One great feature of Google Analytics is the ability to share report templates. This gives both experienced and new users a starting point to work with, rather than feeling the need to create their own report from scratch. Many of my fellow analytics students have commented that one of the more difficult aspects of learning this topic is simply knowing how to sort through the vast amount of available information. Determining what is important and how to organize it in such a way as to be actionable. Utilizing templates that others have created and successfully used takes away some of the intimidation factor.
Custom reports help identify actionable insights quickly. These 3 analytics reports measure Page, Visitor Acquisition & Paid Search Performance analysis. Download them now!
Eli Anderson's insight:
The first resource I found is one that I actually discovered back in week 4. For that week’s discussion, we were asked to post a website that we found useful in helping us to understand analytics. It just so happens that the site I posted included some of these Google Analytics templates. This resource is from the Occam’s Razor blog and website run by Avinash Kaushik, a man well known for helping those interested to better understand web analytics.
Google Analytics's standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.
Google https Change ImpactGA time of day reportReferring sites reportTime and ecommerce reportShould I go mobile? reportBetter Adwords reportLink analysis reportKeyword analysis reportNon-branded keyword reportBrowser report
The second resource I’ve discovered was authored by Graham Charlton. His post, “10 valuable Google Analytics custom reports” provide insight into some of the common, basic features available in Google Analytics reporting, and concisely helps the reader understand why it is important.
The third resource I’ve found to be valuable is from the Custom Report Sharing website. This website contains forums which offer a number of useful categories. Not only are custom reports available, but I was particularly interested in the area for custom dashboards, or, ways to organize information on your main GA page depending on what is important to you.
5 top Google Analytics reports to demonstrate the value of your social media marketing practice.
Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? If so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers.
Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact.
Eli Anderson's insight:
The final resource I am including here is particularly valuable to marketers who wish to utilize social media. This post by Chris Sietsema explains what he considers to be the top 5 Google Analytics reports for social media channels. We have previously discussed the increasing importance of marketing via social media, and these reports help marketers get a handle on their analytical information.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.