Google Analytics for Ecommerce
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Google Analytics Visits: Are They More Reliable Than Unique Visitors?

Google Analytics Visits: Are They More Reliable Than Unique Visitors? | Google Analytics for Ecommerce | Scoop.it
Exposing the flaws in the argument that Google Analytics Visits are more reliable than Unique Visitors (UVs), and explaining why things are getting worse.
Tim Leighton-Boyce's insight:

Title made me grin: they could hardly be LESS reliable. Both can be deceptive and it's got much worse with the rise of 'not provided'.

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Segmented Google Analytics Remarketing Lists - Loves Data Blog

Segmented Google Analytics Remarketing Lists - Loves Data Blog | Google Analytics for Ecommerce | Scoop.it
Tim Leighton-Boyce's insight:

Adwords remarketing from within GA puts personalisation in the hands of smaller companies. This step-by-step set of instructions is really useful

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Tim Leighton-Boyce's curator insight, July 23, 2013 6:49 AM

I'm seeing a lot of ecommerce merchants doing some very good things with Adwords remarketing. This article provided step by step instructions on how to manage your own remarketing campaigns via GA.

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Combining Qualitative and Quantitative Data to Gain Useful Insights « E-Nor Blog – Marketing Optimization and Google Analytics

Combining Qualitative and Quantitative Data to Gain Useful Insights « E-Nor Blog – Marketing Optimization and Google Analytics | Google Analytics for Ecommerce | Scoop.it

With the ability to integrate Qualaroo data into GA, you now have a very powerful surveying, measurement tool. You can see “what’s” happening on your site by looking at the Google Analytics metrics. Then, with Qualaroo integrated into Google Analytics, you get a deeper understanding about “why”. Google Analytics itself will tie the connections between your qualitative data and quantitative data, between your “what” and “why”.

Tim Leighton-Boyce's insight:

How to link your customer feedback with Google Analytics and some thoughts on how to use the combination.

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The Ultimate Guide to Google Analytics Profile Filters | Analytics & Optimization

The Ultimate Guide to Google Analytics Profile Filters | Analytics & Optimization | Google Analytics for Ecommerce | Scoop.it
Google Analytics offers 3 main ways to segment your data: custom variables, advanced segments and profile filters. This article aims to uncover the exciting world of profile filters, from what it means to a top 10 list of useful filter profiles.
Tim Leighton-Boyce's insight:

A great introduction to the "why" and "how" of sorting out your data using profile filters. Contains 10 very good examples plus a bonus.

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Customer Experience Analytics (CEA), the next generation of web analytics solutions, monitors the online behaviour by recording user journeys.

Customer Experience Analytics (CEA), the next generation of web analytics solutions, monitors the online behaviour by recording user journeys. | Google Analytics for Ecommerce | Scoop.it
The new ClickTale integration with Google Analytics gives to the CRO switched-on decision makers, one more cool tool to work with.
Tim Leighton-Boyce's insight:

Using Google Analytics to identify which Clicktale recordings to view should make a huge difference. Just going through video after video used to eat up huge amounts of time.

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Google Analytics for PR

Google Analytics for PR | Google Analytics for Ecommerce | Scoop.it
This post is about how to use Google Analytics for PR. Learn how to measure your tactics and the impact they have your a business.
Tim Leighton-Boyce's insight:

The title suggests this is all about PR. In fact it's also a great tour of how to analyse any traffic sources in GA, not just social.

 

The graphic instructions make it really easy to follow along. And I particularly liked the "you will NOT break anything" advice about using custom segments.

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The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics | Google Analytics for Ecommerce | Scoop.it
A straight-forward guide to getting your Google Analytics set up and running.
Tim Leighton-Boyce's insight:

I like the 'flow chart' presentation of this guide to GA. But some of the linked articles are very much at the beginner level.

