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Post by Jeff Bullas very interesting observations "The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others." Intro: In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea. 1. The Innovation An idea, practice or object that is perceived as new 2. Communication Channels The means by which messages get from one individual to another 3. Time The relative speed with which an innovation is adopted by members of the social system 4. The Social System The people that are engaged in joint problem solving to achieve a common goal He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.
Via janlgordon
This is an insightful piece by Jon Evans for Techcrunch Intro: He asks..... "Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos." Here's what caught my attention: Can Facebook seamlessly do both, and be all things to all people? Maybe, but that’s not the direction they’re going. ****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories, ****while Google seems to be building G+ “the Facebook way,” ****around personal curation and social selection. ****The key difference is that, as moot aka Christopher Poole said the other day, ****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white. Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed. Curated by JanLGordon covering "Google+ Watch" http://techcrunch.com/2011/10/22/i-believe-in-google-plus/
Via janlgordon
Google+ users have in the last few days increased by almost 30% with 2 major events providing the catalyst to its growth. Facebook making significant changes that has angered users and Google+ opening its platform to the public. Excerpt: According to a survey being run on Mashable, 78% of users hate the new changes. Users to Facebook who don’t like the changes are venting their anger by using the hashtag #newfacebook on Twitter when making their feelings felt in 140 character bursts. If you want to watch the comments fly by in the Twitter stream, then check it out… it makes interesting reading. The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days. Paul’s estimates of Google+ growth are based upon solid sampling methodologies that have proven to be very accurate in the past. Facebook announced some major changes last week including significant modifications to its profile pages at the annual F8 Developers Conference. Just a few days before that announcement Google+ decided to open its doors to the general public. I don’t think that is a coincidence! The conference and some of the changes were already publicly known and Google was well aware of the conference timing. The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days.
Via janlgordon
Nedra Weinreich from Spare Change, works with nonprofits and government agencies for positive health and social change using social media, transmedia storytelling and entertainment education approaches at Weinreich Communications. She's doing some very important work to make a difference in the world. This is inspiring! Spare Change - making a difference with social marketing by Nedra Kline Weinreich... http://blog.social-marketing.com/2011/07/change-world-with-transmedia.html
Via janlgordon
Don't count Google+ out just yet...... Google+ is opening up. The service that the enthusiastic and curious once begged to join is now open to anyone with a Google account, except those unfortunate Apps users (what’s up with that?). Users new and old also get to play with plenty of new desktop and mobiletoys to remind them what was exciting about G+ in the first place. New APIs even let developers in on the fun.So what’s new? For starters, Google’s finally adding the biggest and most-requested no-brainer of all: search. As you can see from the photo, in the search box that once found only other profiles, users can search over “everything” (i.e., the web), “people,” “Google+ posts,” or “Sparks” (the lightweight Google News front end embedded in G+). Results can then be filtered by “most recent” or “Best of.” The algorithm determining “best” search results in G+ is unclear, but it’s likely some combination of best keyword matches, posts by users in your circles, plus +1 upvotes and/or reshares. http://www.wired.com/epicenter/2011/09/google-plus-open/all/1
Via janlgordon
Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services. Here's what caught my attention: "The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come." The Battle for Social This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come. Social is about Sharing All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore. http://www.jeffbullas.com/2011/07/18/is-it-better-to-share-on-google-facebook-or-twitter/
Via janlgordon
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This post is from Jeff Bullas and as always he has some very important information about a StumbleUpon that you should know about. Intro: "I recently stumbled across some data from Stat Counter that revealed that StumbleUpon drives more referral traffic than Facebook and Twitter or any other social media site!" **The Statistics on StumbleUpon Worth Noting **StumbleUpon itself has just released a infographic that highlights some interesting facts and figures about its service that is worth keeping in mind Read the full article: http://bit.ly/rAMOWw
