The Good Scoop
2.4K views | +0 today
Follow
The Good Scoop
Social media for values-driven organizations
Your new post is loading...
Your new post is loading...
Scooped by Kimberly Flaherty
Scoop.it!

Social Media Tips to Humanize Your Brand | CountMeIn

Social Media Tips to Humanize Your Brand | CountMeIn | The Good Scoop | Scoop.it

"How transcending humanity, human traits and a personality can help you become more successful in social media."

Kimberly Flaherty's insight:

Customers want to talk with a person, not a logo.

more...
No comment yet.
Scooped by Kimberly Flaherty
Scoop.it!

Gather Stories to Show Funders Your Impact | GreatNonprofits' Blog

A story is a great way to give potential donors a personalized insight into what your nonprofit does and the change you’re making in the world. Launch your storytelling campaign today at GreatNonprofits.org.

more...
No comment yet.
Scooped by Kimberly Flaherty
Scoop.it!

Fundraisers as Storytellers: Visit the Pyramids and Get to the Point | Nonprofit Quarterly

In the inverted pyramid style, start your story with the outcome, then give the reasons for the outcome, followed by the backgound.

more...
No comment yet.
Rescooped by Kimberly Flaherty from Storytelling for Nonprofits
Scoop.it!

How To Get Started In Storytelling For Fundraising

How To Get Started In Storytelling For Fundraising | The Good Scoop | Scoop.it

Storytelling is the substance that fundraisers need to use to be effective online fundraisers. Cara Jones, founder of Storytellers for Good and an Emmy Award recipient, shares her advice on how nonprofits can use storytelling for fundraising and how to craft the most compelling story.


Via Wilton Blake
more...
No comment yet.
Scooped by Kimberly Flaherty
Scoop.it!

The Power of Stories in Social Change | The Chronicle of Philanthropy

The Power of Stories in Social Change | The Chronicle of Philanthropy | The Good Scoop | Scoop.it

At the heart of every nonprofit is a good story. How do we better tell it?

more...
No comment yet.
Scooped by Kimberly Flaherty
Scoop.it!

3 social media trends for nonprofits | Justin Case

3 social media trends for nonprofits | Justin Case | The Good Scoop | Scoop.it

Justin Goldsborough recently met with the Kansas City chapter of Gilda's Club and discussed some of the best practices of nonprofits using social media. Here, he shares the top three.

more...
No comment yet.
Scooped by Kimberly Flaherty
Scoop.it!

Visual Storytelling for Nonprofits | NTEN

Visual Storytelling for Nonprofits | NTEN | The Good Scoop | Scoop.it

Visual material that communicates the core message of your organization and encourages your audience to engage emotionally can have a monumental impact.

more...
No comment yet.
Scooped by Kimberly Flaherty
Scoop.it!

Rethinking the Annual Report for Video

Rethinking the Annual Report for Video | The Good Scoop | Scoop.it

Video is a natural medium for storytelling, and that's what the annual report should be. Here, a collection of video annual reports produced by nonprofit organizations, courtesy of Community Organizer 2.0.

more...
No comment yet.
Scooped by Kimberly Flaherty
Scoop.it!

How the Buddha Solved His Marketing Problem | Copyblogger

How the Buddha Solved His Marketing Problem | Copyblogger | The Good Scoop | Scoop.it

Even enlightened masters have marketing problems.  Here's how to spread your message in an ethical, effective, and enduring way, and other lessons from a spiritual teacher.

more...
No comment yet.
Scooped by Kimberly Flaherty
Scoop.it!

Top 5 Words to Avoid to Achieve Messaging Awesomeness

Finding the right words to tell your nonprofit's story in a compelling way isn't easy. Here are five words to eliminate from your writing.

more...
No comment yet.