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What is Universal Analytics and Why is it so Awesome?

What is Universal Analytics and Why is it so Awesome? | Google Analytics | Scoop.it
Find out about Universal Analytics, the Latest Google Analytics Technology. What is it and why is it the Future of Analytics.
Gemma Holloway's insight:

Universal Analytics is the newest technology introduced by Google Analytics.  Find out all about this new technology here..

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UTM Parameters Explained

UTM Parameters Explained | Google Analytics | Scoop.it
Learn how to use UTM parameters to analysis what works for your online marketing strategy. Understand what they are and how to use them here.
Gemma Holloway's insight:

Determine which aspects of your online marketing strategy are working best for you by implementing UTM parameters.  This blog post offers a step by step guide of implementation along with some practical examples of how UTM parameters can be used.

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