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LukeW | Mobile Design Details: Performing Actions Optimistically

LukeW | Mobile Design Details: Performing Actions Optimistically | Google Analytics for Ecommerce | Scoop.it

"The situation on mobile is dire. People expect a faster experience on mobile then they get on the desktop but the networks connecting them to your service are naturally slower. As a result, your Web site or native app ends up fighting performance on both sides. In these situations it really pays to be an optimist."

Tim Leighton-Boyce's insight:

There are some really useful ideas in here on how to make mobile experience FEEL much better. With more and more customers using touch screen devices, this really matters.

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UX: 7 Product Image Categories - Articles - Baymard Institute

UX: 7 Product Image Categories - Articles - Baymard Institute | Google Analytics for Ecommerce | Scoop.it

Images sell. But besides the traditional white-background product image shot from three different angles, which product image categories can you include in your product gallery?

 
Tim Leighton-Boyce's insight:

One of the best articles on ecommerce product pictures I have seen.

 

The idea of thinking in terms of product image categories and making sure you have some of each is a very interesting tactic.

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Tim Leighton-Boyce's curator insight, March 14, 2013 6:00 AM

Ecommerce product images are vital. This technique of splitting the images into categories seems like a great technique for making sure that you're covering all the things your customers need to know (and feel).

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4 essential Google Analytics SEO custom reports | Search Engine People | Toronto

4 essential Google Analytics SEO custom reports | Search Engine People | Toronto | Google Analytics for Ecommerce | Scoop.it
Take advantage of the Google Analytics Custom Reports with these 5 essential reports to pull out valuable and actionable SEO insights from your Analytics
Tim Leighton-Boyce's insight:

Very useful set of reports to download, each one purpose built for a specific task.

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Kevin Hillstrom: MineThatData: How Will I Know If Mobile Is Crushing E-Commerce?

Kevin Hillstrom: MineThatData: How Will I Know If Mobile Is Crushing E-Commerce? | Google Analytics for Ecommerce | Scoop.it
Tim Leighton-Boyce's insight:

"Don't let the pundits tell you what "will" happen.  Let your customers tell you what "is" happening."


These war stories from within giant retailers getting to grips with ecommerce (and now mobile) are extremely valuable. Well worth a read.

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How to Get Traffic That Converts

How to Get Traffic That Converts | Google Analytics for Ecommerce | Scoop.it
Tweet Tweet If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
Tim Leighton-Boyce's insight:

It's also extremely interesting to look at checkout abandon rates by source or campaign. Look for sources which start to buy at a high rate, but then drop out. If you just looked at ultimate conversion, you might dismiss this souce as bad prospects, when in fact they may be very close to buying.

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5 Lesser Known Features in Google Analytics that Rock | Ignite Visibility

5 Lesser Known Features in Google Analytics that Rock | Ignite Visibility | Google Analytics for Ecommerce | Scoop.it
In this post we talk about 5 lesser known Google Analytics reports that you will love.
Tim Leighton-Boyce's insight:

Skip the 'real time' unless you're running huge campaigns and really need to know that (or are testing something).

 

But take a look at the others. In-page analytics, for example, is getting better all the time.

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4 New Ways to Personalize Google Analytics - Business 2 Community

4 New Ways to Personalize Google Analytics - Business 2 Community | Google Analytics for Ecommerce | Scoop.it
Business 2 Community 4 New Ways to Personalize Google Analytics Business 2 Community With so much of today's marketing and advertising being geared towards personalization, it's no wonder Google Analytics took it's interface a step forward in...
Tim Leighton-Boyce's insight:

The new dashboard customisations are extremely valuable. I'm using then to transform the readablity and usefulnes of the 'checkout abandon dashboards' which I wrote about here:

 

http://www.cxfocus.com/index.php/google-analytics-tips/checkout-abandon-custom-dashboard/

 

Giving the "abandon rate by source" table more width makes it much easier to see which sources are abandonning at a high rate (and then do something about it).

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