Google AdWords & PPC (English)
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Google AdWords & PPC (English)
News, Tip&Tricks and All You Need to be up-to-date on PPC& Google Adwords Campaign Management. From iConversity, the Online Education Platform for Online Marketing Consultants
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Google Stops Showing Flash AdWords Ads Today

Google Stops Showing Flash AdWords Ads Today | Google AdWords & PPC (English) | Scoop.it
Today is the day where Google AdWords will no longer show Flash based AdWords ads on Chrome.
Google posted this to their what's new page yesterday, "AdWords will stop showing Flash ads on Chrome starting September 1...
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Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video

Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video | Google AdWords & PPC (English) | Scoop.it
Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer.
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8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]

8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!] | Google AdWords & PPC (English) | Scoop.it
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition.
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Not Provided: A Complete Roundup by @ChandalN

Not Provided: A Complete Roundup by @ChandalN | Google AdWords & PPC (English) | Scoop.it
Search engine marketers have come to rely more heavily on work-arounds in what everyone’s calling the era of “Not Provided.” The beginning of this era was like waking up “Johnny Got His Gun” style and having no arms, legs, or resources to compete...
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What Makes A Million Dollar E-Commerce Business?

What Makes A Million Dollar E-Commerce Business? | Google AdWords & PPC (English) | Scoop.it
As e-commerce business brokers, we get to see and value a wide range of e-commerce businesses, both good and others not so good. Owners come to us in every situation possible.
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Be in the Know! Three Next-Level Strategies for Ecommerce PPC [New Webinar!]

Be in the Know! Three Next-Level Strategies for Ecommerce PPC [New Webinar!] | Google AdWords & PPC (English) | Scoop.it
You’ve heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle – are you ready to take your …
Read more at PPCHero.com
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5 New & Improved Twitter Features Marketers Should Use

5 New & Improved Twitter Features Marketers Should Use | Google AdWords & PPC (English) | Scoop.it
Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that are making the most of the collage capability.
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Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014 | Google AdWords & PPC (English) | Scoop.it
Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for Shopping campaigns to take over legacy PLA […]
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3 Key Takeaways from Google’s Planned AdWords Changes

3 Key Takeaways from Google’s Planned AdWords Changes | Google AdWords & PPC (English) | Scoop.it
This morning, Google announced several new AdWords updates which will become available in the coming months. Curious about the hype? Wondering what this all means? Our search and social expert breaks down the three key takeaways.[...]
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Matt Cutts Explains How You Can Tell If Your Website Has Been Hit By A Particular Algorithm by @mattsouthern

Matt Cutts Explains How You Can Tell If Your Website Has Been Hit By A Particular Algorithm by @mattsouthern | Google AdWords & PPC (English) | Scoop.it
Matt Cutts, Google’s head of search spam, answered a question about Google penalties in his latest Webmaster Help video where a user writes in to ask: How can you tell if your site is suffering from an algorithmic penalty, or you are simply being...
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Larry Page Discusses The Future Of Google At #TED 2014 by @mattsouthern

Larry Page Discusses The Future Of Google At #TED 2014 by @mattsouthern | Google AdWords & PPC (English) | Scoop.it
Larry Page, co-founder and CEO of Google, sat down with Charlie Rose last week at TED 2014 to give an in depth interview about what Google has planned for the future. Here are some of the highlights. Where Is Google And Where Is It Going?
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Facebook Officially Launches Its Premium Video Ad Program

Facebook Officially Launches Its Premium Video Ad Program | Google AdWords & PPC (English) | Scoop.it
Facebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on Facebook.
iConversity's insight:

Se están acercando los formatos premium de anuncios de Video en #Facebook. 

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Do Long-Tail Keywords Matter in PPC? | PPC Hero®

Do Long-Tail Keywords Matter in PPC? | PPC Hero® | Google AdWords & PPC (English) | Scoop.it
An advanced look into how important long-tail keywords are for PPC strategy with PPC Hero, the internet's favorite PPC-only blog.
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Yahoo To Close Down Right Media Exchange

Yahoo To Close Down Right Media Exchange | Google AdWords & PPC (English) | Scoop.it
The exchange is closing access to third party networks and non-Yahoo sites.
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Programmatic Is Awesome and It’s OK to Be Afraid

Programmatic Is Awesome and It’s OK to Be Afraid | Google AdWords & PPC (English) | Scoop.it
As programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actually awesome - and why it's OK to be a little bit afraid.
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In PPC, Low CTR = Low Profits

In PPC, Low CTR = Low Profits | Google AdWords & PPC (English) | Scoop.it
In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet.
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How to Run Single-Device Only Enhanced Campaigns

How to Run Single-Device Only Enhanced Campaigns | Google AdWords & PPC (English) | Scoop.it
When I speak about Enhanced Campaigns, I invariably get an audience question like this: “How can I create single-device campaigns? I know it’s possible somehow, tell me how!” I recently figured out the answer.
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Search vs. Display: Which AdWords Network Should You Use? | WordStream

Search vs. Display: Which AdWords Network Should You Use? | WordStream | Google AdWords & PPC (English) | Scoop.it
Learn when and why you should use the Google search network, the Google display network, or a dual-network strategy for advertising on AdWords. (Search vs. Display: Which AdWords Network Should You Use?
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Official Google Advice On Internationalizing Your Home Page

Official Google Advice On Internationalizing Your Home Page | Google AdWords & PPC (English) | Scoop.it
Google has published their official advice on the Google Webmaster Central blog on how to handle your home page when your web site serves multiple languages and countries.
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How to send PDF reports with AdWords scripts

How to send PDF reports with AdWords scripts http://t.co/O0tdXcCnLO vía @google
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Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms | Google AdWords & PPC (English) | Scoop.it
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money.
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Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study} | Google AdWords & PPC (English) | Scoop.it
A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe.
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How Many Ways Can You Optimize a Google Display Campaign? by @PPCJoeC

How Many Ways Can You Optimize a Google Display Campaign? by @PPCJoeC | Google AdWords & PPC (English) | Scoop.it
As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match types, campaign settings, and landing pages.
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Quick Guide to Retargeting on Facebook Website Custom Audiences

Quick Guide to Retargeting on Facebook Website Custom Audiences | Google AdWords & PPC (English) | Scoop.it
An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions.
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