GOOGLE ANALYTICS
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Facebook’s New Keyword Insights API: Media and Market Reactions

Facebook’s New Keyword Insights API: Media and Market Reactions | GOOGLE ANALYTICS | Scoop.it
“ A new Facebook Keyword Insights API has been made available to a select range of media partners in the United States, allowing registered developers to create finer-grain, real-time data analysis of popular reactions to the latest news, sport and...”
Via Richard Kastelein
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Setting Up Actionable SEO Dashboards in the New Google Analytics | SEO Book.com

Setting Up Actionable SEO Dashboards in the New Google Analytics | SEO Book.com | GOOGLE ANALYTICS | Scoop.it
There have been many mixed reviews about the latest Google Analytics UI. Putting the frustration of having to learn a new UI aside (here's a great guide to navigating the new Google Analytics interface), the new Google Analytics actually brings to the table great customization options. One of my favorites being custom dashboards.
Via Pedro Da Silva
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Great ideas for SEO analysis
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Three Uses for Analytics in User-Experience Practice

Three Uses for Analytics in User-Experience Practice | GOOGLE ANALYTICS | Scoop.it
Analytics has traditionally been used to inform marketing strategy and tactics, but we now see more usability and user-experience professionals relying on this quantitative-data source to aid in research and design. The biggest issue with analytics is that it can very quickly become a distracting black hole of “interesting” data without any actionable insight. Probably the worst thing you can do is teach someone how to use an analytics system and hope she will get you some interesting findings. Even a “free” analytics service will cost you a fortune if it redirects resources from more productive uses. Many beginners get stumped over one of three hurdles: Scope of metrics: So many things that can be measured, but which are meaningful?Difference between metrics: Which metrics best answer specific questions?Interface complexity: How do you get the analytics system to tell you what you want to find out? Because of this last point, many people end up jumping in the deep end and focusing on the tool instead of the work that it is intended to support. With that in mind, we recommend that UX professionals back up a step and think about how analytics data can supplement current methods and processes. After interviewing a variety of UX teams regarding their use of analytics and other web data, we discovered some interesting high-value UX uses for analytics. We’ll cover 3 in this article (and more in our course on Analytics and User Experience:
Via Ashish Umre
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Great article
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Tracking your Excel Workbooks with Google Analytics | Excel Liberation.

Tracking your Excel Workbooks with Google Analytics | Excel Liberation. | GOOGLE ANALYTICS | Scoop.it
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Something to test out using Excel and Google Analytics
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Rescooped by Neil from Google Analytics Resources
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What You Can Learn From Google Analytics Mobile Reports

What You Can Learn From Google Analytics Mobile Reports | GOOGLE ANALYTICS | Scoop.it
“ The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution.”
Via Jun Baranggan
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If you have a website this has become very important to look at in terms of optimizing for mobile for future site enhancements
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Demographics and Interests: Coming to a Google Analytics Profile Near You

Demographics and Interests: Coming to a Google Analytics Profile Near You | GOOGLE ANALYTICS | Scoop.it
“ Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base.”
Via ECOMpedia.ro
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Google Analytics Solutions Gallery – Training & Certification – Google Analytics

Google Analytics Solutions Gallery – Training & Certification – Google Analytics | GOOGLE ANALYTICS | Scoop.it

Via Martin Hombre Hormiga
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Great reporting
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Building Your Marketing Funnel with Google Analytics

Building Your Marketing Funnel with Google Analytics | GOOGLE ANALYTICS | Scoop.it
“ Have you seen complete marketing funnels, but not been sure where to start building yours? In this post, John Doherty walks us through how to build a rudimentary full marketing funnel, from first touch to conversion, all with Google Analytics data.”
Via Jun Baranggan
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ENGAGEMENT - The Science of Keeping your Facebook Fans Engaged

ENGAGEMENT - The Science of Keeping your Facebook Fans Engaged | GOOGLE ANALYTICS | Scoop.it
“The Science of Keeping your Facebook Fans Engaged Do you write great Facebook content but struggle to keep your Fans engaged? Do you see other brands maintaining Page Likes and wonder how they’re...”
Via Peg Corwin
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This is a great framework to manage Facebook proactively
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Rescooped by Neil from Digital-News on Scoop.it today
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How to Get the Most Money Out of Your eBay Auctions

How to Get the Most Money Out of Your eBay Auctions | GOOGLE ANALYTICS | Scoop.it
“ As a tech blogger, I tend to have a lot of older gadgets and gizmos laying around, collecting dust. The kind that don’t get much, if any, cash from trade-in sites. From time to time, I like to clean house.”
Via Thomas Faltin
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Building Your Marketing Funnel with Google Analytics - Moz | #TheMarketingAutomationAlert

Building Your Marketing Funnel with Google Analytics - Moz | #TheMarketingAutomationAlert | GOOGLE ANALYTICS | Scoop.it
“Have you seen complete marketing funnels, but not been sure where to start building yours? In this post, John Doherty walks us through how to build a rudimentary full marketing funnel, from first touch to conversion, all with Google Analytics data.”Excerpts...The goal of this post is going to walk you through how to identify the channels that are performing best for you in each of these areas. Once you know those, you know where to invest depending on your company's needs or priorities. Also, knowing the different areas to which you can contribute will help endear you to the people running those channels, which will help you avoid being siloed as "the SEO." Instead, you will start to be seen as part of the marketing team, which is what you are. The sections of our funnel look this way:Top-Direct-Organic Search-SocialMiddle-Organic to Organic-Direct to Email-Direct to OrganicBottomEmailOrganicDirect
Via marketingIO
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8 Great Tools to use with Google Analytics | SEOptimise

