"Creative fantasy, because it is mainly trying to do something else ... may open your hoard and let all the locked things fly away like cage
Joseph McCaleb's insight:
Tolkien guides us to see Good Stories as “Recovery (which includes return and renewal of health) is a re-gaining—regaining of a clear view… to clean our windows; so that the things seen clearly may be freed from the drab blur of triteness or familiarity—from possessiveness.”
When no meaningful relationship exists between an educational technology and pedagogy, the tool itself loses value. Open educational resources provide a relevant example of how pedagogy can point toward a richer way to integrate technology into our courses and our teaching philosophies.
In my mind there is not a more powerful – and more underused – medium than the documentary film. Brands rarely take on artistically complex video projects because they require a level of creative and technical talent that most brands (and even many of the agencies that serve them) don’t have access to. Of course there are some that pull it off beautifully. Brands like Patagonia are master documentary storytellers. These brands are immersed in the visual world and have a clear point of view to share with their audiences.
What about brands that don’t have such a rich source of stories to pull from? Or brands you would not associate with artistic film projects? What can we learn from the projects they launch?
On the eve of the New York primary, Bill Moyers sat down to talk with Rick Shenkman, the historian, editor and publisher of the indispensable website History News Network. Shenkman tells Bill that it's the voters and their emotions, not the candidates and their ideas, that will determine the outcome of the election in November. Shenkman's latest book is 'Political Animals: How Our Stone-Age Brain Gets in the Way of Smart Politics.' Continue reading
During our discussion — as we commiserated about how physicians and nurses are glued to their computer screens nowadays, clicking boxes, and typing away furiously on their keyboards — he said something that struck a chord. He said, “You know what Suneel, the stories have really gone from medicine.”
What did he mean by this? He elaborated, and we continued talking. In a nutshell, what he meant was that in the past, every patient was a story. A unique person. A human being. This patient was well known to their personal physician, whom they usually had a good and strong relationship with. Even when documenting information in a hospital, when a physician saw a patient (regardless of whether that physician already knew the patient), there would be a story that would appear on the computer or in the chart in the form of a transcribed letter. This was either a history and physical report or a discharge summary. It would take the form of a narrative, in proper English with logical paragraphs and sentence construction, and tell you all about what was wrong with the patient, their individual history, and the diagnosis and treatment plan.
Doug Drexler is the first Academy, Oscar, and Emmy Award Winning story artist to join us on the Business of Story Podcast.
As a master visual storyteller and one of the FX and makeup geniuses behind operations such as “Dick Tracy,” “Battlestar Galactica,” and ”Star Trek: The Next Generation,” Doug knows his way around the storytelling realm of Hollywood.
Today we tap into his keen visual expertise to better understand the elusive ability to influence clients and customers by crafting game changing visual stories.
Maximize your visual presentations by understanding the psychology behind visual storytelling, the tools at your disposal, and how to use your innated visual storytelling powers for good.
I think of my writing very tangibly as my way of entering into reciprocity with the living world. It’s that which I can give and it comes from my years as a scientist, of deep paying attention to the living world, and not only to their names, but to their songs. And having heard those songs, I feel a deep responsibility to share them, and to see if, in some way, stories could help people fall in love with the world again.
I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place, and who have a vision for how they plan to grow into something awesome.
Sure, we live in a world where many brands and people are focused on getting ahead and achieving only monetary goals. But there are plenty of brands and marketing teams that enjoy being part of the community and are incorporating a big-picture mentality with story-worthy assets into their business models. And guess what? Consumers, especially millennials, love this.
Who doesn't love hearing a juicy story? Whether sitting around a crackling campfire, listening to a horror story, or even just a phone call with a friend venting to you about that bad date last week. We all love listening to a great story, one that both captivates and holds us speechless for a moment in time. Since the first cave drawings were discovered, over 27,000 years ago, telling stories has been one of the most important means of communication. Human beings are natural storytellers, it’s intrinsic to our genes. Everything from religion, to science, to love needs a story for people to find it believable. It only makes sense to marry the elements of storytelling and social media marketing—leveraging one of the most basic aspects of human nature. For social media and content marketers, “when you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information.”
The question then is, what storytelling tools are out there that you can use to enhance your social media marketing? Here are a few of my personal faves:
Last week, a group of us talked about what happens when we face obstacles and difficult situations. We agreed that no one escapes such things, and that often what happens is inside is fear, which [...]
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