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Rescooped by Millie Karkoff from Startup Revolution
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We Will Block You - Humans Are Changing So Should Your Marketing - Brian Halligan Hubspot CEO

We Will Block You - Humans Are Changing So Should Your Marketing - Brian Halligan Hubspot CEO | Good to know | Scoop.it

Startups Listen To This
Startups live in a bubble. We believe our ideas will change the world. We are passionate and devoted. Problem is most people have LIVES (lol). To capture attention startups must understand "inbound marketing". Inbound marketing is creating great content and THEN talking to customers who come to you.

The nature of the conversation you can have with "customers who come to you" is very different than cold calling a VC. Reminds me of a Channel Advisor story. In the early days of the compnay Scott Wingo, its founder, couldn't figure out how to get Sand Hill Road VC to call him.

He went out to San Francisco and observed where major VC worked, drove and parked. Then he populated their route with signs with his logo. Sure enough THEY called HIM. When THEY call YOU the deal flow is better by a factor of 10. You give up LESS of your company to get the money you need to change the world.

Hubspot is a powerful "marketing automation" tool. Here Brian Halligan takes you through 4 wise inbound marketing tips (with some easier to execute than others):

* Create amazing content (this would be the hard one).

* Put your content into context (read this carefully).

* Go beyond marketing automation (agree).

* Use Social to create "leverage" and support for your content (AGREE).

I'm working on a post about why startups must have robust social media presence that will discuss inbound marketing's many advantages too. This post is a great primer.  

PS. If you watch the video skip the first two minutes.  Great riff about the "science of marketing" around 14minutes into the video. 


Via Martin (Marty) Smith
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6 Ecommerce Predictions for the 2013 Holidays - Practical Ecommerce

6 Ecommerce Predictions for the 2013 Holidays - Practical Ecommerce | Good to know | Scoop.it
Entrepreneur
6 Ecommerce Predictions for the 2013 Holidays
Practical Ecommerce
U.S. online sales are expected to exceed $61 billion in November and December, making the holiday shopping season vital to small and mid-sized retailers.
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Rescooped by Millie Karkoff from Public Relations & Social Media Insight
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9 Data Sets Every Ecommerce Company Should Measure

9 Data Sets Every Ecommerce Company Should Measure | Good to know | Scoop.it

To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising.

 

Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases.

 

Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 9, 2013 7:50 PM

Great addition to any marketer's metrics toolobox.