Via janlgordon, Tom George
Are we surprised by this? What are the benefits and the downside for us as participants? Good piece by Matthew Ingram Sr. Writer for Gigaom.......... Intro: By now it’s become fairly obvious that Google’s new social network, Google+, is here to stay (unlike some of the company’s past efforts at being social): depending on which estimates you believe, **Google+ may have as many as 50 million registered users, which is not bad for a three-month old product. And the company has made it clear that it wants to use Google+ as a kind of identity platform for other things — hence the importance of its controversial “real name” policy. **But it wasn’t obvious just how much was riding on the new network until recently, thanks in part to some comments made by vice-president of product Brad Horowitz, who said that in the future, Google+ and Google will effectively become inseparable. Here's what caught my attention: "Tying all that to my real name and my Google+ posts is another step down the road towards a potential personal privacy debacle. **That’s the problem with the kind of ubiquity that Google wants for its Google+ network, and the downside of trying to copy (and improve on) a giant social network like Facebook: along with all of the benefits comes the risks and the inevitable backlash as well **— and for a company that is already under investigation by the FTC for how far its reach extends, that may be a bit more than even Google can handle. What do you think? http://gigaom.com/2011/09/30/its-official-google-will-be-connected-to-everything/
Via janlgordon
This wonderful piece was written by Michael Todd. Michael is so generous with strategy, please visit his website, you'll learn so much and maybe even make a great new friend! Thank you Michael.... BIO @mqtodd on twitter Empire Avenue, TokyoSpeaker, author, love promoter. CEO #NPO Index EAv http://ht.ly/4Jm1q Recovering Kiwi lawyer into raw food, juggling & daily #lifegasm xeeme.com/michaelqtoddhttp://michaelqtodd.com He gives us great strategy on how to get our G+ house in order and build our presence there. Not to mention the fact that it is possibly the best place to get your content shared online. Here's an excerpt: We need to be very aware that the Google + API is about to open any day and that business pages and communities are also due for imminent release. I have no doubt at all that G+ will go from strength to strength and become a very vital part of everyday life online for everyone. The reach and tools that Google has are overwhelming and we are about to see them all lined up. Blogger, Picassa, Gmail, Google Docs, Places, Images, You Tube, Search and more and more. So up till today around 3500 people had circled me but my circles were all over the place. I had made too many I think and I had simply followed back everyone who had circled me. That would be my preferred policy but unfortunately there is a pesky 5,000 circling limit which we will all hit before too long. **Now is the time to get it sorted out. http://www.michaelqtodd.com/gplus
Via janlgordon
I'm sure you've notice all the changes on Facebook. Dave Peck has written this post, he explains the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect. Intro: There are friends and then there are some special friends. Until now, Facebook has weighed them all on the same scale. In fact, Google Plus exploited this very weakness to great effect with its circles feature. However, that’s all set to change with Facebook’s new Smart List and Special Friend List. The underlying principle is simple – the one size fits all rule just doesn’t work when it comes to friendship so there got to be a way to treat friends differently. In this post, I explain the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect. Smart List For those who are on Google+, Smart Lists are essentially the circles for Facebook. In fact, it’s one step ahead of G+ circles. Smart Lists automatically group your Facebook friends in these different categories: family, city, high school, college and work. All the people in your feed who listed that they went to your same school or college will automatically be added to those feeds, and all the people who list where they work will be added to your work friends group. So, users are saved the hassle of being forced to add people in lists manually. The best part – you can turn it off and customize it as per your needs. In this post, I express my opinion on how Facebook doubled its revenues and what your business can learn from it. http://davepeck.visibli.com/share/aaRX95
Via janlgordon
Lot of good tools to help you facilitate conversations with the right people through your content sharing in social media.
Intro:
Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections
By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content.So what can you do to help move this process along? While you can't directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips...
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25082/7-Ways-to-Optimize-Content-for-Social-Sharing.aspx#ixzz1XwfTsP5o
Via janlgordon
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