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David Shing on storytelling context at Marketing’s Branded Content conference

David Shing on storytelling context at Marketing’s Branded Content conference | GoodStories246 | Scoop.it

“At the end of the day it’s all about the context of storytelling – making sure you’re telling the right story at the right time to the right person in a combination of web and multi-device,” according to AOL’s digital prophet David Shing.

Every brand on the planet wants to curate content. The trouble is most aren’t very good at it.

 Shing showed the audience dozens of examples of companies that do curate content well – brands such as Lego, Unilever, Band-Aid, Intel and Toshiba. Throughout the talk Shing, placed a heavy emphasis on the context of branded content and insisted marketers need to tell a variety of stories, each tailored to the time, place and way in which people will consume them.


Via Gregg Morris
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GoodStories246
Teaching Narratives across the oral, print, & digital media
Curated by Joseph McCaleb
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Curating Good Stories on Scoop It

Try navigating this collection through the tags. See the list of tags just above. These focus on major themes: Story (storytelling, nature of story, Seuss, and teaching narrative), Digital Media (digital media, nature of DM, DM production, photography, gaming), and Social Justice (social justice).  When you click on a tag, you'll see the curated items with those tags. As tagging is somewhat arbitrary, I encourage you to explore the range of items including ones not tagged with your topic of interest.

Other ScoopIt sites curate similar material.  For business storytelling, try: http://www.scoop.it/t/just-story-it

For general material on narrative, try Gregg Morris' http://www.scoop.it/t/story-and-narrative/ ;

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Brand Storytelling Lessons From a Successful Screenwriter

Brand Storytelling Lessons From a Successful Screenwriter | GoodStories246 | Scoop.it

"The big problem is that just because storytelling is becoming more popular doesn’t mean it’s always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing practice (talent plays a bit part, as well).

 

Few people know more about crafting a successful story than Pilar Alessandra, a popular and respected Hollywood script consultant."


Via Gregg Morris
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Gregg Morris's curator insight, July 2, 6:37 AM

Nice interview!

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College Film & Media Studies

College Film & Media Studies | GoodStories246 | Scoop.it
A Reference Guide
Joseph McCaleb's insight:

College Film & Media Studies is a reference guide – written by college students for college students.  You will find reference pages on all the elements of film form – from mise-en-scène to cinematography, editing, and sound as well as observations on new media and film analysis papers.

Contributions by students at Colgate University, New York University, and Stanford University.

Edited by Inga Pierson – Ph.D. in Italian Studies and Film Studies (NYU) and Lecturer in the Humanities at Stanford

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Presentation Zen: George Takei's bold TEDxKyoto Talk

Presentation Zen: George Takei's bold TEDxKyoto Talk | GoodStories246 | Scoop.it

What's your story?


"We always hear that this is the era of telling your story. "The world needs to hear your story," our friends keep telling us. But this raises the question—a question I hear perhaps more than any  other: How can I tell my story and not bore the audience? The answer is actually quite simple. Your story is really their story."


Via Gregg Morris
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Karen Dietz's curator insight, June 21, 10:13 AM

Yes, what a terrific point Takei makes. This is the essence of business storytelling. Enjoy this TED talk this weekend and enjoy your day!


And many thanks to fellow curator Gregg Morris for finding and sharing this.

Miklos Szilagyi's curator insight, June 22, 8:13 AM

Great presentation about a not-everyday story of Georg Takei (alias Hikaru Sulu from the staff of  Star Trek's Enterprise...)

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Maria Tatar — The Great Cauldron of Story: Why Fairy Tales Are for Adults Again

Maria Tatar — The Great Cauldron of Story: Why Fairy Tales Are for Adults Again | GoodStories246 | Scoop.it
Fairy tales' overt themes are threaded throughout hit TV series like Game of Thrones and True Blood, Grimm and Once Upon a Time. These stories survive by adapting across cultures and history -- helping us work through things like fear and hope.
Joseph McCaleb's insight:

Thanks to Mordy L & Good Stories cohort Summer 2014 for finding curating this!

