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Rescooped by ABroaderView from All in one - Social Media ROI onto "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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3 Advantages of Responding to YouTube Comments in your Funnel ...

3 Advantages of Responding to YouTube Comments in your Funnel ... | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
From www.dailyblogworld.com - April 3, 2012 11:19 AM
Brands are frequently assigned with spurring this engagement using their audiences on each social networking they're participating in, but frequently comments on the brand's YouTube funnel remain un-answered.

Via AnnaGenis
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Create Great Advertising with Storytelling

Create Great Advertising with Storytelling | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
From www.gianfagnamarketing.com - March 9, 2012 8:19 AM

**** All advertising is and always will be storytelling. Marty

Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.

 

Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!

 

This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.

 

Nice -- solid ideas without being too long or difficult to grasp :)


Via Karen Dietz, Martin (Marty) Smith
Karen Dietz's comment, March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)
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