Marketing Strategy Tips
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Photography for Marketing Conversations

Winning clients with your website, business blog, and social media requires the opposite of what stock photos promise – or even a big pile of custom pics. “Marketing Photographer” and photographic strategist Ed Lefkowicz explains how photography can be a driver for an effective... https://madpipe.com/marketing/photography-for-marketing-conversations/
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Web Copy that Converts Your Audience

Grabbing you audience with written copy requires getting into their heads with intuition and the right tone. Content strategist and copywriting agency owner Jean Tang explains how copy fits into your overall marketing and the ingredients of effective written content for marketing your business. https://madpipe.com/marketing/web-copy-that-converts-your-audience/
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Let a Website Serve Your Business Goals

Having your website designed in a vacuum is ineffective. Web development must follow your digital marketing strategy. Web developer Shayne Spencer explains in layman’s terms how to get the most from a web design or overhaul experience as a business owner or non-profit. https://madpipe.com/marketing/let-a-website-serve-your-business-goals/
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Grow Business with Referral Marketing

Going it alone ensures your business stays in a silo. Partnering with other professionals to generate referrals can create incredible opportunities. Jeff Nolan explains effective referral marketing. https://madpipe.com/marketing/grow-business-with-referral-marketing/
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Put Spoken Media in Your Strategy

Content marketing diverse not only because of the message, but also the medium. Video, audio casting, images, and text all play a role in a fully fleshed out marketing strategy. With the emphasis on blogging, ‘spoken media’ can sometimes take a back seat, and maybe that’s a... https://madpipe.com/marketing/put-spoken-media-in-your-strategy/
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Thought Leadership Can't Be Outsourced

The central role in marketing isn’t for a marketing specialist or a marketing strategist – it’s for the business owner(s). Steve Pruneau of Free Agent Source explains the pivotal role of thought leadership in growing a company. https://madpipe.com/marketing/thought-leadership-cant-be-outsourced/
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Success Building a Member Community

Running a successful membership site or online community requires savvy, sensitivity, and exceptional commitment. Dr. Joseph P. Farrell lends an inside look to what makes Giza Death Star such a thriving example of the digital community model. https://madpipe.com/marketing/success-building-a-member-community/
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6 Ways Project Teams Will Change Your Organization

6 Ways Project Teams Will Change Your Organization | Marketing Strategy Tips | Scoop.it
The MadPipe team asked Daniel DiGriz about getting a team aligned around a project. Daniel is our resident Digital Ecologist® and routinely creates and leads teams consisting of internal and external professionals for clients. We brought out these 6 points: What’s the difference between a ... https://madpipe.com/marketing/project-teams/
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Your CRM is Not Actually for Managing Contacts

Your CRM is Not Actually for Managing Contacts | Marketing Strategy Tips | Scoop.it
  The problem with most CRMs is they’re not being used as CRMs. They’re merely being used to store e-mail contacts for mailing lists. What a CRM is actually for, is to help you make correct marketing and sales decisions. Almost any CRM will work for that purpose, because every ... http://madpipe.com/marketing/crm-not-actually-managing-contacts/
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6 Ways to Get More Website Users from Your Blog

6 Ways to Get More Website Users from Your Blog | Marketing Strategy Tips | Scoop.it
What if I told you that the result of a pattern of frequent blog posting is that posting then causes active users to nearly triple. Would you be able to duplicate the same effect on your business site’s blog? The answer is probably ‘no’ – not immediately. You would need ... http://madpipe.com/media/blogging-frequently/
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3 Ways to Unscrew Your B2C Marketing

3 Ways to Unscrew Your B2C Marketing | Marketing Strategy Tips | Scoop.it
Consumer facing businesses have to approach marketing differently than companies who sell to other companies. Despite similarities, the speed, attitude, and objectives are distinct. One of the easiest ways a B2C (business to consumer) brand can screw up its marketing is modeling its on ... http://madpipe.com/blogging/5209/
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Your Salesperson Better Understand How CRMs Actually Work

Your Salesperson Better Understand How CRMs Actually Work | Marketing Strategy Tips | Scoop.it
If your salesperson is tracking his/her work in a spreadsheet or e-mail folders, your sales process is NOT sustainable. More importantly, it’s not extensible to the rest of the company’s operations and marketing needs. These Are the Things to Make Sure Your Salesperson (and You) Know... http://madpipe.com/marketing/your-salesperson-doesnt-use-your-crm/
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Add Schema Data to Your Website

Add Schema Data to Your Website | Marketing Strategy Tips | Scoop.it
Can I add schema markup to my website to take advantage of Google’s sitelinks search box? If you’re a *local* business, you should definitely ask your webmaster to ensure schema.org markup/data gets added to your site for your contact information. Not doing so doesn’t mean... http://madpipe.com/mailbag/add-schema-data-to-your-website/
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Business Strategy Drives Your Marketing

