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Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online?
Via Level343
A new way to show yourself off on the popular job hunting site.
Via Steve Cassady
Today we’re announcing a partnership with American Airlines that gives Klout users access to nearly 40 worldwide lounge locations including San Francisco, Dallas, Los Angeles, New York, Tokyo, London and many more. Starting today, if you have a Klout Score of 55 or higher, you can gain access to the Admirals Club by going to aa.com/klout. You do not have to be an American Airlines passenger to be eligible for this Perk.
Via Russ Bergeron
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed. "Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though."
Via iNeoMarketing
White is certainly an elegant color, and when properly used in web design, it can deliver really beautiful results, as the ones we will see here today.
Via Brian Yanish - MarketingHits.com
Google is consolidating storage between Drive, Gmail and Google+, now offering users 15GB of free storage shared across all three platforms.
Via Gust MEES
In an update to their mobile apps today, Instagram has added Facebook-like tagging to uploaded images.
Via David Blundell
Google+ isn't only a social network. It's the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible ef
Via Marylene Delbourg-Delphis, Audrey Moreaux
Although it is still seen by many as a place for networking with colleagues and/or posting a digital curriculum vitae, LinkedIn has been behaving a lot more like a media entity recently — and a revamp of its LinkedIn Today offering that launched on...
Via Andy Bull
We want to make it easier for you to stay on top of the news and insights you need to be great at what you do.
Via Steve Cassady
Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.
Via Level343
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns? "What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice."
Via craig daniels
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While you wait for your invite to the Google Maps you can preview the new features on this handy More Than a Map demo site. Google has updated Maps inside and out, from new colors to integrated Street View.
Are you using a LinkedIn Company Page to promote your product or service? A LinkedIn Company Page will give you several other features to get your product or service in front of a targeted audience...
Via Mike Barnes
What should we expect in the next few months in terms of SEO for Google? From Matt Cutts, Mountain View.
Via iNeoMarketing
The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry's future. In a recent report from BI Intelligence, we analyze how teens and their mobile-first habits threaten to upend the tech industry.
Via Brian Yanish - MarketingHits.com
Infographic on Building Safe links which are safe from Google Panda and Google Penguin update for Company Marketing in increasing website authority in Google
Via Chintan Jain
Does Facebook Page negative feedback matter, and if so how much? I dug into three months of Facebook Insights to solve this riddle.
Via Genevieve Lachance
Facebook has data on $1 trillion off-line purchases. When Facebook CEO Mark Zuckerberg took Wall Street analysts' questions about his Q1 2013 earnings last week, there was one theme he kept returning to: Facebook's new Big Data capabilities. Most people think Facebook is a straightforward advertising play: It has a massive audience of 1 billion users, and advertisers can buy ads targeting slices of that audience. What could be simpler? But in the earnings release, three of the six highlights of the quarter were about "Big Data," the trendy notion that the future of marketing lies in super-deep, super-complex data analytics rather than the raw power to deliver lots of eyeballs. Measurement, measurement, measurement
Via Brian Yanish - MarketingHits.com
Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing". Source: http://www.demandmetric.com/content/content-marketing-infographic
Via Jonha Revesencio, Karen Dietz, Ally Greer, Brian Yanish - MarketingHits.com
Google on Thursday announced the launch of a “Save to Drive” button for its Google Drive service. The feature is available now: you can implement it on your site as well as start saving files from sites that have already done so. For Web developers, the button means adding just two lines of HTML to their site. For Google Drive users, all it takes is one click and the file in question is saved to their account.
Via Brian Yanish - MarketingHits.com
Google is set to introduce new paid subscriptions for specialist video channels on YouTube, as it looks to move beyond its main advertising revenue stream and deliver a wider range of content. A...
Via Henrik Safegaard - Cloneartist
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