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A very interesting comparison of several measurement tools and what they really measure. [note mg]
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.
But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?
It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.
Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/ Via Martin Gysler Delete the scoop?
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I was able to sit down with the Peoplebrowsr team this week to get a sneak peek of a new service by the company called “Kred“.
They shared a quote with us.
Time Magazine says: Influence is impossible to measure.
Kred is most certainly an instant competitor to Klout, who calls its service the “Standard of Influence”. Peoplebrowsr wants to calculate influence in a different way, in a community way and transparently... Via Martin Gysler 
Tom George's comment,
October 2, 2011 11:59 PM
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Tom George's comment,
October 3, 2011 12:01 AM
Would you like to have your Scoop.it's auto post as well on Internet Billboards. I think you have made great selections. Let me know very easy to set up, and no extra effort LOL
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