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In Kentucky, Moving Beyond Dependence On Tests

In Kentucky, Moving Beyond Dependence On Tests | GoodStories246 | Scoop.it
How one district is moving past standardized tests in an effort to show deeper learning.
Joseph McCaleb's insight:

 CCS with  performance-based assessment instead of standardized tests

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Mythology and Folklore Readings: Free Kindle eBooks

Mythology and Folklore Readings: Free Kindle eBooks | GoodStories246 | Scoop.it
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How to Choose the Right Photographs for Your Presentation

How to Choose the Right Photographs for Your Presentation | GoodStories246 | Scoop.it
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Slide Makeovers: Presentation Design Lessons from Real Slides

Slide Makeovers: Presentation Design Lessons from Real Slides | GoodStories246 | Scoop.it
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10 Best Websites to Create Free Cartoons from Your Photos | ZDWired

10 Best Websites to Create Free Cartoons from Your Photos | ZDWired | GoodStories246 | Scoop.it
Creating cartoon avatar of yourself is fun and interesting. You can convert your photos into cartoon effects using free online tools which you can use on your
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How great marketers tell stories

How great marketers tell stories | GoodStories246 | Scoop.it

"Former P&G marketing chief Jim Stengel says that the best companies tell two types of stories to build strong and enduring brands."

 

"The Brand Ideal, or Purpose, of Louisville Slugger is "to make players great." That statement could sound like puffery, except that the stories surrounding the brand make it plain and true. This is the case for most Ideal-driven businesses. Stories make the Ideal wheel spin.

 

Much has been written about the importance of storytelling in marketing and management, but nowhere do tales have a taller order than inside the walls of Ideal-driven companies. They bring definition to the Ideal. They authenticate it and animate it. They inspire and direct its activation.  They reaffirm the course and perpetuate the narrative."


Via Gregg Morris
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Pat Heffernan's curator insight, April 20, 3:30 PM

When positive social change is the purpose, good storytelling is just as effective (and essential).

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Growing Up Digital, Wired for Distraction

Growing Up Digital, Wired for Distraction | GoodStories246 | Scoop.it
The constant stream of stimuli offered by new technology poses a profound new challenge to focusing and learning.

Via Susan Bainbridge
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Dany Malaver's curator insight, April 12, 12:10 PM

el avance tecnologico en las escuelas y universidades, contribuye y apoya el proceso de aprendizaje de los jovenes para un futuro mejor

Bill Hurley's curator insight, April 13, 12:47 PM

"Researchers say the lure of these technologies, while it affects adults too, is particularly powerful for young people. The risk, they say, is that developing brains can become more easily habituated than adult brains to constantly switching tasks — and less able to sustain attention."

WEAC's curator insight, April 13, 12:48 PM

“I am trying to take back their attention from their BlackBerrys and video games,” he says. “To a degree, I’m using technology to do it.”

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How openness in education can change the world

Varun Arora is the founder and CEO of OpenCurriculum, a California-based technology nonprofit aimed at bringing openness and innovation to K-12 education aro...

Via Susan Bainbridge
Joseph McCaleb's insight:

Educate for happiness: Build bridges not theme parks

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How to Get Out of Your Own Way and Unblock the “Spiritual Electricity” of Creative Flow

How to Get Out of Your Own Way and Unblock the “Spiritual Electricity” of Creative Flow | GoodStories246 | Scoop.it
"No matter what your age or your life path … it is not too late or too egotistical or too selfish or too silly to work on your creativity.
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What Does Run 'Like a Girl' Mean to You?

What Does Run 'Like a Girl' Mean to You? | GoodStories246 | Scoop.it
What does the phrase "you run like a girl" mean to you? In a new ad campaign, that was the question asked to a group of people who were instructed to act out their answer.  The first section of the video shows the stereotype, the second half, well, we'll let you see for yourselves.  What does "running like a girl" mean at Runner's World? Here are some links that should answer that question. 
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Anna Deavere Smith on Discipline and How We Can Learn to Stop Letting Others Define Us

Anna Deavere Smith on Discipline and How We Can Learn to Stop Letting Others Define Us | GoodStories246 | Scoop.it
"What you are will show, ultimately. Start now, every day, becoming, in your actions, your regular actions, what you would like to become in
Joseph McCaleb's insight:

"cultivating discipline and clarity in one’s self-assessment is of tremendous, soul-saving importance" because the opinions of others "at the most malignant extreme manifest as people’s tendency to make themselves feel big by making others feel small, make themselves feel real by making others feel unreal"
http://www.brainpickings.org/index.php/2014/06/16/anna-deveare-smith-discipline/

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I so wish I could say: Daddy, thank you so much for the stories.

I so wish I could say: Daddy, thank you so much for the stories. | GoodStories246 | Scoop.it

"My father added a whole dimension to my childhood, one that I took for granted.

