Google Analytics and Web Analytics
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Google Analytics and Web Analytics
Insights about Web Analytics, with a focus on the Google Analytics platform
Curated by Emile Fyon
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10 Actionable Google Analytics Tips | Analytics & Optimization

10 Actionable Google Analytics Tips | Analytics & Optimization | Google Analytics and Web Analytics | Scoop.it
In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip.
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8 Tools To Make You Faster in Google Analytics

8 Tools To Make You Faster in Google Analytics | Google Analytics and Web Analytics | Scoop.it
We know you. You love analytics. You love the graphs and charts and statistics. But often too much of our time in Google Analytics is spent pulling up reports, debugging and testing implementations.
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3 Questions to Ask Your New Digital Analytics Team Member

3 Questions to Ask Your New Digital Analytics Team Member | Google Analytics and Web Analytics | Scoop.it
Tomorrow\'s leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization.
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Google Analytics Real-Time: Three Creative Ways to Use It

Google Analytics Real-Time: Three Creative Ways to Use It | Google Analytics and Web Analytics | Scoop.it
Back in September, Google introduced GA Real Time, which has recently become available in beta for the majority of users. Yesterday it became accessible to
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Niroshan Samuel's curator insight, January 21, 2014 2:43 AM

Google Real Time API can do handy things.

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20 Ways to Use Google Analytics Custom Variables

20 Ways to Use Google Analytics Custom Variables | Google Analytics and Web Analytics | Scoop.it
Twenty specific ways you can implement Google Analytics Custom Variables to get better insights out of your website tracking data.
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The new Segment Builder

An overview of the new segment builder in Google Analytics. You can now create both visit- and user-based segments.
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Google Tag Manager Technical Implementation Webinar

Google Tag Manager is a free tool that makes it easy to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—w...
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Getting Started with Analytics Measurement for Marketing Campaigns: A Brief Guide - Analytics Blog

Getting Started with Analytics Measurement for Marketing Campaigns: A Brief Guide - Analytics Blog | Google Analytics and Web Analytics | Scoop.it
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Google Analytics provides very insightful report about customer journey

Google Analytics provides very insightful report about customer journey | Google Analytics and Web Analytics | Scoop.it
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2 new tools now available in Google Analytics Social Reports - Smart Insights Digital Marketing Advice

2 new tools now available in Google Analytics Social Reports - Smart Insights Digital Marketing Advice | Google Analytics and Web Analytics | Scoop.it
Google Analytics adds Data Hub and Trackbacks to the Activity Stream Reports Value/Importance: Recommended link: Google Analytics post: the Activity S. Marketing topic(s):Google Analytics campaign tracking.
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Best Heatmap Articles | 13 of the Best Heatmap Articles on the Internet

Best Heatmap Articles | 13 of the Best Heatmap Articles on the Internet | Google Analytics and Web Analytics | Scoop.it
Have a read through these 13 articles and you'll be a heatmap expert in no time.
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Custom Google Analytics Dashboards And How To Use Them

Custom Google Analytics Dashboards And How To Use Them | Google Analytics and Web Analytics | Scoop.it
Want a better way to look at your Google Analytics data? These custom dashboards in Google Analytics could be the answer.
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Eight Qualities Employers Will Look for in Digital Marketers in 2014

Eight Qualities Employers Will Look for in Digital Marketers in 2014 | Google Analytics and Web Analytics | Scoop.it
Emile Fyon's insight:

What an incredible time to be a marketer.

 

Think about it: Digital marketing is the antithesis of many professions in which you go to school or get training and perform basically the same job throughout your entire career. How many careers are so measurable and immediate? How many careers let you play with the latest cutting-edge technology? How many careers let you try something one day, then scrap it and try something entirely different the next? How many careers allow you to participate in an ever-changing multitude of client projects and campaigns?

 

2013 was an amazing year for those who've chosen digital marketing as their career path, and 2014 promises more of the same.

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4 Steps to Better Campaign Data in Google Analytics

4 Steps to Better Campaign Data in Google Analytics | Google Analytics and Web Analytics | Scoop.it
Avoid campaign tag soup in your Google Analytics data! How to develop a good campaign tagging plan and stick to it.
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Solving Tag Management Problems for Large Advertisers - Analytics Blog

Solving Tag Management Problems for Large Advertisers - Analytics Blog | Google Analytics and Web Analytics | Scoop.it
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Mastering Google Analytics Custom Variables - Analytics Talk

Mastering Google Analytics Custom Variables - Analytics Talk | Google Analytics and Web Analytics | Scoop.it
Tweet I’ve got a stack of posts that I want to write, and realized that the all deal with Custom Variables. So, to make sure that we’re all on the same page when it comes to custom vars, here’s my guide to Mastering Google Analytics Custom Variables.
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Guide To Tracking Multiple Subdomains In Google Analytics

Guide To Tracking Multiple Subdomains In Google Analytics | Google Analytics and Web Analytics | Scoop.it
Tracking multiple subdomains is rather easy. Viewing your traffic for each subdomain is a little trickier. This guide can help.
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How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates | Google Analytics and Web Analytics | Scoop.it
We all want our website to be user friendly. But you don't get there without constant analysis and optimization. Here's how the Visitor Flow reports within Google Analytics can help you determine the complexity of your website to the average user.
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Universal Analytics Google - Set Up and Start Tracking More Than Just Websites - Seo Sandwitch Blog

Universal Analytics Google - Set Up and Start Tracking More Than Just Websites - Seo Sandwitch Blog | Google Analytics and Web Analytics | Scoop.it
Universal Analytics Tutorial: How to set up tracking in Google Universal Analytics? Find examples and videos.
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Ki Google Analytics Dashboard Gets 4 New Real-Time Widgets

Ki Google Analytics Dashboard Gets 4 New Real-Time Widgets | Google Analytics and Web Analytics | Scoop.it
Google announced today, four new real-time widgets that can be plugged into any new or existing Google-Analytics Dashboard, marking the first time real-time data has been possible in a dashboard widget.
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The Top 8 Priorities for Any One-Man Marketing Team

The Top 8 Priorities for Any One-Man Marketing Team | Google Analytics and Web Analytics | Scoop.it
Figure out how to be the most efficient, effective marketer you can be as just a one-man shop.
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32 Key Performance Indicators (KPIs) for Ecommerce – Shopify

32 Key Performance Indicators (KPIs) for Ecommerce – Shopify | Google Analytics and Web Analytics | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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