8 Great Tools to use with Google Analytics | SEOptimise | GOOGLE ANALYTICS | Scoop.it
“Daniel talks about 8 Great Tools to use with Google Analytics, and how they can help you become more efficient.”Below are just 8 tools that I used for Google Analytics on a regular basis that save me a lot of time. - - ScreamingFrog - GA Copy and Paste - CustomReportSharing.com - GA Debugger – Firefox/Chrome - URL builder - Table Booster - SEO Tools for Excel - Chartelligence
Via marketingIO
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Google+ Pages Dashboards Now Link to Google Analytics - Search Engine Watch | #TheMarketingTechAlert

Google+ Pages Dashboards Now Link to Google Analytics - Search Engine Watch | #TheMarketingTechAlert | GOOGLE ANALYTICS | Scoop.it
Google Analytics advocate Daniel Waisberg took to Google+ yesterday to announce a new feature that adds Google Analytics information to the dashboard of your organization's Google+ page. Simply put, if your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashboard, showing the number of new visits, unique visitors and pageviews for your the site linked to that page. The data is for the prior 30 days of visits and includes percent change from the previous 30-day period. ___________________________________► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required! Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via marketingIO
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Interesting
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Rescooped by Neil from Google Analytics Resources
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10 Actionable Google Analytics Tips | Analytics & Optimization

“ In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip.”
Via paulo oliveira, Jun Baranggan
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Great tips for using #googleanalytics
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Rescooped by Neil from Untangling the Web
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How To Design Analytics Dashboards From Google Webmaster Tools Data

How To Design Analytics Dashboards From Google Webmaster Tools Data | GOOGLE ANALYTICS | Scoop.it
In order to take full advantage of your Google Webmaster Tool data for storytelling and insights, you’ll need to build a dashboard that surfaces meaningful findings. Of course, there is no one-size-fits-all solution; however, there are some important elements to keep in mind as you build yours. The below tips will help you maximize the value and insights from your effort.
Via Kamal Bennani, Ashish Umre
Neil's insight:
Great reporting framework to test out
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How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog

How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog | GOOGLE ANALYTICS | Scoop.it
“ This morning, a reader asked me this question: “How do you motivate yourself to grow your blog traffic from day to day?”
Neil's insight:
If you have a blog and use google analytics this is great insight
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10 Google Analytics Advanced Segments That Reveal Search & Social ROI

10 Google Analytics Advanced Segments That Reveal Search & Social ROI | GOOGLE ANALYTICS | Scoop.it
“ These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits.”
Via ECOMpedia.ro
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Great article
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Rescooped by Neil from Digital-News on Scoop.it today
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How To Simplify Google Analytics Using The Become A Blogger Dashboard

How To Simplify Google Analytics Using The Become A Blogger Dashboard | GOOGLE ANALYTICS | Scoop.it
“ Google Analytics is an interesting beast, and a lot of bloggers don't even check it because they find it too complicated.”
Via Thomas Faltin
Neil's insight:
Great Google Analytics reporting and analysis structure for blogging platforms even squidoo hubpages zujava tumblr
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Rescooped by Neil from Google Analytics Resources
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Google Analytics 101: Best Practices for eCommerce Websites by Vertical Measures

Google Analytics 101: Best Practices for eCommerce Websites by Vertical Measures | GOOGLE ANALYTICS | Scoop.it
“ Details on the best practices for setting up the Google Analytics tool on eCommerce websites.”
Via Jun Baranggan
Neil's insight:
Great article about ecommerce tracking and analysis for Google Analytics
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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | GOOGLE ANALYTICS | Scoop.it
“ Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only. UPDATE: This is still rolling out slowly to all Twitter users.”
Via Thomas Faltin
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Just waiting for the rollout to make it to my handles
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Exit Rate Vs Bounce Rate in Google Analytics - Guess the Difference!

Exit Rate Vs Bounce Rate in Google Analytics - Guess the Difference! | GOOGLE ANALYTICS | Scoop.it
“ Bounce rate and exit rate are two of the finest metrics in Google Analytics. These are often thought to be similar but actually both of these present a different scenario of page level metrics.”
Via Thomas Faltin
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How To See Analytics on Google+ Posts

How To See Analytics on Google+ Posts | GOOGLE ANALYTICS | Scoop.it
“ Whenever you make a post on the Google+ social network, or you share something, it is always helpful to see how your post did or how it is doing. You want to see if the post you made was useful to others in your Google+ circles.”
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How to Track Mobile Traffic in Google Analytics

How to Track Mobile Traffic in Google Analytics | GOOGLE ANALYTICS | Scoop.it
“ As the search engines differentiate mobile and desktop algorithms, having good mobile search data can be the key to acquiring more customers. Thankfully, Google Analytics makes it fairly straightforward to gather this data.”
Via Thomas Faltin
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