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More Community Faster With Scoop.it Than Twitter

More Community Faster With Scoop.it Than Twitter | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Scoop.it Vs. Twitter
Wow, I realized today that Scoop.it has helped build a community that is 30% as large as Twitter in 20% of the time and half the effort (granted that is a judgment call and not in the data :).

Twitter - 1,800 followers since 208 (5 years)
Scoopit - 630 followers since 2011 (1 year)

35% of my total Twitter community built in 20% of the time.

Churn
The Revolutions may have lost some people who subscribed on Scoop.it, but I haven't noticed. Twitter churns 5% of my @ScentTrail community a day. There are Twitter accounts set up to unfollow the minute you follow (had fun toggling an account set up this way the other day). Twitter's list churn is 100% greater than Scoop.it.

Spammers & Trolls
Part of this big churn number is the people using Twitter for spam. Let's knock on wood together as we note how blissfully spam and troll (people who say mean things just to get a rise) free Scoop.it is.

Effort Level
Twitter takes much more work EXCEPT when I use Scoop.it as the master manager. I manage 4 Twitter accounts and @Scenttrail (https://twitter.com/ScentTrail ) is the easiest because it is tied to my Scoop.it.

SEO Value
Twitter had great SEO but their inability to be bought or play nice with Google has vastly reduced the power that was there in 2008. I haven't done the research to know how badly content supported by Twitter has fallen, but it FEELS like it has reduced its SEO power footprint since my Twitter feed pulled a PR5 within weeks of going up. Scoop.it, on the other hand has done great earning absolute #1 on "Curation Revolution" since I put it up.

I'm not saying drop Twitter. I am saying Scoop.it is producing more results for less effort and is earning its place right in the middle of all of my social marketing as I stated in a ScentTrail Marketing post a few days ago:

Likes and Likes of New Scoop.it UI

http://www.scoop.it/t/curation-revolution/p/2205046197/likes-and-likes-of-new-scoop-it-user-interface

Brian Yanish: Great note from my friend and uber-curator Brian
http://www.scoop.it/u/brian-yanish

I agree Scoop.it is my Twitter content manager. Twitter does give me a large number of hits back to my Scooped content. Another plus is Scoop.it has helped to build my Twiiter followers. Scoop good content and guess what, people will follow. Good content curation takes time and planning.

Marty - Brian is right, as he usually is, I undercounted how valuable Twitter has been in building my Scoop.it community. Doubtful my community would have grown as fast without the help of the roughly 1,500 people I started tweeting my Scoops to.

I've noticed that I gain quality Twitter followers by using Scoop.it because the auto-tweet usually includes the Twitter handle of the source. My list gain is at least 10% from this kind of inclusion since people I follow and Rescoop see my follow and return the favor.

This conversation reminds me of another Scoop.it benefit - not limited to 140 characters (lol) :). M

TY to Brian and highly recommend following him on Scoop.it and Twitter (@MarketingHits https://twitter.com/MarketingHits ).



Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
John van den Brink's comment, August 2, 2012 9:20 AM
Great post Martin. Thanks
Brian Yanish - MarketingHits.com's comment, August 2, 2012 9:37 AM
I agree Scoop.it is my Twitter content manager. Twitter does give me a large number of hits back to my Scooped content.

Another plus is Scoop.it has helped to build my Twiiter followers. Scoop good content and guess what, people will follow.

Good content curation takes time and planning.

Martin (Marty) Smith's comment, August 2, 2012 9:48 AM
Thanks Brian. Pulled your note up into the post. You are right as usual and helped me expand my thinking as usual :). Marty
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All-new Flickr comes with free terabyte - and ads

All-new Flickr comes with free terabyte - and ads | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Flickr fans may find the lure of a free terabyte attractive, but they might be put off by the accompanying advertisements that support Flickr's new free account model.

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Yahoo Board Approves a $1.1 Billion Deal for Tumblr

Yahoo Board Approves a $1.1 Billion Deal for Tumblr | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
The Yahoo! Tumblr acquisition rumors appear to have come to fruition, as the Wall Street Journal has reported that the Yahoo board has approved the colossal $1.1 billion deal to buy out Tumblr.

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5 Instagram Keys For Marketing Your Business

5 Instagram Keys For Marketing Your Business | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Since Instagram was launched on Android last year, it has continued to explode in popularity.

Via Baochi, Jesus Alvarez, antonios bouris
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Demo the New Google Maps and Explore the World Like Never Before

Demo the New Google Maps and Explore the World Like Never Before | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
While you wait for your invite to the Google Maps you can preview the new features on this handy More Than a Map demo site. Google has updated Maps inside and out, from new colors to integrated Street View.
malek's curator insight, May 16, 1:40 PM

I like what I see for now.

