Facebook promoted posts: Everything you need to know about this new advertising tool to reach and connect with your Facebook fans.
Via Brian Yanish - MarketingHits.com
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Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know. Via Zbynek Kysela 
Zbynek Kysela's curator insight,
April 3, 7:03 AM
I use Tweetadder for this purpose. Store as many tweets I want and tweet them when I want. Retweet whatever accounts I like however often I like. Automatically follow, unfollow and much more. Results are awesome and there are no monthly fees like in other apps..
Link ---> http://bit.ly/tweetadderPRO
Zbynek Kysela's comment,
April 9, 7:59 PM
I use 5 account version. The price was $74 There are also 1/10/Unlimited account versions and free DEMO. Link ---> http://bit.ly/tweetadderPRO
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Google Search with Social Analytics integrates Facebook Likes, Twitter counts and Google Plus shares in Gooogle Web Search Results... Delete the scoop?
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Our Facebook data collector encountered an issue where it was not collecting new data for some accounts. Data collection returned back to normal on November 17th and affected users may see an increase in Score in the next few days as we process the data and give credit for that influence. We apologize for the impact this may have had and want to let you know that we are working to ensure this doesn’t happen again. This was due to expired Facebook tokens in our database that caused our collector to malfunction. We are now fixing the collector and asking those users to reauthorize their Facebook accounts (the predominant reason this would happen is because they changed their password). Delete the scoop?
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How long does a tweet last before it loses steam and falls by the wayside? If you have a high Klout score, it may last up to 67 times longer than other users.
The social influence measuring tool studied the impact of a tweet over time, based on a user’s Klout score. Specifically, the company wanted to know how many retweets different types of users garner and how much time it takes before those retweets cut in half — or the half-life of a tweet. Klout measured a week’s worth of retweet data to find out.
The results are stark. If you have a Klout score between 40 and 70, you can expect your tweet’s half-life to last for just five minutes. If you have a Klout score between 70 and 75 though, that number quintuples to 25 minutes... Via Martin Gysler Delete the scoop?
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For a while now, I’ve started to wonder if Klout is really just another advertising play/network wrapped up in a score which is wrapped up in a game? Here is how the Klout advertising network works: 1. company (probably via their “social media agency”) wants to get some buzz going about their product/service 2. company hires Klout to share their product/service What I don’t know is whether this ad network actually delivers value.
Via Morten Myrstad Delete the scoop?
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I was able to sit down with the Peoplebrowsr team this week to get a sneak peek of a new service by the company called “Kred“.
They shared a quote with us.
Time Magazine says: Influence is impossible to measure.
Kred is most certainly an instant competitor to Klout, who calls its service the “Standard of Influence”. Peoplebrowsr wants to calculate influence in a different way, in a community way and transparently... Via Martin Gysler 
Tom George's comment,
October 2, 2011 11:59 PM
Thanks for this and following and your support. It has not gone unnoticed.
Tom George's comment,
October 3, 2011 12:01 AM
Would you like to have your Scoop.it's auto post as well on Internet Billboards. I think you have made great selections. Let me know very easy to set up, and no extra effort LOL
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Yes, this is a real invitation.
If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind.
Nothing seems to get rational people in a frenzy as much as Klout and its attempt to measure “influence.” I have immersed myself in the world of online power and influence over the past six months and feel like at this point I have probably studied this topic more than any person on earth! And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development.
Before I get into why, let’s knock a few obvious facts out of the way:
- Klout cannot measure every type of influence. Never has. Never will... Via Martin Gysler Delete the scoop?
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Twitter is NOT easy! At least that is what I used to think when I first discovered what Twitter meant for me. This is what I learnt whilst trying to develop my profile for personal and professional growth. I found I could easily spend the majority of my day focusing on nothing but Twitter.
That involved finding content, reading tweets, tweeting my finds and sending RTs. While this was effective at starting to build my reputation it was painful, time consuming and I knew it was not sustainable.
Via Martin Gysler Delete the scoop?
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A very interesting comparison of several measurement tools and what they really measure. [note mg]
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.
But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?
It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.
Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/ Via Martin Gysler Delete the scoop?
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What the Klout is dedicated to keeping up with the latest news on, about and from Klout, the purveyors of online influence. Via maxOz Delete the scoop?
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Share This work is licensed under a Creative Commons Attribution 3.0 Unported.
Where to find stats, metrics & analytics for you & your brand
Via Peter Hoeve, Martin Gysler 
The Write Connection's comment,
November 9, 2011 8:05 PM
Thanks Martin this is most useful. I have rescooped
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The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed:
"Another buzzword they want to stick down on our throats."
"Well," I told her, "you know online marketing? PR? Elevator pitch? ROI? Sustainability? They are all buzzwords. Because like it or not, they are part of our business success."
But she's made me think: buzzwords have a negative baggage. Are you really aware what social influence is? Why is it important and how can you use it to your advantage? Let me share some quick tips with you how to turn it to your advantage... Via Martin Gysler Delete the scoop?
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New Klout accuracy measures may mean you're not as influential as you thought you were...
In a post on the Klout corporate blog yesterday, founder and CEO of Klout, Joe Fernandez, announced a new algorithm for Klout will be released next week: "I am incredibly proud of the work the team has done and I am excited to announce the biggest improvement to the Klout Score in our history is launching next week."
He went over 4 main criteria: Amplification, Network Impact, Accuracy and Transparency and Ability to Drive Action
The overwhelming tone of the post was that you aren't influential because you're talk a lot, you're influential who you talk TO (and who replies). An example cited was if someone rarely likes or comments on anyone’s posts, but chooses to do so to yours, that is more meaningful than if they like 60 posts a day... Via Martin Gysler Delete the scoop?
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"As the avalanche of information coming through social networks and real-time tools like Twitter continues to grow, the need for filters to make sense of that tsunami of data also increases, and it seems as though everyone has a different way of trying to solve that problem.
Facebook threw its hat into the ring this week with what it says is an improved “newspaper-style” news feed that highlights important content, while Digg has just launched “newsrooms” aimed at doing the same thing, and online influence-ranking service Klout is rolling out topic pages based on what’s being shared by those with influence.
But will any of these be able to solve the filtering problem, or will they just add another source of noise?" Via Robin Good, Howard Rheingold Delete the scoop?
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Twitter is NOT easy! At least that is what I used to think when I first discovered what Twitter meant for me. This is what I learnt whilst trying to develop my profile for personal and professional growth. I found I could easily spend the majority of my day focusing on nothing but Twitter.
That involved finding content, reading tweets, tweeting my finds and sending RTs. While this was effective at starting to build my reputation it was painful, time consuming and I knew it was not sustainable.
Via Martin Gysler Delete the scoop?
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Whether you like or dislike Klout, fortunately or unfortunately this is what we have to work with today.
Intro:
Are you still one of those folks who thinks Klout is stupid? It's time to look at the facts and consider this as an important business development.
Here's what caught my attention:
Content is power.
The ability to create and move content is the absolute key to online influence. So think about this — To the extent that you could actually measure that, wouldn’t you also be creating an indicator of relative influence?
That’s what Klout is trying to do. They are finding the people who are experts at creating, aggregating, and sharing content that moves online. Nothing more. That may seem rather simple but it’s actually complex, and from an academic and business point of view, a significant development.
“Influence” has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now. People creating content is an action. Having a link clicked, or a message re-tweeted, is an effect. Finally, there is something to measure in this field.
http://www.businessesgrow.com/2011/09/12/why-klout-matters-a-lot/ Via janlgordon Delete the scoop?
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