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Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC]

Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

"Young people between the ages of 18 and 24 are more connected to their mobile devices and open to mobile marketing than you might think".

 

Here are some highlights from this article:

 

Brands need to be careful about how they target those mobile users and how much knowledge they reveal about them.

 

**Nine in 10 young adults 18-24 spend between one and five hours on their mobile devices daily.

 

**Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day.

 

**Just under a third would actually like for brands to send them promotions via smarthphone and tablet, but more than half say that it’s “extremely important” to be able to opt out of such come-ons.

 

**While 30% of survey respondents said they want offers to be located nearby, two-thirds said they don’t want brands knowing their whereabouts.

 

**More than half worry about their credit card information being stolen, and nearly half fret the risk of signing up for fake websites.


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Google Unveils “Project Glass” – Here are Your Google Powered Glasses with Navigation, a Camera, Music and More – Droid Life

Google Unveils “Project Glass” – Here are Your Google Powered Glasses with Navigation, a Camera, Music and More – Droid Life | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Prepared to be blown away. Well, sort of blown away. Google unveiled “Project Glass” a few minutes ago, which is a project from the Google[x] team that aims to make your daily life completely hands free.


Via Tiaan Jonker
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Google+ Suddenly Looks Pretty Busy for a Ghost Town

Google+ Suddenly Looks Pretty Busy for a Ghost Town | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Don't count Google+ out just yet......

 

Google+ is opening up. The service that the enthusiastic and curious once begged to join is now open to anyone with a Google account, except those unfortunate Apps users (what’s up with that?). Users new and old also get to play with plenty of new desktop and mobiletoys to remind them what was exciting about G+ in the first place.

 

New APIs even let developers in on the fun.So what’s new? For starters, Google’s finally adding the biggest and most-requested no-brainer of all: search.

 

As you can see from the photo, in the search box that once found only other profiles, users can search over “everything” (i.e., the web), “people,” “Google+ posts,” or “Sparks” (the lightweight Google News front end embedded in G+).

 

Results can then be filtered by “most recent” or “Best of.” The algorithm determining “best” search results in G+ is unclear, but it’s likely some combination of best keyword matches, posts by users in your circles, plus +1 upvotes and/or reshares.

 

http://www.wired.com/epicenter/2011/09/google-plus-open/all/1


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This is what the iPhone 5 will most probably look like

This is what the iPhone 5 will most probably look like | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
We've seen a number of different renders for Apple's next iPhone, most of which start as a seed of an idea in a designers mind. As a reported September/October launch approaches, Macrumors ...

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Turn Your Favorite Instagram Photos into an iPhone Case

Turn Your Favorite Instagram Photos into an iPhone Case | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it
Casetagram is a service that makes custom iPhone cases using Instagram photographs. The case comes in four different templates, and cost $35 each with free shipping worldwide.

(via Mashable)...

Via Tiaan Jonker
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Yahoo Hooks Up With Facebook for Socially Curated News | Mashable

Yahoo Hooks Up With Facebook for Socially Curated News | Mashable | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Yahoo is betting the farm on Facebook with the launch of a completely new and social way to consume news.

 

The new Yahoo News feature, whose release coincides with the launch of the new Facebook Open Graph, is an attempt to infuse social into the news curation and discovery process.

“Yahoo has always had amazing content and amazing editorial ability,” Yahoo Director of Product Management Jonathan Katzman says. “Now users can discover the content through their friends.”

Once a user opts into the service (via the new Facebook permissions screen), she will be able to see what news stories her friends have read on both Facebook and Yahoo News. This simple two-way stream of information makes it possible to discover news content through your friends......

[read full article http://j.mp/o1pqTx]


Via Giuseppe Mauriello
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