Whether your marketing works or fails doesn’t start with a technique or a venue like social or e-mail. Business strategist Elizabeth Hulings explains how your success is actually determined by how thoroughly you elaborate your operational goals and how effective your internal processes... https://madpipe.com/marketing/business-strategy-drives-your-marketing/
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Communicate to Wow a Marketing Audience

Reaching an audience of any size – a crowd, a cluster, a gaggle, or even just your team of coworkers, requires risk taking, authenticity, and humility. Speaking coach Taren Sterry explains how to get at the core issues holding you back from being fully expressed in your marketing and other... https://madpipe.com/marketing/communicate-to-wow-a-marketing-audience/
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Promotional Products to Wow Your Event

Putting your brand in front of an audience requires it to occupy some space – virtual or physical. Whitney Blam of Smart Source gives insights into how to position your brand for corporate events and marketing. https://madpipe.com/marketing/promotional-products-to-wow-your-event/
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Public Relations and Finding Your Story

PR is more than a press release; it’s finding your story and getting it in front of an audience. Hansa Bergwall explains how PR works, and how businesses who are disrupting their markets can benefit from PR. https://madpipe.com/marketing/public-relations-and-finding-your-story/
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Taking Your Business Beyond the Logo

Design is, properly, ubiquitous. Pierre Janssen explains how graphic design goes beyond the logo to unify your brand communication. https://madpipe.com/marketing/taking-your-business-beyond-the-logo/
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Critical Insights for Event Marketing

Your business is too important to sit by passively, waiting to make contact with your public. Event marketing will get you leads and engagement. Ruanna Sakols provides insights and advice for authentic events and how to carry yourself for maximum effectiveness. https://madpipe.com/marketing/critical-insights-for-event-marketing/
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What Do You Mean You're Not Tracking Your Campaigns?

What Do You Mean You're Not Tracking Your Campaigns? | Marketing Strategy Tips | Scoop.it
Almost as ineffective as not having specific, well-defined marketing campaigns to begin with, is not measuring those campaigns within a given marketing channel. How can you know where a campaign needs work (e-mail marketing, social media, PR, advertising), if you can’t see details on where... https://madpipe.com/macro-biz/mean-youre-not-tracking-campaigns/
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8 Ways to Plow Through Marketing Hurdles

8 Ways to Plow Through Marketing Hurdles | Marketing Strategy Tips | Scoop.it
The MadPipe team talked with resident Digital Ecologist® Daniel DiGriz about how to break the holds, bottlenecks, and barriers that leave brands and organizations in a marketing rut. We culled these eight insights. What are some of the barriers to internal teams being effective at m... https://madpipe.com/media/8-ways-plow-marketing-hurdles/
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Getting the Most out of Airline Miles Programs

Getting the Most out of Airline Miles Programs | Marketing Strategy Tips | Scoop.it
How do you travel not just economically, but also get something back for your travel? Miles programs can be a maze to the uninitiated, but they’re superb loyalty marketing tools that can make travel more fun an exciting. It’s always travel season for MadPipe. I just got back from Los... http://madpipe.com/marketing/thoughtful-airline-travel/
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The Power of Belief to Sabotage Your Marketing

The Power of Belief to Sabotage Your Marketing | Marketing Strategy Tips | Scoop.it
Perhaps the worst product of modern education is that it leaves us unable to distinguish beliefs from reality – at least in principle. We hear people talk of having their own reality: “in my reality, global warming isn’t a thing.” When I was in college, I always offered... http://madpipe.com/marketing/power-belief-sabotage-marketing/
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7 Stages of a Consultative Sale - Getting from Hello to Close

7 Stages of a Consultative Sale - Getting from Hello to Close | Marketing Strategy Tips | Scoop.it
A mistake a lot of smaller companies make in hiring salespeople is letting the salesperson’s experience stand in for having a genuine skeleton of standards. Candidates may have extensive background in successful selling for other brands, but you still need accountability and a way to have a... http://madpipe.com/sales/5-stages-of-a-consultative-sale-getting-from-hello-to-close/
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Accept Your "Business" Facebook Friends

Accept Your "Business" Facebook Friends | Marketing Strategy Tips | Scoop.it
Should I accept requests from business colleagues to ‘friend’ me on my personal Facebook? Should I redirect them to my business page? Accept the requests. Once they are friends, you can go to your business page and click “invite friends”. If you don’t accept the friendship, you can’t ... http://madpipe.com/mailbag/do-accept-those-business-facebook-friends/
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