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Using LinkedIn to Promote Your Product or Service

Using LinkedIn to Promote Your Product or Service | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Are you using a LinkedIn Company Page to promote your product or service? A LinkedIn Company Page will give you several other features to get your product or service in front of a targeted audience...

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What should we expect in the next few months in terms of SEO for Google? - Matt Cutts, Google

What should we expect in the next few months in terms of SEO for Google? From Matt Cutts, Mountain View.


Via iNeoMarketing
iNeoMarketing's curator insight, May 14, 7:59 AM

Straight from the Man. Answers the Penguin 2.0 questions: what to expect, and what you should do.


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annebot's curator insight, May 15, 1:46 AM

Always practice safe social networking.

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INFOGRAPHIC: The Threats That Literally Surround Facebook

INFOGRAPHIC: The Threats That Literally Surround Facebook | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry's future. 

 

In a recent report from BI Intelligence, we analyze how teens and their mobile-first habits threaten to upend the tech industry.


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How to Build Google Panda & Penguin safe Links for Marketing?

How to Build Google Panda & Penguin safe Links for Marketing? | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Infographic on Building Safe links which are safe from Google Panda and Google Penguin update for Company Marketing in increasing website authority in Google

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Infographic: Over half of online teens share personal information with strangers

Infographic: Over half of online teens share personal information with strangers | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
One of the scariest things as a parent is to understand how to prepare my kids for their digital future. It is beyond anything that I experienced growing up.

Via Cendrine Marrouat - www.cendrinemarrouat.com
Cendrine Marrouat - www.cendrinemarrouat.com's curator insight, May 14, 4:07 AM

The other day, I was discussing with someone the dangers of using social media without rules. Since Millennials are the only generation that did not have to go through their formative years without a computer, teaching them the basics is now vital.

 

Jim Dougherty shares a great infographic on his blog. It is full of eye-opening stats on Facebook usage. For example, do you know that 55% of teens have given out personal information to someone they don’t know?

Ebubechukwu Chidinma Ifedigbo's comment, May 14, 7:06 AM
university of Nigeria, offers free seminar on tips to Academic Excellence.click to http://www.unn.edu.ng
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Facebook Page Negative Feedback: Does it Matter?

Facebook Page Negative Feedback: Does it Matter? | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Does Facebook Page negative feedback matter, and if so how much? I dug into three months of Facebook Insights to solve this riddle.

Via Genevieve Lachance
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Facebook Is About To Launch A Huge Play In 'Big Data' Analytics

Facebook Is About To Launch A Huge Play In 'Big Data' Analytics | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Facebook has data on $1 trillion off-line purchases.

 

When Facebook CEO Mark Zuckerberg took Wall Street analysts' questions about his Q1 2013 earnings last week, there was one theme he kept returning to: Facebook's new Big Data capabilities.
Most people think Facebook is a straightforward advertising play: It has a massive audience of 1 billion users, and advertisers can buy ads targeting slices of that audience. What could be simpler? But in the earnings release, three of the six highlights of the quarter were about "Big Data," the trendy notion that the future of marketing lies in super-deep, super-complex data analytics rather than the raw power to deliver lots of  eyeballs.

 

Measurement, measurement, measurement


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Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC]

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio, Karen Dietz, Ally Greer, Brian Yanish - MarketingHits.com
Steven Mallach's curator insight, May 15, 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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Google launches a one-click button to save files on the Web to Google Drive

Google launches a one-click button to save files on the Web to Google Drive | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Google on Thursday announced the launch of a “Save to Drive” button for its Google Drive service. The feature is available now: you can implement it on your site as well as start saving files from sites that have already done so.

For Web developers, the button means adding just two lines of HTML to their site. For Google Drive users, all it takes is one click and the file in question is saved to their account.


Via Brian Yanish - MarketingHits.com
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With Tumblr Gone, the Last Great Prize Is Pinterest | Wired Business | Wired.com

With Tumblr Gone, the Last Great Prize Is Pinterest | Wired Business | Wired.com | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Pinterest has become that rarest of specimens, at least in the consumer/social world: an independent, massively scaling service that not only bestows the “cool” factor that every large company seems to crave but, in Pinterest’s...

Via Kelly Lieberman
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OK Google: 'The End of Search as We Know It'

OK Google: 'The End of Search as We Know It' | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online?

Via Level343
Level343's curator insight, May 17, 10:55 AM

Google is working towards the search of the future with the functionality unveiled yesterday at the event. Singhal forecast the three primary functions search will need to evolve. In his presentation, he stated search will need to:

Answer ConverseAnticipate

Let's go over a couple of the developments announced yesterday that demonstrate Google is working toward its vision of the future of search.

