"Creative fantasy, because it is mainly trying to do something else ... may open your hoard and let all the locked things fly away like cage
Joseph McCaleb's insight:
Tolkien guides us to see Good Stories as “Recovery (which includes return and renewal of health) is a re-gaining—regaining of a clear view… to clean our windows; so that the things seen clearly may be freed from the drab blur of triteness or familiarity—from possessiveness.”
Visual storytelling is one of the most potent forms of communication in existence today. From films and virtual reality experiences to interactive games and data visualizations, visual stories are revolutionizing the way we persuade audiences with our messages.
While brands and marketers have generally lagged behind filmmakers and the media in the visual storytelling department, this is rapidly becoming a thing of the past as marketing shifts from “interrupting what people are interested into becoming what people are interested in,” in the words of Marriott’s VP of content marketing, David Beebe.
As the Internet of Things and wearable tech take us closer to a perpetually connected world, visual storytelling will be all around us. From having conversations with our favorite characters to playing games that will help feed the homeless, these visual storytelling trends will allow us to live within stories of our making and, in the process, blur the lines between reality and fiction.
Restrained only by the pace of technological innovation, here are five visual storytelling trends that will shape the future of all communication-related fields:
Like so many others, I’ve been puzzling over the Trump phenomenon for months. It seems like every journalist, pundit, psychiatrist, psychologist and armchair psychologist has something to say about the man. Understandably, they are trying to figure out what kind of person he is and why he is so popular with millions of Americans, including nearly half of the Republican party. My own interest is undergirded by the work and ideas of the late Joseph Campbell, a foremost interpreter of world mythologies and author of “The Hero With a Thousand Faces.” Continue reading
When no meaningful relationship exists between an educational technology and pedagogy, the tool itself loses value. Open educational resources provide a relevant example of how pedagogy can point toward a richer way to integrate technology into our courses and our teaching philosophies.
In my mind there is not a more powerful – and more underused – medium than the documentary film. Brands rarely take on artistically complex video projects because they require a level of creative and technical talent that most brands (and even many of the agencies that serve them) don’t have access to. Of course there are some that pull it off beautifully. Brands like Patagonia are master documentary storytellers. These brands are immersed in the visual world and have a clear point of view to share with their audiences.
What about brands that don’t have such a rich source of stories to pull from? Or brands you would not associate with artistic film projects? What can we learn from the projects they launch?
On the eve of the New York primary, Bill Moyers sat down to talk with Rick Shenkman, the historian, editor and publisher of the indispensable website History News Network. Shenkman tells Bill that it's the voters and their emotions, not the candidates and their ideas, that will determine the outcome of the election in November. Shenkman's latest book is 'Political Animals: How Our Stone-Age Brain Gets in the Way of Smart Politics.' Continue reading
During our discussion — as we commiserated about how physicians and nurses are glued to their computer screens nowadays, clicking boxes, and typing away furiously on their keyboards — he said something that struck a chord. He said, “You know what Suneel, the stories have really gone from medicine.”
What did he mean by this? He elaborated, and we continued talking. In a nutshell, what he meant was that in the past, every patient was a story. A unique person. A human being. This patient was well known to their personal physician, whom they usually had a good and strong relationship with. Even when documenting information in a hospital, when a physician saw a patient (regardless of whether that physician already knew the patient), there would be a story that would appear on the computer or in the chart in the form of a transcribed letter. This was either a history and physical report or a discharge summary. It would take the form of a narrative, in proper English with logical paragraphs and sentence construction, and tell you all about what was wrong with the patient, their individual history, and the diagnosis and treatment plan.
Learning storytelling in a group from an experienced storyteller provides an experiential sense of story that can’t be captured with a set of procedural instructions. There are great courses out there. We can learn a lot online…but if we want to understand something as deeply human as storytelling its ideal for humans to interact with other humans.
Here’s why: A story blends emotional, visual, kinesthetic and rational reasoning routines without separating them. Personal stories illuminate insights that are specific to a situation’s people, complexity, texture and relationships. A vibrant true story delivers a hologram of culture, nature, nurture, space and time from an embodied human point of view: WAY more information than a story formated via a hunt and peck search for hero, quest, obstacle, helper and journey.
All of this chicanery aside…what’s important for us as writers and entrepreneurs etc. is to remember that having a comprehensive understanding of story structure is not just helpful for us as creators.
It’s an indispensable analytical tool to save us from charlatans.
When we understand story structure we are empowered to see through the hype and directly question the motivations of the messenger. Here’s the post again to walk you through why this advertisement set off my story alarms.
When you combine the timeless necessity of storytelling with the sheer power of visual content, you arrive at one of the most potent forces shaping the future of communication today: Visual storytelling.
Here are some of the trends I believe will shape the future of this field by blurring the lines between once-neatly-defined concepts.
Now with Instagram offering both long- and short-term content, newsrooms are rolling out different strategies for the two similar-but-distinct platforms. I talked with The New York Times, National Geographic, and Sports Illustrated — each known for striking photography and large Instagram followings — to understand how they are trying to make use of Instagram Stories for a new kind of visual narrative. Here, lightly edited, is what they had they say.
Doug Drexler is the first Academy, Oscar, and Emmy Award Winning story artist to join us on the Business of Story Podcast.
As a master visual storyteller and one of the FX and makeup geniuses behind operations such as “Dick Tracy,” “Battlestar Galactica,” and ”Star Trek: The Next Generation,” Doug knows his way around the storytelling realm of Hollywood.
Today we tap into his keen visual expertise to better understand the elusive ability to influence clients and customers by crafting game changing visual stories.
Maximize your visual presentations by understanding the psychology behind visual storytelling, the tools at your disposal, and how to use your innated visual storytelling powers for good.
I think of my writing very tangibly as my way of entering into reciprocity with the living world. It’s that which I can give and it comes from my years as a scientist, of deep paying attention to the living world, and not only to their names, but to their songs. And having heard those songs, I feel a deep responsibility to share them, and to see if, in some way, stories could help people fall in love with the world again.
I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place, and who have a vision for how they plan to grow into something awesome.
Sure, we live in a world where many brands and people are focused on getting ahead and achieving only monetary goals. But there are plenty of brands and marketing teams that enjoy being part of the community and are incorporating a big-picture mentality with story-worthy assets into their business models. And guess what? Consumers, especially millennials, love this.
Who doesn't love hearing a juicy story? Whether sitting around a crackling campfire, listening to a horror story, or even just a phone call with a friend venting to you about that bad date last week. We all love listening to a great story, one that both captivates and holds us speechless for a moment in time. Since the first cave drawings were discovered, over 27,000 years ago, telling stories has been one of the most important means of communication. Human beings are natural storytellers, it’s intrinsic to our genes. Everything from religion, to science, to love needs a story for people to find it believable. It only makes sense to marry the elements of storytelling and social media marketing—leveraging one of the most basic aspects of human nature. For social media and content marketers, “when you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information.”
The question then is, what storytelling tools are out there that you can use to enhance your social media marketing? Here are a few of my personal faves:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.