 

When my sister and I were little, we had an almost daily ritual with my father: drawing stories.

 

He would sit us on his lap and get out his clipboard, a piece of paper and his black click pen. He’d divide the paper into four parts, and draw as he told a story. Sometimes he drew old favorites and we knew what would be in each of the four drawings. Sometimes he let us decide what he should say and draw. But most of the time, we had no idea what would come next.

 

And that was really fun."


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Some Web 2.0 classroom tools every teacher and learner should know about

Some Web 2.0 classroom tools every teacher and learner should know about | GoodStories246 | Scoop.it
The term is audacious: Web 2.0. It assumes a certain interpretation of Web history, including enough progress in certain directions to trigger a succession. What forms of the Web have developed and become accepted enough that we can conceive of a transition to new ones? Many people—including, or perhaps especially, supporters—critique the “Web 2.0” moniker…

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From War To Wisdom: Ragtime - YouTube

Ragtime came back from Vietnam a changed man, and he changed his name because he didn't want to be the same person that he was in the war. Seeking peace, he ...
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400,000 beautiful digital images join the public domain from the Metropolitan Museum of Art

400,000 beautiful digital images join the public domain from the Metropolitan Museum of Art | GoodStories246 | Scoop.it

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M. Philip Oliver's curator insight, May 30, 2:53 PM

Thanks to Susan Bainbridge

Allan Shaw's curator insight, June 1, 6:57 PM

What a wonderful resource to have available! To be able to see the creativity of others through time without having to visit is such a privilege.

Javier Antonio Bellina's curator insight, June 5, 12:42 PM

Imágenes Digitales del Metropolitan a Dominio Público.

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Tablets Growing Faster Than PCs Ever Did: Mary Meeker’s 2014 Internet Trends

Tablets Growing Faster Than PCs Ever Did: Mary Meeker’s 2014 Internet Trends | GoodStories246 | Scoop.it
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Presentation Zen: Storyboarding & the art of finding your story

Presentation Zen: Storyboarding & the art of finding your story | GoodStories246 | Scoop.it
Storyboarding as we know it may have been pioneered by filmmakers and animators, but we can use many of the same concepts in the development of other forms of storytelling including keynote presentations or short-form presentations such as those made...

Via Gregg Morris
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Jeni Mawter's curator insight, May 6, 8:28 PM

Lost? Storyboarding can help you find the essence of you children's or young adult story.

Urban Book Editor's curator insight, May 10, 8:47 AM

We can also use storyboarding to work out scenes in novels. If outlines feel too limiting, try storyboards instead.

Samantha Melvin's curator insight, May 11, 6:14 PM

Great resource for CEDFA, this demonstrates the importance of planning "slides" in order to communicate our ideas effectively--teaching this to students is important, as they can learn to be efficient at getting their ideas out in the world #ufglobal #arted #communication #storyboarding 

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Trying Not to Try: How to Cultivate the Paradoxical Art of Spontaneity Through the Chinese Concept of Wu-Wei

Trying Not to Try: How to Cultivate the Paradoxical Art of Spontaneity Through the Chinese Concept of Wu-Wei | GoodStories246 | Scoop.it
"Our modern conception of human excellence is too often impoverished, cold, and bloodless. Success does not always come from thinking more r
Joseph McCaleb's insight:

Slingerland: the most important lubricant of our social interactions are powerful emotions that keep us honest rather than cognitive evaluations of prospective rewards and punishments via @brainpicker  

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The Periodic Table of Storytelling

The Periodic Table of Storytelling | GoodStories246 | Scoop.it
The basic building blocks of storytelling
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Insider Tips From An Expert MBA Recruiter | Poets and Quants

Insider Tips From An Expert MBA Recruiter | Poets and Quants | GoodStories246 | Scoop.it
Why job boards are out and storytelling is in
Joseph McCaleb's insight:

MBA skill sets: It boils down to students still not being effective at storytelling and understanding the real pain points at the companies they’re applying to.

 
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Why Travel to the Other Side of the World? | Diane Wolkstein

Why Travel to the Other Side of the World? | Diane Wolkstein | GoodStories246 | Scoop.it
Food, people, vistas? Learning, understanding, language? Or, perhaps a change of air? Surprisingly for the first time that I can remember, food is at the top of my list.
Joseph McCaleb's insight:

Diane Wolkstein blogs just days before death:" I realize in my dream that the story I’ve told for so long has at last become my own."

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