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Video: How to Use Facebook to Reach Your Target Audience I The Future of Ink

Video: How to Use Facebook to Reach Your Target Audience I The Future of Ink | The Good Scoop | Scoop.it
Write Facebook posts that encourage people to self-identify their interests. You can then announce your digital products directly to these individuals.
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Top 5 Non-Profit YouTube Videos of 2012 | Mashable

Top 5 Non-Profit YouTube Videos of 2012 | Mashable | The Good Scoop | Scoop.it

"Here are the five most-viewed non-profit made YouTube videos of 2012."

Kimberly Flaherty's insight:

Video is a powerful tool. What made these videos go viral, and what can you learn from them?

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Google Launches YouTube Campaigns To Help Nonprofit Partners Promote Their Goals | TechCrunch

Google Launches YouTube Campaigns To Help Nonprofit Partners Promote Their Goals | TechCrunch | The Good Scoop | Scoop.it

YouTube has become a new breed of "television" that lets people interact with the things they care about. The new “YouTube Campaigns” allows nonprofits to set a campaign goal for their videos. Learn more here.

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Why Your C-Suite Should Love Open Access to Social Media | Stop Blocking

Does your organization block social media in your workplace? International social media and communications expert Shel Holtz makes a business case for open access in this presentation from BlogWorld and New Media Expo Los Angeles.

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Eight “Thank You” Videos Created by Nonprofits

Eight “Thank You” Videos Created by Nonprofits | The Good Scoop | Scoop.it

Video can often communicate your appreciation better than the written word.


The eight videos collected here by Nonprofit Tech 2.0 will help inspire you to create your own “Thank You” video.

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Can “Viral” Videos Really Create Social Change? | FrogLoop

Can “Viral” Videos Really Create Social Change? | FrogLoop | The Good Scoop | Scoop.it

The 30-minute “Kony 2012” video produced by the nonprofit Invisible Children, which generated over 70M views on YouTube over the past week, has caused a firestorm in the nonprofit community.

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8 Types of Online Videos to Help Increase Supporter Engagement and Nonprofit Fundraising

8 Types of Online Videos to Help Increase Supporter Engagement and Nonprofit Fundraising | The Good Scoop | Scoop.it

Technical advancements have streamlined the process  of producing video, making it more accessible for nonprofits.

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Giving and Getting the Most Out of Your Brand's Cause Marketing | Social Media Today

Giving and Getting the Most Out of Your Brand's Cause Marketing | Social Media Today | The Good Scoop | Scoop.it

One of the benefits of social media changing the nature of brands' conversations with their customers is the increase in many companies' philanthropic efforts. Here, a conversation with Rachel Armbruster, author of "Branding Together For A Cause: Proven Strategies for Revenue and Awareness Generation."

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Rethinking the Annual Report for Video

Rethinking the Annual Report for Video | The Good Scoop | Scoop.it

Video is a natural medium for storytelling, and that's what the annual report should be. Here, a collection of video annual reports produced by nonprofit organizations, courtesy of Community Organizer 2.0.

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How To Get Started In Storytelling For Fundraising

How To Get Started In Storytelling For Fundraising | The Good Scoop | Scoop.it

Storytelling is the substance that fundraisers need to use to be effective online fundraisers. Cara Jones, founder of Storytellers for Good and an Emmy Award recipient, shares her advice on how nonprofits can use storytelling for fundraising and how to craft the most compelling story.


Via Wilton Blake
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The Power of Stories in Social Change | The Chronicle of Philanthropy

The Power of Stories in Social Change | The Chronicle of Philanthropy | The Good Scoop | Scoop.it

At the heart of every nonprofit is a good story. How do we better tell it?

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The Small Business Guide To YouTube | Simply Business

The Small Business Guide To YouTube | Simply Business | The Good Scoop | Scoop.it
Looking to get started with YouTube marketing? Follow this step by step guide for small businesses and you'll soon be building a valuable presence on YouTube.
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YouTube in 2012: A Year of Expansion and Experiments | Mashable

YouTube in 2012: A Year of Expansion and Experiments | Mashable | The Good Scoop | Scoop.it

"In 2012, YouTube adapted and anticipated trends in online video, seeking to become a major influencer of the future of how we watch, well, everything."

Kimberly Flaherty's insight:

At seven years young, YouTube reinvents itself. One new offering in the past year: live-streaming for all members of its nonprofit program.

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Donors Choose: How Crowdfunding Changes Classrooms | Mashable

For the last nine years, Donors Choose has been a conduit for donors to fund the classroom projects of their choosing.


Here's why it's working.

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Vote now for the best nonprofit videos of the year | YouTube

Vote now for the best nonprofit videos of the year | YouTube | The Good Scoop | Scoop.it

Watch and choose the year's best nonprofit videos by voting in The DoGooder Nonprofit Video Awards. Voting closes March 28, 2012.

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YouTube Opens Up Live Streaming to Non-Profits First | Mashable

YouTube Opens Up Live Streaming to Non-Profits First | Mashable | The Good Scoop | Scoop.it

YouTube has given all members of its non-profit program the ability to live-stream from their channels.

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Ads Worth Spreading: TED Announces Winners of 2012 Marketing Challenge | Mashable

TED, the non-profit devoted to "Ideas Worth Spreading," announced the winners of its 2011-2012 "Ads Worth Spreading" challenge on Tuesday.

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Visual Storytelling for Nonprofits | NTEN

Visual Storytelling for Nonprofits | NTEN | The Good Scoop | Scoop.it

Visual material that communicates the core message of your organization and encourages your audience to engage emotionally can have a monumental impact.

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YouTube Next Cause Helps Non-Profits Tell Their Stories | Mashable

YouTube Next Cause will offer training and consulting on best practices for promotion and community engagement.

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Enter YouTube’s DoGooder Nonprofit Video Awards | SocialTimes.com

Enter YouTube’s DoGooder Nonprofit Video Awards  |  SocialTimes.com | The Good Scoop | Scoop.it

The DoGooder awards offer a chance for exposure and recognition for your good work. Members of the YouTube Nonprofit Program are invited to submit their videos by February 29, 2012.

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The Power of Stories in Social Change | Allison Fine

The Power of Stories in Social Change | Allison Fine | The Good Scoop | Scoop.it

New podcast matches great organizations with great coaches who can help them navigate the world, including social media.

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