Google Analytics Exam
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Understanding the Full Value of Mobile: adidas Drives In-Store Traffic with Mobile – Think Insights – Google

Understanding the Full Value of Mobile: adidas Drives In-Store Traffic with Mobile – Think Insights – Google | Google Analytics Exam | Scoop.it
A global leader in the sporting goods industry, Adidas and its digital performance agency, iProspect redefined mobile performance and proved that mobile could impact in-store sales and bring a positive ROI.
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8 Tools To Make You Faster in Google Analytics

8 Tools To Make You Faster in Google Analytics | Google Analytics Exam | Scoop.it
We know you. You love analytics. You love the graphs and charts and statistics. But often too much of our time in Google Analytics is spent pulling up reports, debugging and testing implementations.

Via Emile Fyon
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Old SEO vs New SEO: an interesting infographic

Old SEO vs New SEO: an interesting infographic | Google Analytics Exam | Scoop.it

Sustainable and algorithm-proof SEO methods that work (also in 2014).


Via Paolo Margari
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Rescooped by Consider Digital from Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media
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Top Search Marketing Trends of 2014 - Business 2 Community

Top Search Marketing Trends of 2014 - Business 2 Community | Google Analytics Exam | Scoop.it

2013 was one of the most eventful years in the history of search marketing, with Google releasing a volley of updates making traditional SEOs run for cover. As SEO (search engine optimization) gets more content-centric, let’s look at what this year has in store for us.

 


Via Paolo Margari
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Google Analytics practice test questions 2

Free test for GAIQ prep and real-world Google Analytics skills. 32 subject categories, true/false and multiple-choice questions, detailed explanations.
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pratcice test questions for GAIQ

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Official Google Analytics Help

Official Analytics Help Center where you can find tips and tutorials on using Analytics and other answers to frequently asked questions.
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the official help section on Google for Analytics

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Google Analytics Individual Qualification Exam Test Notes

Google Analytics Individual Qualification Exam Test Notes | Google Analytics Exam | Scoop.it
Google Analytics Individual Qualification Exam Test Notes
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Notes for Google Analytics tutorial videos

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Marketing 101: The Importance of Conversion

Marketing 101: The Importance of Conversion | Google Analytics Exam | Scoop.it
One of the most crucial metrics marketers monitor is that of conversions.

Via ECOMpedia.ro
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Engagement: The Key Metric for the Future

Engagement: The Key Metric for the Future | Google Analytics Exam | Scoop.it

Via Eric_Determined / Eric Silverstein, Michael Allenberg
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Raquel Oliveira's curator insight, January 27, 2014 10:22 AM

a humanidade clama por ser envolvida nas decisoes, projetos e aprendizagem. Sim, eu sinto esse movimento em diversos setores. Em relação a aprendizagem de adultos, é irreversível !

Scott Davidson's curator insight, January 29, 2014 10:01 AM

Do you measure engagement?

Michael Allenberg's curator insight, January 31, 2014 8:11 AM

It's all about engagement folks!

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Don't Listen to Users, Sample Their Experience

Uncovering user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop beautiful products and services nobody needs.…

Via Mario K. Sakata, Michael Allenberg
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E-Commerce UX Trends: 3 Design Trends to Follow and 3 to Avoid

E-Commerce UX Trends: 3 Design Trends to Follow and 3 to Avoid | Google Analytics Exam | Scoop.it

Summary: Our latest e-commerce research revealed user-experience improvements to shopping sites such as large product images, robust reviews, and easy discounts. New designs suffer from hidden product information, poor site feedback, and crowded customer-service areas.

 

During a recent update to our E-Commerce User Experience report series, we were encouraged by some design improvements, while discouraged to see old problems sticking around and some new ones emerging.

 

In comparison to the findings from our previous research into e-commerce, we were happy to see larger product images that help answer users’ questions, robust reviews that provide context around feedback, and easier application of discount and coupon codes, helping bargain hunters complete purchases.

We saw some new issues as well, including a trend toward hiding or minimizing product descriptions and details. An old problem remains: sites that make it difficult to know when an item is added to the shopping cart. And new, cleanly designed sites emphasize another problem: cluttered and dated Customer Service sections of sites.


Via Ashish Umre
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Practice Test Questions 1

Practice Test Questions 1 | Google Analytics Exam | Scoop.it
Here are 10 practice problems to help you prepare for the Google Analytics Individual Qualification (GAIQ) Test.
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Some practice test questions for the google analytics exam

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Analytics Academy Courses - Video

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Video tutorials for fundementals of GA

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