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GET HIRED: How To Make Your LinkedIn Profile Gorgeous With Graphics

GET HIRED: How To Make Your LinkedIn Profile Gorgeous With Graphics | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
A new way to show yourself off on the popular job hunting site.

Via Steve Cassady
Steve Cassady's curator insight, May 16, 4:24 PM

Nice Tips on Spicing up Your Linkedin Profile

Dennis T OConnor's curator insight, May 16, 10:52 PM

Add some media elements to your Profile...I'll certainly be checking out the new features. 

Dennis T OConnor's curator insight, May 16, 10:53 PM

My LinkedIn profile has been my default resume for some time.  I'm looking forward to tweaking it with some media. 

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American Airlines’ Admirals Club Welcomes Klout Users in Nearly 40 Location

American Airlines’ Admirals Club Welcomes Klout Users in Nearly 40 Location | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Today we’re announcing a partnership with American Airlines that gives Klout users access to nearly 40 worldwide lounge locations including San Francisco, Dallas, Los Angeles, New York, Tokyo, London and many more. Starting today, if you have a Klout Score of 55 or higher, you can gain access to the Admirals Club by going to aa.com/klout. You do not have to be an American Airlines passenger to be eligible for this Perk.


Via Russ Bergeron
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Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks' - Search Engine Watch

Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks' - Search Engine Watch | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed.

 

"Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though."


Via iNeoMarketing
iNeoMarketing's curator insight, May 13, 9:14 AM

Please be aware. Once this happens, we'll get the information to you, as well as the impact on your B2B SEO efforts. In the interim, please stick with the basics: good, solid, fresh content.


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jaynalocke's curator insight, May 14, 3:20 PM

And you thought it was going to be Google Skunk.

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21 Beautiful Examples of Using White in Web Design | Inspiration

21 Beautiful Examples of Using White in Web Design | Inspiration | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

White is certainly an elegant color, and when properly used in web design, it can deliver really beautiful results, as the ones we will see here today. 


Via Brian Yanish - MarketingHits.com
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Google Offers 15GB Unified Storage Across Gmail, Drive, Google+

Google Offers 15GB Unified Storage Across Gmail, Drive, Google+ | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Google is consolidating storage between Drive, Gmail and Google+, now offering users 15GB of free storage shared across all three platforms.

Via Gust MEES
Gust MEES's curator insight, May 14, 1:07 AM

 

Google is consolidating storage between Drive, Gmail and Google+, now offering users 15GB of free storage shared across all three platforms.


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Tag, you're it! Instagram adds People Tagging

Tag, you're it! Instagram adds People Tagging | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
In an update to their mobile apps today, Instagram has added Facebook-like tagging to uploaded images.

Via David Blundell
David Blundell's curator insight, May 14, 3:40 AM

Instagram get in your face! Do you like this new innovation? . . .

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64 Google+ Content Strategies [Infographic]

64 Google+ Content Strategies [Infographic] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Google+ isn't only a social network. It's the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible ef

Via Marylene Delbourg-Delphis, Audrey Moreaux
Dawn Matheson's curator insight, May 14, 11:30 AM

The infographic is superb, but the "how-tos" that precede it really make it all work! Oh! and they are easy to do! ~ Terry

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Google+ Is Such A Desolate Wasteland That Big Brands Like Dominos Haven't Updated Their Accounts In Months

Google+ Is Such A Desolate Wasteland That Big Brands Like Dominos Haven't Updated Their Accounts In Months | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Hello? Anybody here? Hello?

Via Resonance
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LinkedIn continues its evolution as a media entity with the launch of magazine-style news channels

LinkedIn continues its evolution as a media entity with the launch of magazine-style news channels | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Although it is still seen by many as a place for networking with colleagues and/or posting a digital curriculum vitae, LinkedIn has been behaving a lot more like a media entity recently — and a revamp of its LinkedIn Today offering that launched on...

Via Andy Bull
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Refreshed LinkedIn Today Offers a New Way to Discover Content with Channels [SLIDESHOW]

Refreshed LinkedIn Today Offers a New Way to Discover Content with Channels [SLIDESHOW] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
We want to make it easier for you to stay on top of the news and insights you need to be great at what you do.

Via Steve Cassady
Steve Cassady's curator insight, May 9, 2:32 PM

New Redesign.  Also another reason to consider slideshare as a content marketing platform given its inclusion in the daily digests

Sakis Koukouvis's comment, May 10, 10:51 AM
It is practical. Thanks for the news