business is here and it is becoming clear just how transformative it will be. Via Jose H. Flores Delete the scoop?
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This is an insightful piece by Jon Evans for Techcrunch
Intro: He asks.....
"Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos."
Here's what caught my attention:
Can Facebook seamlessly do both, and be all things to all people?
Maybe, but that’s not the direction they’re going.
****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories,
****while Google seems to be building G+ “the Facebook way,”
****around personal curation and social selection.
****The key difference is that, as moot aka Christopher Poole said the other day,
****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white.
Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed.
Curated by JanLGordon covering "Google+ Watch"
http://techcrunch.com/2011/10/22/i-believe-in-google-plus/ Via janlgordon Delete the scoop?
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Yahoo is betting the farm on Facebook with the launch of a completely new and social way to consume news.
The new Yahoo News feature, whose release coincides with the launch of the new Facebook Open Graph, is an attempt to infuse social into the news curation and discovery process. “Yahoo has always had amazing content and amazing editorial ability,” Yahoo Director of Product Management Jonathan Katzman says. “Now users can discover the content through their friends.” Once a user opts into the service (via the new Facebook permissions screen), she will be able to see what news stories her friends have read on both Facebook and Yahoo News. This simple two-way stream of information makes it possible to discover news content through your friends...... [read full article http://j.mp/o1pqTx] Via Giuseppe Mauriello Delete the scoop?
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This piece is from Martin Geysler's collection - Social Media What We Think About it.
Excerpt:
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.
One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.
Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.
**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.
**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.
Before getting started there is one important caveat I need to mention.
**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.
**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.
Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/ Via Martin Gysler, janlgordon
Beth Kanter's comment,
January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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Mobile sharing increase six-fold over 2010, Google+ plateaus and Twitter & FB continue world domination. Great infographic from AddThis on social sharing in 2011 . . . Via Matmi Delete the scoop?
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What the Klout is dedicated to keeping up with the latest news on, about and from Klout, the purveyors of online influence. Via maxOz Delete the scoop?
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Our Facebook data collector encountered an issue where it was not collecting new data for some accounts. Data collection returned back to normal on November 17th and affected users may see an increase in Score in the next few days as we process the data and give credit for that influence. We apologize for the impact this may have had and want to let you know that we are working to ensure this doesn’t happen again. This was due to expired Facebook tokens in our database that caused our collector to malfunction. We are now fixing the collector and asking those users to reauthorize their Facebook accounts (the predominant reason this would happen is because they changed their password). Delete the scoop?
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Post by Jeff Bullas very interesting observations
"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."
Intro:
In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.
1. The Innovation An idea, practice or object that is perceived as new
2. Communication Channels The means by which messages get from one individual to another
3. Time The relative speed with which an innovation is adopted by members of the social system
4. The Social System The people that are engaged in joint problem solving to achieve a common goal
He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle. Via janlgordon Delete the scoop?
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This post is from Jeff Bullas and as always he has some very important information about a StumbleUpon that you should know about.
Intro:
"I recently stumbled across some data from Stat Counter that revealed that StumbleUpon drives more referral traffic than Facebook and Twitter or any other social media site!"
**The Statistics on StumbleUpon Worth Noting
**StumbleUpon itself has just released a infographic that highlights some interesting facts and figures about its service that is worth keeping in mind
Read the full article: http://bit.ly/rAMOWw Via janlgordon, Tom George Delete the scoop?
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"As the avalanche of information coming through social networks and real-time tools like Twitter continues to grow, the need for filters to make sense of that tsunami of data also increases, and it seems as though everyone has a different way of trying to solve that problem.
Facebook threw its hat into the ring this week with what it says is an improved “newspaper-style” news feed that highlights important content, while Digg has just launched “newsrooms” aimed at doing the same thing, and online influence-ranking service Klout is rolling out topic pages based on what’s being shared by those with influence.
But will any of these be able to solve the filtering problem, or will they just add another source of noise?" Via Robin Good, Howard Rheingold Delete the scoop?
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Whether you like or dislike Klout, fortunately or unfortunately this is what we have to work with today.
Intro:
Are you still one of those folks who thinks Klout is stupid? It's time to look at the facts and consider this as an important business development.
Here's what caught my attention:
Content is power.
The ability to create and move content is the absolute key to online influence. So think about this — To the extent that you could actually measure that, wouldn’t you also be creating an indicator of relative influence?
That’s what Klout is trying to do. They are finding the people who are experts at creating, aggregating, and sharing content that moves online. Nothing more. That may seem rather simple but it’s actually complex, and from an academic and business point of view, a significant development.
“Influence” has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now. People creating content is an action. Having a link clicked, or a message re-tweeted, is an effect. Finally, there is something to measure in this field.
http://www.businessesgrow.com/2011/09/12/why-klout-matters-a-lot/ Via janlgordon Delete the scoop?
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Google has just announced its new Graph Search, a new, very powerful feature which allows you to search within your Facebook universe for people, places and events which you have liked, shared or have interacted with.
Read the minute-by-minute live report of the Facebook announcement and showcase of this new feature which ended up not long ago here
http://live.theverge.com/facebook-see-what-were-building-event/
Try it out now: https://www.facebook.com/about/graphsearch